06/04/2021
WE PROVIDE PPC SERVICE FOR BOOK SELLERS, BUT WHO WE ARE?
When we first started selling our own books on Amazon back in 2013, we faced just the same difficulties as you might have right now. We published a few books, but because of lack of experience and poor knowledge of how you work with Amazon, there wasn’t any success.
We started studying this question and found out that for a successful business on Amazon we had to invest some money first. I mean investing in marketing and promotion. And the first thing we found the most important was reviews on our books. It’s crucial because while buying something people are always driven by honest reviews from other buyers. We didn’t know how to collect the reviews in the right way so we just started looking for native buyers on social networks like Facebook. It was very difficult, time-consuming and in most cases didn’t bring us appropriate results.
So it was just the beginning of our journey and it took us quite a while to automate all the processes and understand how to find cool native buyers who would leave excellent reviews. Over the years this approach has been adjusting plenty of times, but the core idea is really simple – we look for native buyers from the target audience for every single review and communicate with them personally.
After that, we started working on PPC which stands for Pay Per Click, the most common way for advertising your product on Amazon. It was just the same. We made dozens of mistakes, burnt a lot of money but at the end of the day, we learned how to deal with this tool as well.
It took us a few years to study all these materials and implement them in appropriate way and by that time we understood that there were a number of sellers who had just the same issues and whom we could help. So, we began to provide assistance in this area as a service. It appeared highly required and there was a huge demand for this service. After a while, it became our main focus and now it’s the main direction of our business.
At the moment we have 12 managers on site and they are divided into 2 teams: the first one is responsible for reviews service, and the second one is specialized in PPC promotion. We can also provide consultancy in terms of listing, keywords research, searching engine optimization, and so on. So a kind of one-stop-shop specialized in book promotion on Amazon.
Should you need any assistance in promoting your books on Amazon or have any questions, please don’t hesitate to contact us outright.
