13/02/2026
In 2008, Pepsi quietly launched one of the most infamous logo rebrands in design history. Created by the Arnell Group, the updated Pepsi globe looked like a minor tweak, but the internal explanation was anything but. A leaked 27-page document claimed the logo was inspired by the Earth’s gravitational field, the Golden Ratio, human facial expressions, and even the tilt of the planet’s axis. Designers quickly noticed the math didn’t add up. What became legendary wasn’t the logo itself, but the overblown narrative used to justify it.
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