25/10/2021
We examined above what marketing is and defined its goals, objectives and principles. Next, we'll look at five key marketing functions:
Analytical. A set of measures for the study of external and internal factors that affect the company, the market and consumer demand. This includes analyzing the niche and competitors, studying the needs of the target audience and predicting buying behavior. In addition, the internal activities of the company are also analyzed - to what extent the corporate environment meets the demands of the time, how the company looks against the background of competitors.
Production. These functions are responsible for introducing new technologies into the production process. The process itself can be divided into several components: the organization of purchases, the sale of goods and services, warehouse storage and others. Also, production functions solve the problems of managing the quality and competitiveness of goods in the market, control the compliance of products with quality standards.
Management and control. Responsible for the planning processes of marketing activities in the company. This also includes information support for customers and partners, risk management.
Sales. All that is responsible for the formation of the price and product policy of the enterprise. In a broader sense, sales also include measures to expand the demand for goods and services, and the development of new markets.
Innovative. Development and introduction of a new product to the market.
