10/04/2022
A unique design costs more, but it also involves drawing from scratch, a completely unique development for a specific order. Depending on the professionalism and / or policy of the company, the web designer either develops the idea and concept of the design completely independently, or receives a number of requirements (color, style, etc.), expectations and ideas from the customer or creative director (art director) and tries to stick to this direction when developing the layout. Most customers mistakenly identify a web designer and a webmaster, entrusting him with the publication of the site.
Sometimes a designer can offer a design solution based on templates (his own or even someone else's), this speeds up the work and will cost the customer less. Some designers even specialize in making design layouts for sale as ready-made templates, which can then be bought and used by less experienced designers or webmasters to make standard websites (in fact, without a unique design). Sometimes the development of web design is called a small rearrangement and adaptation of such a template for a specific order.