Rankup-Ua, Вулиця Митрополита Андрея Шептицького, 4 А, Київ, Kyiv (2026)

24/10/2024

Найманий менеджер приходить і уходить, а агенція завжди поруч.

Мене дуже тригерить, коли у клієнта змінюється менеджер.
Бо я не знаю, чого очікувати. Це завжди блек бокс. Навіть якщо все гаразд з проєктом.

У 2015 році я пішов працювати Head of SEO в COMFY

Йшов на хвилі мегауспіху F.ua - той самий Fotos
Ми зробили SEO диво в f-ua: створили свою мінісуміш Ahrefs з SAPE "під капотом", масовий беклінкінг, табличну верстку, масове наповнення контентом усіх сторінок сайту за допомогою відгуків, підклейки, топовий блог та багато інших речей.

Ми стали другими за трафіком після ROZETKA. А у своїй семантиці збирали максимальний трафік.
Зробили Fotos геймченджером і іконою в ніші. За нами копіювали майже всі е-комерс гравці України.
У нас була SEO-дрім тім. На чолі Дмитро Покотило. до тіми входили Віталій Дем'янченко, Vitalii Sobko, Lena Parfonova, Natalia Golovchenko

І ось я прийшов у COMFY. Йшов з однією думкою — будувати щось подібне, бо іншого не вмів. На той час Комфі вела Promodo Digital Agency.
Мені тоді здалося, що агенція є блокером для купи імплементацій. Бо на той час, як мені здавалося, не було геймченджер-рішень.

Ми довго спілкувалися з Sasha Zhylyayev щодо формування інхаус-команди.
І тоді він сказав просто магічні слова: "Розумієш, Ігорю. Сьогодні ти є, а завтра тебе немає. А Промодо і Олександр Колб з нами завжди." Тоді я не зовсім зрозумів сенс цих слів. Да зовсім не зрозумів. І… звільнився :)

А з роками зрозумів, наскільки Саша був правий. Особливо коли заснував своє агентство Rankup-Ua.
Найманий менеджер приходить і йде. А агенція завжди поруч, завжди зберігає експертизу. І робить геймченджер.

Наприклад, як на цьому скріні: сайт повністю на згенерованому контенті. Норм грошова ніша, гео - Північна Америка і Латам.
Дякую командо Rankup-Ua!
Це гейм ченжер!

09/09/2024

Гео-залежні запити - найпотужніша точкою росту сайту.
Це топ, бо можна значно зекономити на лінках.

Приклад 1. Якщо видача англійською (або іспанською) мовою в різних країнах відрізняється, варто формувати окремі цільові сторінки для кожної країни. Можливо, має сенс створювати окремий сайт для конкретної країни.

Приклад 2. Якщо видача в різних містах відрізняється. Це часто зустрічається в e-commerce.
Розгляньте доцільність створення окремих посадкових сторінок для кожного міста. А в рідкісних випадках – окремого сайту, якщо велика конкуренція.
Зверніть увагу на скріншот 1
Rozetka взяла верх через бренд або за лінкі – вона топ 1. Під нею вже нормальні регіональні сторінки.
Зверніть увагу, що запит однаковий як для Вінниці, так і для Білої Церкви. Але видача різна, оскільки Google розуміє, звідки йде запит.
Думаю, що якщо створити регіональний сайт, можна легко обійти Rozetka.

Приклад 3. Запит може бути на одній мові, але у видачу додається регіональна мова, залежно від IP користувача.
Розглянемо кейс (скріншот 2). Українці переїхали до Європи і шукають там свої запити.
Проаналізуйте доцільність створення сторінок українською (або ру) для гео Польща (унікальний контент – маст, додайте hreflang та перехресні посилання).
Проаналізуйте створення окремих сайтів українською (або ру) для гео Польща.

Приклад 4. Якщо видача однорідна, однакова – немає сенсу створювати регіональні версії сторінок.
Чим більше я аналізую семантику через призму гео-залежних запитів, тим менше бачу негеозалежних запитів.
Раніше видача по запиту "wordpress templates" була однаковою в усьому світі. Зараз це не так. У Нью-Йорку одна видача, в Лос-Анджелесі інша, а в Лондоні вже значна присутність сторінок під Британію.

