https://www.facebook.com/106457334695341/

Roman Lisak, Kyiv (2026)

26/11/2022

Дарую налаштування реклами для хореографів протягом місяця!

В цей непростий час я хочу підтримати 🇺🇦 економіку і БЕЗКОШТОВНО допомогти у просуванні проекту переможця.

Від вас потрібен лише рекламний бюджет (це кошти, які ви платите безпосередньо платформі Instagram за покази реклами) в розмірі 5 $ в день

Умови прості:
✔️ бути підписаним на РОМАН ЛИСАК • ТАРГЕТОЛОГ 🇺🇦 • РЕКЛАМА Fb, Inst]
✔️ поставити лайк під цим дописом
✔️ зробити репост цієї публікації в сторіс з активною (!) відміткою РОМАН ЛИСАК • ТАРГЕТОЛОГ 🇺🇦 • РЕКЛАМА Fb, Inst]

03.12 о 20:00 результати конкурсу 🏆

24/11/2022

Реклама серед нечисленної аудиторії
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Ніша інфопродукти, де цільова аудиторія — школярі, які будуть складати іспит саме з літератури 📚
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Специфіка була в тому, що це близько 20 000 людей, а вартість однієї заявки 7-10$, що задорого для клієнта.
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💥 Ціль: знизити ціну за реєстрацію на вебінар
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💥 Результат: отримали 2758 заявок, ціна кожної 1,25$
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80% продажів з таргету 🔥
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💥 Над чим я працював?
✓ аналіз аудиторії, визначення її болей
✓ рекламні креативи в новому форматі
✓ сценарії для розмовних відео з описом основних переваг та цінностей продукту
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В каруселі результати роботи ⤴️

21/11/2022

Скільки треба грошей, щоб реклама принесла очікуваний результат?
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🚩 Бюджет порахувати легко, якщо ви вже запускали рекламу, знаєте вартість заявки і результат, до якого прагнете ⤵️

🔹 Обираєте ключовий показник, наприклад, запити в Дірект.
🔹 Якщо вартість однієї заявки складає, припустимо, 1.50 $, а з кожної 5-ої ви отримуєте продаж, то ціна продажу $1.50 • 5 = $7.50
🔹 Якщо за тиждень ви хочете отримати 10 продажів, то бюджет на рекламу: $7.50 • 10 = $75

🚩 Якщо реклама запускається вперше, під час брифу клієнтів я обговорюю вартість заявки в 3-х варіантах:

1️⃣ оптимальна — ціна заявки, при якій ми будемо отримувати достатній розмір доходу, щоб бути в плюсі
2️⃣ найгірша — ціна, при якій ми будемо виходити в 0
3️⃣ найкраща — ціна, при якій дохід буде на 80% більше витрат

Пам'ятайте, реклама ≠ продажі. Щоб був результат, не достатньо залучати людей на вашу сторінку, потрібно ще й удосконалювати продукт, щоб він відповідав потребам аудиторії, оновлювати асортимент, впроваджувати бонусні системи, слідкувати за трендами в свой ніші, показувати реальні переваги над конкурентами, підвищувати рівень обслуговування, правильно спілкуватись з клієнтами в Дірект ✉️

19/11/2022

Чи є результат від реклами під час війни?
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, тренер-хореограф, що тимчасово проживала за кордоном. Повернулась в Україну і вирішила продовжити хореографічну діяльність, але змогла набрати лише 9 осіб.
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Наша співпраця розпочалась в період воєнного стану, однак, це не завадило досягненню результатів 🏆
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💥 Ціль: набрати 2 групи (близько 20 осіб в кожній)
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💥 Період: 1 місяць
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💥 Витрати: 150$
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💥 Зароблено: 1 500$ (це лише за місячні абонементи, без врахування індивідуальних занять)
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💥 Над чим я працював? 👇
✓ детальний аналіз аудиторії, її актуальних потреб
✓ нові рекламні макети з бази старих відео
✓ запуск тестової реклами, аналіз отриманих результатів
✓ запуск основних рекламних кампаній
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З працюємо 9 місяців. В каруселі результати роботи ⤴️

20/03/2022

Another case that shows collaboration with a cool choreographer 👯‍♀️

CASE: .eliezzz CHOREOGRAPH

📍Location: Ukraine

⚫️Point A:
-no experience with media buyer
-expects low advertising costs and high profits

⚫️Point B:
-best results with minimal investment!
-$62 invested, and $565 profit for two weeks of working advertising
-the client leads closed groups where girls dance regularly, which means that such a profit will be monthly!

🤤 As a result, we sold 21 monthly subscriptions in 2 weeks!

The sale price of 1 was only $2.9, but there were also individual lessons and one-time training, but it was not possible to calculate them.

This suggests that the result is even more impressive than shown in the carousel

20/03/2022

THERE IS CLICK BUT NO SALES

Causes:

1. The client is lost

For example, in an advertising layout you showed a beautiful dress for a reasonable price. The client is interested, but after going to the profile, he can’t find more photos and videos to fuel his interest.

2. The client doesn’t trust

Even if he went to the page and saw a lot of content with this offer, he will definitely look at the “REVIEWS” tab. And if they don't, there's a 90% chance he'll just leave.

