POSH FMCG Branding

POSH FMCG Branding Relevant branding and packaging design for FMCG products

05/05/2022

Relevant branding and packaging design for FMCG products

Our team has developed an assortment line design of 10 items as private label of the NOVUS retail chain. The main task w...
10/04/2022

Our team has developed an assortment line design of 10 items as private label of the NOVUS retail chain. The main task was to distinguish the style of this product from competitors clearly. Differentiation should be intuitive and legible, and the buyer should be easy to navigate among the range and quickly find the proper position. Individual visual communication should be understandable to the target market but not primitive.
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We have performed a comprehensive brand development for IZI ice cream. Our agency developed a logo, emotional background...
10/04/2022

We have performed a comprehensive brand development for IZI ice cream. Our agency developed a logo, emotional background and positioning for the product, and design strategy for the product line. The main task was to create a brand that anticipates today's youth's stylistic trends and motivation. The line's design should be as unified as possible, forming stable associations with the brand. The differentiation system designed to add new items to the range is not a big deal, making the line development as simple as possible without compromising the overall brand concept.
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We have developed a packaging design for an ice cream line as private label of the NOVUS retail chain. The main task was...
10/04/2022

We have developed a packaging design for an ice cream line as private label of the NOVUS retail chain. The main task was to draw the consumer's attention to the diversity of the product line. The design is based on concise differentiation, understandable to the target market, and a noticeable and straightforward name.
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We have developed a colorful and emotional design for the Mini Bites line of chocolate snacks from Truff Royal. The main...
10/04/2022

We have developed a colorful and emotional design for the Mini Bites line of chocolate snacks from Truff Royal. The main task was to convey to the buyer the energy and nutritional value of the product. The design should correspond to the active lifestyle of the audience and anticipate its mood and prerequisites at the time of purchase. Visually convey the rational advantages of the product.
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Our agency has developed a brand, and a label design for the line of aperitifs and low-alcohol wine drinks Bitter Orange...
10/04/2022

Our agency has developed a brand, and a label design for the line of aperitifs and low-alcohol wine drinks Bitter Orange and Amazing Currant. The main task was to adopt similar style features from authentic Italian drinks, broadcasting the emotion of the holiday, the colorful taste, and the uniqueness of the drink recipe.
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We have carried out a set of redesign works for the export version of MEDOFF vodka. The main task was to formulate new m...
10/04/2022

We have carried out a set of redesign works for the export version of MEDOFF vodka. The main task was to formulate new meanings and positioning of the brand, to endow it with a new history and added value that will be mentally understandable to Western partners and consumers. And last but not least, to give sophistication to the product's appearance, tactility, and customization. The product should look restrained and neat, meeting the conservative West's modern motives.
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Our agency has developed a design project for a new line of flavor vodka for the MEDOFF brand. The main task was to make...
10/04/2022

Our agency has developed a design project for a new line of flavor vodka for the MEDOFF brand. The main task was to make the product unorthodox and uncharacteristic of the category. In the wake of the growing trend of traveling, the slogan ""BIG CITY RHYTHM"" was taken as the basis of positioning. Because it is flavored vodka and in the West is used mainly for cocktails, we decided to convey the emotion of nightlife in a big city - lighting, parties, elegant fashion, gallant behavior, disco life.
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We have developed a concept and a label design for a new line of kosher vodka. The main task was to convey the idea, ""I...
10/04/2022

We have developed a concept and a label design for a new line of kosher vodka. The main task was to convey the idea, ""It's not just vodka - it's a symbol!"" a symbol of the true spirit and heritage of Rabbi Nachman from Bratslav. Each item in the line is dedicated to the significant contribution of his beliefs, teachings, and life. His legacy remains an essential asset to the old city of Uman. To implement this project, we carefully studied the history and significance of his person in Hasidism. Following the stories and advice of the customer, we managed to make honorific attributes for this product.
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We have conducted a comprehensive project to develop a new brand positioning, name, storytelling, and design strategy. T...
10/04/2022

We have conducted a comprehensive project to develop a new brand positioning, name, storytelling, and design strategy. There is a lot of popcorn on the market, so we had a difficult task - to surprise the consumer with some brand new product. That's why we started by studying the market and the consumer's motivation. Based on the research results, we clearly understood that today's market lacks a serious ""adult"" brand that would speak not about fun and cinema but quality and culture. We decided to enter the market with such positioning by presenting authentic American popcorn. As a result, in the first month of brand promotion at exhibitions, distributors' interest in the product exceeded all expectations. The product is perceived as an imported brand with the appropriate quality.
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We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to ...
10/04/2022

We have developed the design of the first line of laundry capsules produced in Ukraine as a high-quality counterpart to Western brands. The main task was to bring to the market a product that is inferior in quality to Western global brands. The design task was to make it stylistically and emotionally compliant with Western brands. The form factor and the design of the packaging itself is a consumer added value, and, accordingly, the product should look decent.
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Our agency has developed a design concept for a new brand of grilling accessories and products. On the one hand, the mai...
10/04/2022

Our agency has developed a design concept for a new brand of grilling accessories and products. On the one hand, the main task was to anticipate the preconditions and preferences of customers, and on the other to show up on the shelf with new color solutions, the principles of trigger placement, emotional and associative images.
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