Які кейси з гео-залежними запитами ви ще зустрічали? Поділіться, будь ласка.

28/08/2024

Кейс: SEO для SaaS.
Ніша, де фокусні ключові слова мають KD за Ahrefs 90+.
За 12 місяців виросли з 20 брендових кліків до 1300 в день.
Всі апдейты прошли як треба (червоні зони на скріні)

У чому суть і магія:
- ретельний аналіз ніші та норм SEO-стратегія
- фокусування на просуванні головної сторінки
- опрацювання важливих запитів для бізнесу через призму topical map / topical authority, створення підпираючих сторінок в рамкаха семантичного кластера
- формування пула сторінок про конкурентів у форматі: alternatives, versus, vs, review
- якісний лінкбілдинг (інсершни, раундапи, норм аутріч - база)
- норм SEO процес по SCRUM з: формуванням беклогу, плануванням, дейліками і ретро

Хочеш такий самий результат?
Приходь на безкоштовну консультацію.
Допоможу за 30 хвилин сформувати чітке бачення, що робити по SEO вашому SaaS

06/10/2023

Rankup.ua сьогодні три роки.
Це наш перший день

24/07/2023

Page titles are like the front door to your website – they're the first thing people see in search engine results, and they can significantly impact your click-through rates and overall SEO performance. So, let's get started with some essential tips to create page titles that shine!

🏷️ What Is a Title Tag?
A title tag is a piece of HTML code on your page that tells search engines like Google what titles they should use for your page on their SERPs.

A well-tuned SEO title tag is at the heart of your web content strategy. Optimizing it helps both search engines and readers understand the special value of your page. The importance of these tags cannot be overstated, as they play a vital role in securing a favorable position on Google's search engine results pages (SERPs).

💡 How to Create SEO Page Titles That Stand Out

Include relevant keywords.
When creating page titles, avoid overcrowding with keywords, but include the main one. Preferably, place it at the beginning for quick understanding by search engines and users. If not possible, use a relevant keyword variant to satisfy search queries effectively. Striking this balance ensures search visibility and provides clear, concise information.

Write for the user.
Remember to prioritize the reader's needs over catering solely to search engines when creating content. Your focus should be on delivering valuable information that helps readers grasp a problem or find solutions to their queries. Craft page titles that offer something genuinely useful and intriguing, drawing the audience in with the promise of insight or solutions. Incorporate emotional triggers in your writing to further engage and connect with readers on a personal level. Writing for the reader fosters a more meaningful and impactful connection with your audience.

Aim for Titles That Are 50–60 Characters
Typically, only the first 50-60 characters of a page title are displayed, and exceeding this limit can result in an ellipsis, making your title less readable. To ensure the visibility of your most important keywords, it is recommended to place them at the beginning of the title tag. However, some brands prefer to include their name for more authority, which should be placed at the end of the title tag. Striking a balance is key: a title that is too short may not provide enough information, while one that is too long risks being truncated.

Don't be repetitive.
Avoid using multiple versions of the same keyword phrases in page titles. For example, a bad title like "Buy phone, phone, mobile phone, cell phone" promotes poor practices. This can lead to repetitive titles across your site, confusing users and diminishing their understanding of the page's content. Opt for clear, concise titles that enhance navigation and user experience.

Make Unique and Specific Tags
Ensure every page on your site serves a unique purpose. While blogs can easily have distinct titles, e-commerce, and business sites often face repetition. To avoid traffic cannibalization, where similar pages compete for keywords and steal traffic from each other, use unique page titles. Consider the specific content of each page; for instance, use focused keywords like "phones" instead of generic phrases like "devices" Improve your site's SEO and user experience with precise page titles.

It's time to boost your website's SEO performance! Our experts will help you create and optimize content that will attract readers' attention and be better indexed by search engines. Contact us to improve the ranking of your resource and attract more audience. 🚀

24/07/2023

Is your SaaS business struggling to reach its full potential online?

