Ads SOAR

Ads SOAR Helping businesses soar with a quality promotion on social media:

* Setup and scaling of Facebook a

Let's firstly define what IS A SMALL BUDGET when it comes to FACEBOOK and INSTAGRAM advertising.Anything less than 10$ p...
09/09/2022

Let's firstly define what IS A SMALL BUDGET when it comes to FACEBOOK and INSTAGRAM advertising.

Anything less than 10$ per day PER AD CAMPAIGN is not ENOUGH 😔

📌 WHY?

Facebook simple doesn't get enough money to test out the selected audience and show your ad to the most SOLVENT AUDIENCE

📌 THEN HOW TO TEST ON MINIMAL BUDGETS?

1️⃣ Set your ad campaign to have at least 3 ad groups (test by ad placement, USP, etc)

2️⃣ Set a min budget of 4$ per ad group

3️⃣ Run test for at least a week

This way you'll bid higher than most of other advertisers who are currently testing their ads + will get enough data to draw conclusions over a span of the week☝️

Leave a comment if this was useful 👇

Psss.. Wanna have a recognizable brand?Start introducing your company to your target audience through video ads 📹 WHY IT...
03/09/2022

Psss.. Wanna have a recognizable brand?

Start introducing your company to your target audience through video ads 📹

WHY IT WORKS
✔️ Video format shows great potential and has already become a preferred content format (I'm sure you've heard that reels perform way better than regular posts)
✔️ Video allows you to showcase your company with as much info as you'd like in just under a minute
✔️ Engagement rates on video content is higher
✔️ After showing video to your audience you will later one be able to segment the most engaged users (who watched 25%, 50%, 75% and 100% of your video)

‼️IMPORTANT
Do not sell right away at this point! Instead, give some useful information / tip / advice for your audience 😎

Leave a ➕ in the comment section, if you use video format in your ads 👇

To display to best ad for each user, Facebook puts everyone in multiple categories based on their interests.🤔 So how doe...
29/08/2022

To display to best ad for each user, Facebook puts everyone in multiple categories based on their interests.

🤔 So how does Facebook know what you like?

Its algorythm is always testing a range of content on you and notes how you react to it. Whichever type of content you interact with the most, is the one of your interest.

🤔 So what else can affect the algorithm?

👁️‍🗨️ Ads you click
👁️‍🗨️ Pages you engage with
👁️‍🗨️ Activities you engage in across Meta technologies related to things like your device usage, and travel preferences
👁️‍🗨️ Demographics like age, gender and location
👁️‍🗨️ The mobile device you use and the speed of their network connection

🤔 WANT TO KNOW WHICH CATEGORY FACEBOOK PUT YOU IN?

Go to Facebook settings 👉 Ad preference 👉 Ad topics

P.S. You can edit your list of interests to see more relevant content for yourself 😎

AD CAMPAIGN OBJECTIVE is the ultimate goal of your marketing campaign.👆 All ad objectives fall into three primary catego...
22/08/2022

AD CAMPAIGN OBJECTIVE is the ultimate goal of your marketing campaign.

👆 All ad objectives fall into three primary categories: to inform, to persuade, and to remind.

👆 Facebook offers 6 ad objectives you can choose from while creating an ad campaign.

Swipe to see what they are 👉

➕Offer new customers discounts and promotions - this will be a trigger for those considering➕Ask for referrals and feedb...
17/08/2022

➕Offer new customers discounts and promotions - this will be a trigger for those considering

➕Ask for referrals and feedback from your happy customers - word of mouth is a free, yet very effective tool

➕Take advantage of online ratings and review sites - display them on your social media or website

➕Give free samples or demonstrations of your product or service

➕Advertise on the platforms, where your target audience spends the most time

And what techniques do you use in your business? Share in the comments 👇


#трафиколог #таргетолог

👀 YOUR ATTENTION IS THE PRODUCT 👀Sounds quite alarming, doesn't it? But.. That's the reality.To prove you that, I'll ju...
07/08/2022

👀 YOUR ATTENTION IS THE PRODUCT 👀

Sounds quite alarming, doesn't it? But.. That's the reality.

To prove you that, I'll just state: the only thing Facebook charges it's advertisers for is CPM 💵 (cost per 1000 impressions of an ad).

Basically, I, as an advertiser, am only paying Facebook to show my ad to the right people 👀

How does Facebook know who is the 'right person'? It collects every activity of yours: every like, share, comment, check in, it even tracks the time you spend on each post. And thus, the attention of the right audience becomes the main and 📌ONLY📌 product of Facebook. The more it knows about you, the higher price tag🏷️ it can put on showing the perfect ad for you.

Feeling surreal yet? Go watch 'Social dilemma' 🤯

BEHAVIORAL TARGETING is a marketing method that uses web user information (such as prior purchases and device usage) to ...
05/08/2022

BEHAVIORAL TARGETING is a marketing method that uses web user information (such as prior purchases and device usage) to reach you ad goals.

