10/08/2022
Avoid vanity metrics😡
🥇Vanity metrics are KPIs that make your marketing team look good but aren’t actually useful. Any metric has the potential to be a vanity metric if it’s not helping you make optimal marketing decisions.
🥈For example, the number of social media impressions is usually a vanity metric. Sure, it feels good to know a lot of people are seeing your posts. But it doesn’t matter how many eyes you have on your content if none of them are interested in your product.
🥉Social shares are a better metric. When people share your posts, social shares indicate that your followers see value in what you have to say.
😏To choose the right KPI, ask yourself: How will I use this information to make better decisions?