📈 Unlock the power of SaaS SEO, a game-changing approach tailored to elevate your website's visibility and attract potential customers. 🎯 Let's explore why SaaS SEO is unique and how you can implement a four-step growth strategy to propel your business forward! 🚀

🎯 What Is SaaS SEO?
SaaS SEO is all about strategically targeting keywords relevant to your services and acquiring valuable backlinks to boost your search engine rankings. By aligning your solutions with the needs of searchers, you increase the chances of attracting and engaging with potential customers. Imagine your SaaS business securing a spot on the first page of search results – a gateway to high-quality leads and greater success! 💼

🎯 Why SaaS SEO Is Different?
While SaaS SEO shares similarities with other industries, there's a vital 10% that sets it apart. The SaaS business model involves offering both a product and ongoing service, catering to users at various sales funnel stages. Your target audiences include new users seeking information, commercial-minded users comparing your offerings, and existing customers relying on product excellence and support. To succeed, your SEO strategy must cater to all these segments effectively. 🎯🤝

🚀 The Four-Step SaaS SEO Growth Strategy 🚀

Step 1️⃣: Set Goals
Define your goals clearly to kickstart your SEO journey. Avoid vague objectives; set specific targets such as raising your software sales pages' clickthrough rate by 5% this year. A precise focus will direct your SEO efforts more effectively toward success. 💡

Step 2️⃣: Conduct Efficient SERP-based Keyword Research
Keyword research is the backbone of any winning SEO strategy. For SaaS websites, consider your target audience's intent when conducting research. Identify commercial-intent keywords and use them strategically to build your content around. Analyze your competitors' usage and identify opportunities to outshine them with better content. 📈💪

Step 3️⃣: Tailor Content for Target Audiences
In the competitive SaaS space, top-notch content is key to standing out. Examine your competitors' content to understand what's already offered and how you can improve upon it. Address your target keywords' intent more comprehensively and enhance user experience with interactive elements. Organize your content into segments, catering to various aspects of your SaaS business. 📚🎯

Step 4️⃣: Focus on On-Page & Off-Page SEO
Technical SEO is critical for SaaS websites. Optimize meta tags, H1s, sitemaps, and image compression to enhance your site's performance. Don't overlook the importance of a solid link-building strategy – secure backlinks from relevant and authoritative domains to boost your content's credibility and climb up the search engine rankings. 🔗💻

🔎 Do you want to improve the ranking of your SaaS product? Don't waste your time and contact us! Our team of experts is ready to help you with key SEO factors and optimization of your website.

📩 Leave us a message or contact us on our website to learn more about our SaaS SEO service.

24/07/2023

📣 Introducing our SEO Team Lead: Unleashing the Power of Search! 🚀

At Rankup, we're proud of our exceptional team members driving success in digital marketing. Today, let's spotlight our incredible SEO Team Lead and explore their vital role within our organization. 💼💪

1️⃣ Strategy Architect 🏗
Our SEO Team Lead is the brilliant mind behind developing and executing robust search engine optimization strategies. They work closely with our clients to understand their goals, analyze market trends, and identify target audiences. Armed with this knowledge, our SEO Team Lead crafts comprehensive strategies to enhance website visibility, drive organic traffic, and boost search engine rankings.

2️⃣ Team Motivator 🤝
A true leader, our SEO Team Lead leads a group of talented SEO specialists, providing guidance, mentorship, and support. They foster a collaborative and growth-oriented environment, encouraging team members to share insights, experiment with new techniques, and stay ahead of the curve in the dynamic world of SEO. Our SEO Team Lead ensures that every member of the team is equipped with the tools and knowledge to deliver exceptional results.

3️⃣ Performance Analyst 📊
Monitoring and analyzing data is crucial in the realm of SEO, and that's where our SEO Team Lead truly excels. They keep a keen eye on key performance metrics, such as website traffic, keyword rankings, conversion rates, and user engagement. By meticulously examining this data, our SEO Team Lead identifies opportunities for improvement, adjusts strategies as needed, and provides valuable insights to our clients.

