Recommendation

15/09/2022

13/09/2022

If advertisements are to he learned, there is a need for lots of repetition. But advertisers have to be careful because too much repetition can result in consumer tiredness and the message may fall on'deal ears'.

Consumers learn to generalize from what they have learned. So advertisers sometimes copy a highly successful idea that has been well learned by consumers. For example, the highly successful 'Weston Tea Country' advertising for different tea has led to 'DAEWOO Country' for automobile dealers and 'Cadbury Country' for chocolate bars.

13/09/2022

Advertisers study how people learn so that they can 'teach' them to respond to their advertising. They want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert can achieve this, it is successful. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea ... Here the same technique is being used as with the cool, refreshing drink.

11/09/2022

refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst.

Advertisers study how people learn so that they can 'teach' them to respond to their advertising. They want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert can achieve this, it is successful. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea ... Here the same technique is being used as with the cool, refreshing drink.

If advertisements are to he learned, there is a need for lots of repetition. But advertisers have to be careful because too much repetition can result in consumer tiredness and the message may fall on'deal ears'.

08/09/2022

Let me introduce myself. My name is Mariya I am a 20-year-old student from Donetsk. I study at the university in my native town and my future profession is bookkeeping. I live with my parents and my elder sister Lena. We are a friendly family. Lena is 2 years older than me. We share our room and tell all our secrets to each other.

We are very much alike: open-hearted, smart and merry. That's why we have a lot of friends. I like organizing parties for our friends as we often gather to­gether, discuss our plans and have fun. My hobby is music. I play the guitar and write my own songs. They say, I have a nice voice. My family and friends often ask me to sing to guitar their favorite songs. Cooking is also my hobby. My Mom cooks very well. She has taught me how to cook a lot of delicious dishes from Ukrainian and Russian cuisine. My favorite dish is French soup, which I cook for the whole family.

In the evening, I often watch TV with my family and discuss my plans for the next day. On weekends, I often meet my friends or stay at home and read books. I like novels by Dariya Dontsova. I sometimes discuss her style and ideas with my sister. Literature, cooking, TV — I have a lot of topics to talk about and make new friends.

05/09/2022

Our Vacation
Every year we go to Florida. We like to go to the beach.

My favorite beach is called Emerson Beach. It is very long, with soft sand and palm trees. It is very beautiful. I like to make sandcastles and watch the sailboats go by. Sometimes there are dolphins and whales in the water!

Every morning we look for shells in the sand. I found fifteen big shells last year. I put them in a special place in my room. This year I want to learn to surf. It is hard to surf, but so much fun! My sister is a good surfer. She says that she can teach me. I hope I can do it!

02/09/2022

Hi