And here is why it can be so efficient in finding your target audience:

📲 INCREASE IN USER ENGAGEMENT

As it grants publishers access to consumers who have already shown habits of engaging with the specific marketing material (like yours)

📲 HIGHER NUMBER OF AD CLICK-THROUGHTS

A personalized ad that captures the viewer’s likes and needs is a much more useful tool in helping consumers move down the purchasing pipeline than a generic banner ad without relevant appeal.

📲 IMPROVED CONVERSION RATES

Advertisements that reach a behavioral target market have higher appeal to those who view them, increasing the chances that users will proceed to request more information or complete a purchase.

📲 RETARGETING

Unlike targeting by interests, behavioral targeting can also be effective in retargeting ad campaigns and introduce new products to the exciting clients of your business.

Of course, behavioral targeting is not a panacea. But a good place to start any marketing campaign and quickly find your target audience 🎯


Meta offers 3 major categories of detailed targeting and each of them can help you find YOUR perfect customer 🎯 Targetin...
29/07/2022

Meta offers 3 major categories of detailed targeting and each of them can help you find YOUR perfect customer

🎯 Targeting by Interests
✔️ Meta allows you to advertise by adding interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.

🎯 Targeting by Behaviour
✔️ In this you can target your ads based on consumer behaviours such as prior purchases and device usage.

🎯 Targeting by Demographics
✔️ Meta allows an advertisers to choose the audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Meta will never share personally-identifiable information about them.

And which targeting category do you use the most often? 🤔


WHEN CHOOSING YOUR TARGET AUDIENCE IN YOUR ADS ACCOUNT, make sure that:☑️ You're targeting people in the right country/c...
23/07/2022

WHEN CHOOSING YOUR TARGET AUDIENCE IN YOUR ADS ACCOUNT, make sure that:

☑️ You're targeting people in the right country/city/region

☑️ You've chosen people who live there/live or visit/visit that region depending on your objective

☑️ Your audience size is larger than 30 000

☑️ It's smaller than 2 mil people

☑️ You've chosen no more than 5 interests/behaviors/demographics

☑️ You haven't targeted by audiences' interests, behaviors and demographics in one ad group

🔥 Let's create a perfect audience for your business! DM me for a free consultation 🚀

MARKETING HYPOTHESIS is a statement made by a marketer about what combination of tools/ actions/ techniques may bring de...
19/07/2022

MARKETING HYPOTHESIS is a statement made by a marketer about what combination of tools/ actions/ techniques may bring desired business results 🚀

This statement is an educated and most importantly TESTABLE PREDICTION about how business results can be improved.

🤑 When speaking about testing hypothesis in social media advertising, it's important to:

✒️ Set a separate ad campaign for each hypothesis
✒️ Test at least 3 hypothesis simultaneously to save time
✒️ Set a separate ad budget for testing. It can be up to 20% of your monthly budget
✒️ Allow 7-14 days to get complete test results
✒️ See which ad campaign performed best and scale it according to your budget
✒️ Switch off other test campaigns to save money

Want to test what can bring best results to your business? 🤑
DM me to get a free consultation ⬇️


I've put together a detailed checklist on how to set up Facebook Business Manager 🎉In it you'll find info on how to✔️ cr...
15/07/2022

I've put together a detailed checklist on how to set up Facebook Business Manager 🎉

In it you'll find info on how to
✔️ create fb business page
✔️ create fb business manager
✔️ create ad account
✔️ connect your Instagram account and fb page to your business manager
✔️ grant access to various business assets to your coworkers
✔️ set billing info
✔️ create your first ad and avoid being banned ❌

🔥 But more importantly, you'll get AN EXPLANATION why each of these steps is important for your business promotion on social media!

🔥 DM me a word 'CHECKLIST' to claim this free guide and start advertising on social media 🚀

In order to successfully launch a LEAD GENERATION FORM, do the following:1️⃣ Set your ad campaign objective to LEAD GENE...
12/07/2022

In order to successfully launch a LEAD GENERATION FORM, do the following:

1️⃣ Set your ad campaign objective to LEAD GENERATION

2️⃣ Create an INSTANT FORM in which you can request from a user whatever information you need: contact info, order details, etc.

3️⃣ I recommend your instant form to have 3-4 FIELDS TO FILL IN. This way people will not be scared away by the amount of info they need to share.

4️⃣ Leave your instant form OPEN FOR SHARING. This way everyone who see a repost will also be able to leave their contact information.

‼️This can sufficiently increase the amount of your leads!

5️⃣ Make sure the VISUAL COMPONENT of your form is readable and relevant.

6️⃣ CONFIRM that you've read and agreed with fb ad POLICIES by putting a link to your fb business page.

🔥 The implementation of these tips will bring you up to 25% more leads!

🔥 Got any questions left? DM me or leave a comment below ⬇️


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