4️⃣ Industry Expert 🌟
Our SEO Team Lead stays ahead by attending conferences, learning continuously, and connecting with industry leaders. This keeps our agency at the forefront of SEO, allowing us to deliver exceptional results with evolving strategies and new technologies.

With our SEO Team Leads, Rankup thrives in the digital space with strategic thinking, leadership, analytics, and client-centricity, making them an invaluable asset to our agency.

24/07/2023

🚀 In March 2022, our team was approached by a client who was facing significant challenges with their Ukrainian e-commerce website. The website had experienced a steady decline in performance, resulting in decreasing traffic, diminishing sales, and a loss of market share.

📊 What we achieved:

Increased the keys for which the site is ranked by 10,100 🔝
Increased traffic to the site by 9,500 visitors per month 📈
Brought 2,001 new keys to the TOP 10 🎉
Brought 449 new keys to the TOP 5 🏆
🛠 What we did to get these impressive results:

Conducted a full audit for technical errors; one major problem was the lack of SSR. Since the client couldn't implement SSR due to technical issues, we used Dynamic Rendering as a temporary solution. It worked perfectly, and Google was able to crawl all the available information on the site. 🕷

Completely redesigned the GEO pages: changed the URL generation logic, and optimized the headings, content, and title & description. Additionally, we expanded the number of cities for which GEO pages were created, resulting in additional traffic from GEO pages. 🗺

Further optimized the content on pages that were close to the TOP-10. This helped increase the number of keywords for which the pages were ranked and improved their positions in search results. 🔍

Conducted a thorough analysis of the current link profile and developed a strategy to reject spammy links. We found that a significant portion of the link profile (80%) consisted of low-quality PBN links, which we successfully removed over a 6-month period. We also added high-quality guest posts to minimize the risk of traffic loss. 🔗

Developed a link-building strategy to enhance the website's authority and attract high-quality backlinks from reputable sources. 🌐

By implementing these strategies and enhancing the website's technical aspects, our digital marketing team successfully achieved significant improvements. The increased search engine ranking and organic traffic resulted in higher visibility, greater brand exposure, and ultimately led to improved sales and conversions for our client. 📈📣

24/07/2023

Looking for the best SEO software to help you dominate the SERPs? You're in the right place because our team has compiled a list of the best software to help you collect the data you need to plan successful campaigns.

Scroll through the carousel to learn more.

No more guesswork and endless hours spent on manual SEO tasks! These incredible tools will save you time, streamline your SEO efforts, and drive more organic traffic to your website. 🌐💼

Drop a comment below if you've tried any of these tools or if you have other favorites that should be on this list. Let's exchange SEO knowledge and empower each other to succeed! 👇💬

13/07/2023

SEO Audit: Why is it necessary for companies? 🚀

When creating a successful online strategy, every company needs to ensure maximum visibility of its website in search engines. But how to do it effectively? One of the key tools that help to achieve this goal is SEO audit. 📊

What is an SEO audit? 🧐

An SEO audit is a professional analysis of a website aimed at identifying its strong and weak pages in the context of search engine optimization. This process includes an assessment of technical aspects, content, website structure, and other factors that affect its visibility in search engines. Thanks to an SEO audit, a company receives a comprehensive overview of its web project and recommendations for further optimization. 🕵️‍♀️

What are the benefits of SEO audit? 📈

Identification of problems: SEO audit helps to identify technical problems that prevent a website from appearing in the top positions in search engines. These can be problems with loading speed, incorrect indexing of pages, insufficient adaptability for mobile devices, etc. 🚧

Content optimization: The audit helps to identify potential keywords and topics to focus on. You can optimize your content to attract more targeted visitors and improve your search engine rankings. 🔍

Competitor analysis: SEO audit allows you to analyze competitors' strategies and find ways to outperform them in search results. You can determine what makes your company unique and find opportunities for improvement. 🕵️‍♂️

