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Best SEO Consulting, st. Sadova, build. 8, Balta (2026)

09/10/2022

Bloated Keyword Groups or Campaigns
It’s easy to overindulge on the number of keywords you have within a search campaign’s ad group. Sure, you will want to have your ads show for all the keywords relevant to your landing page, but you can go too far in this respect.

Having more keywords than clicks is a bad sign

With a huge number of keywords, you are bound to have many automatically fall under the “low search volume” category. Google AdWords states that low search volume keywords “will be inactive until its search traffic increases” which means that super-niche keywords are a waste of time, essentially deadweight stuffed within an ad group.

Some niche keywords will occasionally get clicks, but if there aren’t enough clicks overall, then the results around that keyword aren’t statistically significant and it’s a shot in the dark as to what bid to set. These niche keywords also deflect clicks from phrase and broad match keywords, which means that they have less historic data to base bids on.

Any search queries that have enough data behind them can be separated out into their own exact and broad match keyword, or even better: these stand-out keywords can form a new ad group to improve Quality Scores with a closely matching ad and/or landing page.

23/03/2021

Investing in advertising is not optional anymore on Amazon. New businesses are opening accounts on Amazon every day, flooding the market and increasing competition. Average cost-per-click (CPC) prices are rising in every category, even reaching the point of unprofitability in some cases, just to fend off competitors.

With all this competition some may ask if it is even worth investing in Amazon advertising. The answer is “absolutely yes.” With 49% of customers starting their product searches on Amazon, don't be passive — you can't afford not to pursue these shoppers.

So why do you need to pay for ads on Amazon?

Remember how 70% of searchers stay on the first page of search results, and the first three listings get the majority of their clicks? If you are not ranking at the top of searches organically — and even if you are — advertising is how you can get in front of those eyeballs.

Amazon’s algorithm has many ranking factors when deciding who ranks at the top for any given search, but sales velocity is the number one factor. Sales velocity is how many sales you are generating lately. It is not a specific metric Amazon gives you but more of a generalization of how many units you are selling per day.

Amazon is less concerned with cumulative sales and is more interested in the quantity you have sold recently. This is how new sellers can rise up on Amazon over veteran sellers by pushing more units per day than their competitors.

05/03/2021

How Does Photography Increases Conversion Rates?
We are in the era of visual information, a time where visual data plays a significant role in each stage of life.

When you perceive at how much amount of data has been expanded, it is quite alarming. Say, for instance, Google receives over 2 million searches per minute. Now, on a bigger scale, human beings generate about 2.5 quintillion bytes of data each day.

From a human’s perspective, visualization works because he or she responds to it and processes the visual data much better than other data types.

You will be fascinated in reading the fact that a human brain can process pictures 60,000 times quicker than text.
About 90% of the information communicated to a brain is through visuals. Every human being is a visual creature. This makes it great for big to implement creative solutions to leverage data visualization and unveil their true prospective to meet the business goals.

28/02/2021

How can I increase my online sales on Amazon?
There are several ways to increase your sales on Amazon. One of the easiest is to make sure your product listings provide enough information for consumers to make informed buying choices.

To do this, evaluate your product description. Does it have keywords tactfully incorporated? Is it interesting to read and compelling? Does it answer questions consumers may have about your products? Make sure that all these components are included in the product description, and add bullet points, if possible.

Additionally, look at the photos in your listing. Are they bright, clear, and inviting? The best photos on Amazon show all the details of a product and how it should be used. You can also include video in your listing to showcase your product even more.

When you create a listing on Amazon, you can add a maximum of eight product photos to the page. You can add more engaging content though by paying for Amazon A+ Content, a service that lets you add more images, video and other multimedia content to your page.

22/02/2021

Optimize your product listings
Whether you decide to use automatic or manual campaigns, you want to optimize your product listings.

Optimizing your product listings for search engine optimization (SEO) will help you make the most of your ad campaign budget. It’ll also help your efforts to rank higher in organic search results on Amazon, so don’t skip this step.

If you compiled keywords in the previous step, incorporate them into your product’s:

Title
Description
Features
In addition to these product components, you should also check your product images and copy.

Make sure your product features professional images, ones that highlight your product by itself and in-action. Your copy should also focus on your product’s benefits and uses, as well as include essential information, like if your product comes with a warranty.

Once you finish optimizing your product listing, you’re ready to create your Amazon PPC campaign.

16/02/2021

Manage your reviews
Reviews are a crucial part of any business. They can be the reason a person buys your products or decides to pass. It is important that you manage product reviews to help improve your Amazon SEO campaign.

For the most part, the products in the top of Amazon’s search results generally have four or more stars. These are products that have great reviews and people enjoy. You want to encourage your audience to leave feedback about their experience with your products.

When your audience leaves feedback, there’s a good chance you’ll receive negative reviews. As part of managing your reviews, you need to take the time to respond to negative reviews. It will prevent you from deterring future customers.

Your response to negative reviews allows people to see how you handle negativity. If you address the issues, offer to replace broken or damaged products, and respond to questions, you’ll encourage more people to buy your products. They will feel more confident that your company takes issues seriously and that if they have an issue with your products, they know you will respond.

