Adindex Agency

Adindex Agency Strong and sound PPC, SEO, SMM marketing from Ukraine confirmed by dozens of cases and awards.

Digital marketing keeps evolving. Platforms are bringing more tools together, expanding automation capabilities, and giv...
10/08/2026

Digital marketing keeps evolving. Platforms are bringing more tools together, expanding automation capabilities, and giving advertisers access to more data for smarter campaign decisions.

In our latest digest, we’ve rounded up the key updates from Google, YouTube, and Meta for July. We briefly explain what’s changed and how these updates may affect campaign setup, audience targeting, and performance analysis.

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199 UAH vs. 200 UAH. Just a one-hryvnia difference, yet we perceive these prices completely differently.Marketing is oft...
17/07/2026

199 UAH vs. 200 UAH. Just a one-hryvnia difference, yet we perceive these prices completely differently.

Marketing is often built on details like these. The color of a button, the wording of a message, the order of content blocks, or the way a price is displayed — all of these can influence people’s decisions far more than we realize.
Sometimes, finding one small detail that changes how customers perceive a product is enough to significantly improve conversions.

At , this is exactly what we do. We analyze user behavior, test hypotheses, and help businesses identify the insights and details that truly drive results.

In digital, many things are always changing at the same time.Advertising platforms are adding new features and even more...
23/06/2026

In digital, many things are always changing at the same time.

Advertising platforms are adding new features and even more automation, while users are increasingly choosing «»live»» content over perfectly polished brand messages.

That’s why it’s important to keep an eye not only on Google and Meta updates, but also on how approaches to communication, content, and audience engagement are evolving.

In our new digest, we’ve gathered a few changes and trends that caught our attention and could be useful for your business today.

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10 years of partnership with HOLZ 🤝Over this time, we have gone through many stages of growth together, market changes, ...
02/06/2026

10 years of partnership with HOLZ 🤝

Over this time, we have gone through many stages of growth together, market changes, and the evolution of digital marketing.

For us, it has never been just about advertising. It has always been about systematic work with a brand that offers strong products and high-quality service.
HOLZ is a network of 22 door and flooring showrooms across Ukraine, where customers receive not only a wide selection of materials, but also full turnkey support from consultation to installation.

We truly value partnerships built on trust, shared growth, and the desire to become better every day.

Thank you, HOLZ, for these 10 years of working together 🧡

14 years is more than just a number.It’s about the people we grow with.The clients who trust us with their businesses.An...
14/05/2026

14 years is more than just a number.

It’s about the people we grow with.
The clients who trust us with their businesses.
And the team that keeps looking for solutions, testing, analyzing, and never settling for “good enough.”

Behind every result, there are hours of work, decisions, discussions, and responsibility.
And that’s what matters most to us.

Thank you to everyone who has been, and continues to be, part of .☺️

Digital Digest by What’s new in digital marketing 👇✅ Google adds AI voice-over to video ads Performance Max can now a...
30/04/2026

Digital Digest by
What’s new in digital marketing 👇

✅ Google adds AI voice-over to video ads
Performance Max can now automatically generate voice-over for videos using headlines and descriptions.

✅ Meta changes ad format logic
You no longer choose carousel or single image.

Upload up to 10 creatives Meta decides how to assemble and show them.
✅ Google Ads Editor 2.12 update
– up to 15 videos in Performance Max
– vertical assets (9:16) supported
– new Demand Gen controls
– total campaign budget settings
– real-time bid recommendations

✅ AI starts shopping instead of people

With Google’s Universal Commerce Protocol update, AI agents can now browse products, check inventory, add items to cart, and apply discounts.
The takeaway:
Structured data and diverse creatives are becoming the foundation of modern advertising.

Read the full Digital Digest on the blog. 🚀

Continuing our “Marketing in Simple Terms” series.Today we’re looking at three important metrics: Customer Retention Rat...
30/04/2026

Continuing our “Marketing in Simple Terms” series.
Today we’re looking at three important metrics: Customer Retention Rate, Brand Awareness, and Engagement Rate.
📌 Customer Retention Rate (CRR) shows the percentage of customers a company managed to keep over a certain period.
It indicates whether people return and whether the brand builds long-term loyalty.
📌 Brand Awareness is the level of brand recognition among the audience.
It shows how many people recognize a company by its name, logo, or product.
📌 Engagement Rate (ER) measures how actively the audience interacts with content.
Likes, comments, shares, and saves show how interesting and relevant the content is to the audience.
It’s important to look at these metrics together.
High awareness without engagement is just reach.
Engagement without retention is only a short-term effect.
Strong marketing is when people know the brand, interact with the content, and stay with the company over time.

6 years of partnership with JURA ☕JURA is a Swiss manufacturer of premium automatic coffee machines, known worldwide for...
30/04/2026

6 years of partnership with JURA ☕

JURA is a Swiss manufacturer of premium automatic coffee machines, known worldwide for quality, innovation, and exceptional coffee taste.
The brand combines advanced technologies, elegant design, and ease of use — creating a perfect coffee experience at home and in the office.
For 6 years, we have been working together to strengthen JURA’s digital presence and attract new customers through performance marketing.
Our area of work: Google Ads.
We appreciate the trust and partnership with a brand that sets high standards for quality and innovation.
Looking forward to achieving even more together 🚀

08/04/2026

Leads are not yet a reason to open champagne.

Between the first touch and real profit there are always many points where a business can lose a client.
That’s why marketing no longer works as a set of separate tools.

What works is a system that leaves no “grey” zones in the marketing funnel:
🔹an expert team
🔹well-coordinated processes
🔹 the ability to solve tasks comprehensively, not in fragments.

Results in marketing begin where chaos ends.

If you want to understand where results are being lost write to us in Direct.

Digital digest from What important things happened👇✅ Threads or X: Which social network should businesses enter?✅ Chang...
31/03/2026

Digital digest from
What important things happened👇

✅ Threads or X: Which social network should businesses enter?

✅ Changes in Google Ads:

In PMax you can finally see the reach structure: how many impressions were received on websites, how many in apps, and how many on search placements. We are already using it in our work.
Control in Google Ads: in the support interface, the standard request form now includes a пункт that essentially gives Google specialists full control over your account. Be careful.

✅ AI is starting to buy instead of a person.
The classic funnel is disappearing. Instead of visiting websites, AI agents (for example, Gemini) will be able to independently find products, add them to the cart, and even complete the purchase directly in the AI interface.

✅ Advertising in ChatGPT: how does the format work?

Swipe the carousel, and read the full version of the useful news on the website.

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