13/03/2026
We don’t work only with 🤓Amazon - we also help brands grow their sales on ❤️ Walmart Marketplace.
Today we’d like to share one of our Walmart Ads case studies.
Category: Pet Supplies
Over 4 months, we managed to restore advertising activity in the account and build an effective promotion strategy in a highly competitive niche.
Before we started working on the account, advertising campaigns were barely scaling. One of the main challenges was to rebuild the advertising structure and find the right balance between traffic volume and campaign efficiency.
One of the key difficulties of this project was the high competition in the Pet Supplies category, where the average CPC usually ranges between $2–3.
Results during the collaboration
💰 $84,830 in ad sales
📈 ROAS - 6.24
💲 Average CPC - $1.29
👁 1,732,612 ad impressions
We were able to achieve a CPC significantly lower than the category average, which became one of the key factors behind the strong advertising performance.
💻 Our approach
🟡 Relaunched and restructured advertising campaigns
🟡Tested different traffic segments
🟡Reallocated budget towards the most efficient targets
🟡Paused underperforming campaigns
🟡Scaled the best-performing strategies
After the optimization phase, we successfully scaled the campaigns without a sharp increase in advertising costs.
If you sell on ❤️ Walmart Marketplace and want to scale your sales through advertising, we’d be happy to discuss your project.
