20/04/2018
The new trends in logo creation dictates to show the globe meaning of Company identity.
Now it’s not enough to do good design. You have to tell “company story”, company goals, and all of these should be in what we call LOGO.
This January, the Ministry introduced a new identity designed by Helsinki, Finland.
The identity tool runs a real-time rendered 3d model of the globe based on WebGL. The user can add signals and adjust its color, size, frequency, speed and location. This creates a base for the dynamic identity. After adding signals and assigning functions to them they are attached to data sources such as Excel, sound or touch data.
The lion has been redrawn for better reproduction not only at small sizes but also to withstand the changing textures of the globe.
In its main, static, full-color application the logo is attractive and engaging enough and it could have probably been left at that but the data-driven aspect adds a great layer of both conceptual meaning and graphic application.
