Fusify

11/09/2026

Brands pay to reach shoppers on Google and Meta. Retail media gives retailers a way to compete for a share of that ad spend.

Your website, app and stores can generate advertising revenue by helping brands reach people who are already browsing and deciding what to buy.

In our latest article, we explain how retail media works, what retailers need to get started and what to consider when integrating a retail media platform.
Swipe through for a quick introduction.

Read the full article on the Fusify blog -

How Retail Media works, what it offers retailers and brands, and why a Retail Media Platform is needed to run it.

09/09/2026

How long do your ads keep following people after they’ve left your website?

A remarketing window is the length of time someone stays in your remarketing audience after a specific interaction with your website, app, or ad.

For example, you create an audience of people who viewed a product in the past 7 days.

The system records the view and adds the visitor to the audience your ads target. Each new product view resets the clock. If there are no further views, the visitor drops out of the audience 7 days after their last one.

Choose the window based on your purchase cycle: how long it typically takes someone to go from that interaction to placing an order. Ad frequency and exclusions for people who’ve already bought the product are configured separately.

08/09/2026

Aleksa Nechaeva, CEO of Fusify, has joined the Effie Awards Ukraine 2026 jury!

Alongside fellow advertising and marketing professionals, Aleksa will evaluate this year’s entries and assess how each team’s marketing decisions translated into results.

Effie Awards Ukraine is the Ukrainian programme of Effie Worldwide, run by the All-Ukrainian Advertising Coalition under a licence granted in 2005. The results determine national effectiveness rankings for agencies, advertisers and brands and contribute to the global Effie Index.

Thank you to Effie Ukraine for the invitation and vote of confidence!

04/09/2026

Sometimes the best hook is a little curiosity.

In our FOG Rich Media format, the creative starts covered in mist. Users simply scratch over it to reveal the offer.

It relies on simple human psychology. When we make a small effort to discover something, we naturally become more interested in what we find. That quick interaction breaks the passive scroll and gives users a reason to engage with the ad.

👉 See how it works: https://www.fusify.io/en/rich-media/fog

03/09/2026

Can interactive video formats drive a 13% CTR?

In our latest case study, we show how Fusify combined Rewarded Video with geotargeting to give the KFC x Minions promotion more space to communicate the offer.

👉 Read the full case study: https://www.fusify.io/cases-en/kfc

28/08/2026

A car that costs tens of thousands of dollars isn’t bought with an impulse click.
The buying journey can take months and requires consistent interactions with the brand.

On our new Automotive industry page, we share how we approach it:

- long-cycle strategies designed to prevent ad fatigue,
- 30+ ad formats,
- 1.2M+ reach across relevant audiences.

👉 Learn more https://www.fusify.io/en/industries/automotive

21/08/2026

Can a financial brand scale reach without losing brand safety?

In our latest case study, we show how Fusify ran Mastercard campaigns using Halfscreen, Mobile Brander and in-banner Rich Media across four separate audience segments, with strict frequency capping and independent IAS verification of every impression.

👉 Read the full case study: https://www.fusify.io/cases-en/mastercard

19/08/2026

An impression in digital advertising doesn't guarantee a real view.

Standard ad serving counts an impression as soon as a banner loads, even if it stays off-screen. You get an impression in your report, but no real exposure to your audience.

Fusify built Smart Impressions to shift the focus from served impressions to ads people actually see.

👉https://www.fusify.io/en/solution/smart-impression

14/08/2026

Tired of paying for banner blindness?

Traditional banners can easily get lost while users are focused on the content.
That’s why we launched AdWall by Fusify—an in-article placement that triggers right when reader attention is at its peak.

What advertisers get:
- 100% viewability,
- video, static banners, and High-Impact Rich Media,
- mobile and desktop placements,
- flexible targeting by GEO, device, placement, and frequency,
- incremental reach beyond Google and Meta.

Explore AdWall and its placement options on our new service page - https://www.fusify.io/en/products/adwall

12/08/2026

Can rich media drive a 4.55% CTR in digital banking?
In our latest case study, we show how Fusify helped OdeaBank, a Turkish digital banking project, promote its mobile app with Halfscreen rich-media formats, content targeting, and landing page segmentation designed for different audience groups.
👉 Read the full case study: https://www.fusify.io/cases-en/odeabank