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According to Vadym Orlov, CEO of the "Antoshka" network, the overall market for children's goods has halved. In 2021, it...
31/07/2022

According to Vadym Orlov, CEO of the "Antoshka" network, the overall market for children's goods has halved. In 2021, its volume was UAH 12.6 billion, according to ProConsulting. According to the forecast of the general director of the company Oleksandr Sokolov, this year the drop may be 40%.

On the contrary, export sales of toy manufacturers are growing, says Shevchuk, CEO of Tigres. The company produces soft toys and plastic products, the production is located in Lutsk. "By increasing exports, we partially compensated for the loss of the Ukrainian market," says Shevchuk. Exports from "Tigres" have already increased by 20% since the end of February.

In the coming weeks, the world-famous Ukrainian toy manufacturer UGears will release several new patriotic products. The...
31/07/2022

In the coming weeks, the world-famous Ukrainian toy manufacturer UGears will release several new patriotic products. The manufacturer of wooden constructors in the style of cyberpunk has already developed models that are going to be sold abroad and in Ukraine. The owner of the company, Gennadiy Shestak, does not want to share details about the new product yet. He only says that the designers will imitate the well-known cases of the Russian-Ukrainian war, in an ironic spirit for the aggressor country.

For example, departments of cosmetology are often developed intensively in connection with steadily growing profitabilit...
21/07/2022

For example, departments of cosmetology are often developed intensively in connection with steadily growing profitability, and the direction of neurology or rehabilitation is not developed, focusing only on current profitability. This is the main trap and mistake in budget planning.

This often happens because these directions do not require increased marketing, but a more in-depth socially oriented approach to development: special amenities, infrastructure, ergonomics of movement, special specialists, etc.

Why standard marketing tools don't work in a socially-oriented business and which tools are effective even on a limited ...
21/07/2022

Why standard marketing tools don't work in a socially-oriented business and which tools are effective even on a limited budget

The development of private medical and health facilities by imitating the business models of others no longer works. Inefficient steps lead to the loss not only of budgets, but also of valuable personnel, which are often difficult to replace.

Inadequate orientation of health care facilities on socially significant requests causes losses of hundreds of thousands of hryvnias annually. In 80% of cases, this ends with the closure of an entire department (department) in clinics and forces the consumer to seek full satisfaction of his needs in medical facilities in other countries.

At the same time, Talyar started talking: the manager of a marketing agency was badly known in marketing. “At nights I r...
15/07/2022

At the same time, Talyar started talking: the manager of a marketing agency was badly known in marketing. “At nights I read, what is the mission, the vision is how to write strategies,” - guessing wine. Velishaev, who came to the agency in the autumn of 2020, appointed two main honors of the founder: practicality and flexibility. “Don’t procrastinate for a long time, once rob, - it’s like wine. “Zhenya has a slow pace, and it’s not passed on to spivrobitniks.”

I hate bloggers! – tweeting from the scene of the National Bloggers Award designer Andre Tan. “Five years ago, the fashi...
15/07/2022

I hate bloggers! – tweeting from the scene of the National Bloggers Award designer Andre Tan. “Five years ago, the fashion market was changed, and now we have to live not with gloss, but with you.” Tan's emotions are easy to understand. According to the marketing company Socailbakers, 25% of advertising interactions on Instagram fall on fashion. One thing is to do housekeeping about placing advertisements from a kіlkom by living houses. And how to know the language of the hundreds of influencers in "Insti" and even more so TikTok?

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