Conversion rate increase: The path to online success is not only getting lots of visitors but also converting them into customers. An SEO audit helps to identify issues that can affect conversions, such as poor design, difficulty navigating, or insufficiently influential content. 💼

New points for growth: An SEO audit is a valuable tool that can uncover new opportunities for business growth. By analyzing your website's performance, content, and technical aspects, an audit reveals areas where you can improve your search engine visibility and user experience. It helps identify keywords to target, content gaps to fill, and technical issues to address. This valuable insight allows you to optimize your website, attract more organic traffic, and increase conversions. 🌱

Contact our SEO agency for a consultation and discover how our professional SEO audit can boost your online success. Maximize your website's potential with our in-depth analysis, effective strategies, and expert tools. Start your journey to search engine optimization success today! 📞💪

13/07/2023

📢 The impact of social media on SEO 📊

Social media is becoming an increasingly influential tool for supporting and improving search engine optimization (SEO) strategies. Their impact on website promotion and search engine rankings cannot be underestimated. Let's take a deeper dive into the world of SEO and social media and find out how combining them can lead to impressive results 💥

🔎 Increased visibility in search engines:
Social media can be a powerful channel for driving traffic to your website. Publishing interesting and valuable content on social media attracts users' attention, which increases the likelihood of your content being shared. When users share links to your website on social media, it can have a positive impact on its promotion and ranking in search engines.

👍 Increase in credibility and reliability:
Social media is a platform where users actively discuss, review, and recommend products and services. If your brand receives positive reviews and comments on social media, it increases its credibility and trustworthiness. Search engines like Google take this factor into account when evaluating the popularity and quality of your website.

💼 Increase conversions and sales:
Social media plays an important role in the process of engaging your target audience and encouraging them to take action. By posting attractive offers, promotions, and unique promo codes on social media, you can attract new customers and increase conversions. This helps to increase the sales and profits of your business.

📈 Analysis and optimization:
Social media provides advanced capabilities for analyzing and measuring results. You can track the effectiveness of your content, and analyze audience engagement and behavior. This data provides you with valuable insights to optimize your SEO strategy and improve your social media presence.

🌟 Final words:
Social media impacts SEO by providing increased visibility for your website, increasing your brand's authority and credibility, increasing conversions, and helping you analyze results. Utilizing social media in combination with the right SEO strategy can lead to significant success for your business.

✅ If you want to improve your SEO strategy and utilize the potential of social media, don't hesitate to contact us! Our team of professionals is ready to help you achieve maximum results. Leave a comment or contact us for more information. Together we can reach new heights!!!

13/07/2023

Looking for success in e-commerce? Remember one important word: SEO!!!

SEO, or search engine optimization, is a key tool that every online business needs. So today, let's talk about why SEO is essential for the success of your e-commerce.

1️⃣ The first impact. When potential buyers are looking for products or services online, they usually turn to search engines. If your website has a high ranking in search results, the chances of attracting new customers increase significantly. SEO helps to optimize your website so that it appears on the top of search engines.

2️⃣ Target audience. SEO helps you attract the exact audience that is interested in your product or service. Thanks to keywords, content optimization, and other strategies, you can attract the attention of those who are really interested in your business.

3️⃣ Competitive advantage. Search engine optimization allows you to get ahead of the competition. If your products or services rank higher, you can attract more customers and take away market share from competitors.

4️⃣ Increase conversions. SEO also has an impact on improving conversions on your website. When potential buyers find your site in search engines and see its high ranking, they feel more trust and willingness to make a purchase. This helps to increase sales and earnings.

5️⃣ Long-term strategy. SEO is an investment in the future of your business. Optimized content and pages remain in the search engines for a long time, providing a constant flow of visitors to your website. This means that you can make a profit and attract customers even after the main SEO work is done.

Don't let your e-commerce get left behind! Invest in SEO and ensure the success of your business. 🚀

If you need help with optimizing and SEO Audit for your website, don't hesitate to contact us – a highly professional SEO agency. We will be happy to help you attract more customers and increase sales. Contact us today!

Rankup-Ua

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