3. The client was waiting too long

After advertising, potential customers began to write to you at the speed of light “how much does it cost?”, “Do you have delivery?” etc. But due to the large number of messages, most of them had to wait for a response and the emotions from the ad they saw disappeared. You have lost a client!

Parse all such cases in the blog and what to do with them? 💬

19/03/2022

💍CASE: JEWELERY STORE
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📍Location: sales in Russia, Belarus, Kazakhstan, Moldova, Ukraine.
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⚫️Point A:
- did their own ads on facebook
- the profile was designed medium
- Desire to reach new target audience
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⚫️Point B:
- spent $201 per month made 78 sales
-price per sale was $2.97
-there were a lot of leads, but the sales department needs optimization and it was not even possible to calculate the exact number of applications
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The project is interesting, client-oriented for teenagers.
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Made a great result! 👍🏻
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Detailed results can be viewed in the carousel

19/03/2022

LTV - LIFETIME VALUE
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This is the profit that the client brings for the entire time of cooperation with you
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▪️Customer Lifetime Value
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One of the most important metrics in business, as it shows "customer lifetime value" - how much you spent on attracting, retaining and engaging a customer, and most importantly - how much income you received from this.
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For example, you work in the service industry, let's say it's a barbershop.
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The cost of attracting one client is $7, the price of the service is $25, so the profit was only $18? NO!
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With a properly established business model, the client will return to you again and possibly more than once, bring you profit, but at the same time you will not “pay” for him, since he came 2 or 3 months ago from advertising.
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Thus, thanks to LTV, you can clearly calculate your profit and see how much money your business really brings in for a specific period of time, which customer acquisition channels work and which should be turned off or optimized, improve customer retention strategy, develop personal offers, understand the behavior of your target audience.
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How to calculate Customer Lifetime Value?
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There are 3 main formulas:
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1️⃣ Simple - may contain inaccuracies, but at the same time quickly allows you to get an approximate indicator
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2️⃣ Average - a more accurate indicator, but requires the introduction of two additional metrics - Lifetime and ARPU.
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*Lifetime - the time that the client interacts with the company from the period of activity to the completion of cooperation.
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*ARPU - income of one client for the period of activity.
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3️⃣ Complex - plus and minus at the same time lies in the fact that the formula is predictive in nature, but this forecast allows you to build further promotion strategies over a longer period of time, we add 2 more values.
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AOV - average order receipt
RPR - repeat purchase frequency
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⏺ You can see how each formula is calculated in the carousel!

18/03/2022

HIGH LTV IN NICHE

CASE: DANCE TEACHER

Dance is very beautiful, aesthetically pleasing and transmits energy to others. Therefore, it is a pleasure for me to work with such projects 😉

⚫️Point A:
-no experience with media buyer
-there are doubts about the promotion in Facebook advertising

⚫️Point B:
- cool results that removed the client's doubts (in the carousel)
-very high LTV (like if you tell me more)
- work on a regular basis

The teacher charges with his energy, so after one click people want to sign up and dance as soon as possible

Properly made layouts help increase the click-through rate and interest of people, because every girl wants to move beautifully 💃

Temporarily suspended cooperation due to hostilities in Ukraine. We will continue to work on the territory of Poland.

18/03/2022

5 mistakes of introducing a business on social networks:

1️⃣ You don't communicate with clients in Direct!

Every message is worth answering, because it could be your potential buyer

2️⃣ Don't show reviews for your product!

Even if you haven't received a review, it's worth asking for feedback so you know how people feel about your product or service. And make it better!

3️⃣ No plan

You must have a strategy and a detailed report to monitor the implementation of the plan and the achievement of goals.

4️⃣ Don't know who you're selling to

The target audience is the most important thing in business! If you still don’t know who you are selling to, then it will be difficult for you to find your “language” for communicating on social networks with potential customers.

5️⃣ Saving money on advertising

Spend little on advertising - get no leads. The more people enter the sales funnel, the more sales there will be.

_____________________________________

But in order for all this to work, you still need to be able to competently build content and arrange it all beautifully using different promotion tools.

Well, we can talk about this in Direct. I will be glad to answer your messages📱

18/03/2022

ONE BAD EXPERIENCE DOESN’T MEAN YOU HAVE TO STOP
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If you want me to write a post how to choose a good media buyer, then put 🖤
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CASE: AUTHENTIC TOURISM
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⚫️Point A:
-bad experience with media buyer
-small target audience
-high cost per lead
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⚫️Point B:
- filled the summer-autumn 2021 season from advertising in a month!
-spent $575 and got 808 leads
-price $0.70 per lead
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It is young, but very promising project. A trip to the mountains for recreation, but not to the hotel. At the same time, a person has all the conditions for a comfortable life, excursions, hiking in the mountains, gatherings by the fire, a delicious dinner, a cool atmosphere, meditations.
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In general, enjoying the untouched beauty of the Carpathians.
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✔️The result is POWERFUL!
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The business owner has been closing clients for sale in that period, both through the website and through the Instagram profile

Roman Lisak

26/11/2022

24/11/2022

21/11/2022

19/11/2022

20/03/2022

20/03/2022

19/03/2022

19/03/2022

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18/03/2022

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