This will lead to more conversions and positive reviews. It will improve your rankings in Amazon search results.

14/02/2021

Worry about a creepy driver turned out to just be the beginning of Amazon Key’s problems.

The other reason smart home tech has been a tough slog for Silicon Valley is that houses come in so many shapes and ages. And there’s a lot at stake if tech fails where you live.

My Amazon Key setup was finicky, even though Amazon sent someone to help. My installer was friendly, but found a problem with my decades-old door he wasn’t authorized to fix — the spot where the deadbolt went into the frame slightly misaligned. I paid a locksmith $100 for a new strike plate, which was Amazon’s recommendation.

Even worse, that happened during an Amazon delivery. Fortunately, the driver kept trying until the door actually locked. Amazon said it thinks my lock is not properly installed. I also might have had a better experience with one of the two other compatible smart locks, whose designs are bulkier.

Amazon said it doesn’t have access to data about when you lock your door or the video feed from the Cloud Cam — both good things. But surely its data team is also crunching the numbers on how Key changes your consumer behavior, especially whether you are buying more stuff from Amazon.

What’s so bad about living in an all-Amazon house? The company doesn’t always have the best prices, or act in ways that benefit consumers. For example, it’s currently in a spat with Google, whose smart-home products like Chromecast and Google Home are not carried by Amazon — and who retaliated by blocking access to its YouTube apps on some Amazon products. (Grow up, you two!)

11/11/2020

TO INCREASE YOUR SALES :

Online consumers rely heavily on product descriptions and images to inform their purchases. The Shotfarm Product Information Report for 2015-2016 surveyed over 1,500 consumers about their online shopping habits and found that images are critical to them. 30% said images are important, while 63% said they are very important. This means a huge 93% majority place much heed in them and this makes images a key part of how to increase sales on Amazon.

Consumers said product images are significantly more essential than reviews, showing just how important the information coming directly from sellers is. For this reason, Amazon – along with other major marketplaces – has set out minimum requirements for product images.

Amazon’s product image guidelines encourage sellers to upload images at least 1,000 pixels in width and height. Once this guide is followed, images are big enough to activate Amazon’s zoom feature, which the platform says enhances sales. Here are some tips from the experts on how to increase sales on Amazon with your choice of images.

17/10/2020

Keep your Amazon PPC campaigns structured consistently
A tip for how to organize your Amazon PPC campaigns

It is important to make sure that your ad campaigns all follow the same theme. They can be broken down in ways, such as:

Product Category
Brand
Top Selling Products

If you don’t stick to the same campaign structure, then it could lead to repeat ads due to the overlap. Staying organized will make it easier to manage your campaigns and make it less confusing for you and your team.

28/09/2020

Guidelines for Amazon CPC Optimization
If your actual ACoS> target ACoS, it means you’re spending too much, i.e. you should lower your bid to test whether you can lower your ad spend without it affecting your sales considerably.
If your actual ACoS< target ACoS, it means you have more budget to spend, i.e. you should raise your bid and test whether your ad reach (and therefore your sales) can expand exponentially.
If your keywords are not receiving any impressions, check the product category (‘browse node’) and make sure that it is correct and that you have the keyword included in your listing or backend keywords. If your product category is correct and the keyword is included in the listing, then you will want to start increasing your bid, to test whether a higher bid can make the keyword ‘active’.
Keywords that do not generate any sales over a longer period of time, and remain unprofitable even after the keyword bid is lowered, should be removed from your manual campaign and added to your negative keyword list.
For Amazon sellers, it’s important to invest the time to learn how to structure your PPC campaigns correctly on Amazon. This becomes critical as your product volume grows, and you will want to have an optimal ad campaign structure in place which you can easily scale to support the growth of your Amazon business.

04/09/2020

Amazon’s “Penguin” update would involve targeting elements such as sales manipulation, discounted product giveaways (which they’ve already combated in many cases) and overall search engine manipulation.

Other trust signals will become more and more important. The industry chatter tells me that generating more than 3 reviews per day is a signal that Amazon uses to identify review manipulation. Other tools such as Fakespot or Reviewmeta are also very common for spotting fake reviews. If third parties are building tools that semi-accurately identify fake reviews, you can be sure that Amazon has signals and software to reduce the amount of review spam on their platform.

Whether Amazon decides to invest the resources into this or not is yet to be seen, but being aware of the changes that potentially could be made in the future helps us prevent this now.

This leads us to a very important question…

30/05/2020

Backend keywords

So, you’ve found dozens of keywords that relate to your product, but you can only fit a handful into your title, bullets and description. What should you do with the rest? Thankfully, Amazon has your back here. You can upload a .CSV or .XML file containing all of your keyword variants and search terms. These won’t appear anywhere on your product listing, but they will affect your search ranking. This is a great spot to use long-tail keywords you couldn’t naturally fit elsewhere.

Each keyword can be up to 250 characters, and word order matters. So, “stainless steel red water bottle” is a separate keyword from “red stainless steel water bottle.” Any keywords used in on-page SEO should be excluded from this bulk upload – or you risk appearing spammy to the algorithm.

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