15/08/2025
I focus on wellness and hospitality projects where marketing shapes the guest experience. For me, it’s not just about promotion but about creating feelings, stories, and a lifestyle around the brand. I believe marketing should guide guests on a journey—from the first impression to the memory they carry home. At World Spa, this meant presenting the space as an urban oasis, where every detail, from rituals to dining, became part of a bigger story of wellness and culture.