Alek Zolotarev

Alek Zolotarev Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Alek Zolotarev, Marketing Agency, Borysohlibska Street, 15b, Kyiv.

What is a learning phase? 📚It's a mechanism that tells you that your ad set is not spending enough and not getting enoug...
20/06/2024

What is a learning phase? 📚

It's a mechanism that tells you that your ad set is not spending enough and not getting enough sales. You need to get 50 optimization events per week to exit the learning phase. Launch your ad sets with a budget that allows you to exit the learning phase.


If your ad set exits the learning phase, then the performance of that ad set will be much more stable and predictable.

However, some brands are simply unable to exit the learning phase. Imagine a brand that sells a product with a unit price of $10,000.

The learning phase is more important later when spending at least $5,000/day, and you need to consolidate. Until then, just take it as a point of reference.

Read captions below 👇🔹 Lots of informationIn 2024, we’re swamped in a vast ocean of content. Beautiful ads do not appeal...
19/06/2024

Read captions below 👇

🔹 Lots of information

In 2024, we’re swamped in a vast ocean of content. Beautiful ads do not appeal to people like they did before. If your creative doesn’t stand out, it’s like whispering in a rock concert. You’ve got to capture attention and do it fast.

🔹 Personalisation
Consumers today expect personalization. They want to feel like your ad is speaking directly to them. A generic ad? That’s so 2020. Tailoring your creative to specific audiences shows you understand their needs and desires, making them more likely to engage.

🔹 The Power of Storytelling
People don’t just buy products; they buy stories and emotions. Your ad creative needs to tell a compelling story. Whether it’s through a captivating video, an eye-catching image, or a thought-provoking carousel, your story is what hooks people and keeps them coming back for more.

🔹 Platform-Specific Creativity
What works on Instagram might flop on LinkedIn. Each platform has its own vibe and audience. In 2024, successful ads are those that are crafted specifically for the platform they’re on. Embrace the differences, and let your creative shine where it’s meant to be.

Hope this helps!

Read the captions below 👇If you want to acquire clients at a lower cost, this post is for you.Here’s what I recommend:- ...
18/06/2024

Read the captions below 👇
If you want to acquire clients at a lower cost, this post is for you.

Here’s what I recommend:

- Improve the quality of your advertising creative
- Revise your USP (Unique Selling Proposition)
- Conduct advanced audience testing
- Allocate goal-relevant budgets
- Enhance your landing pages

Dynamic or Regular. What ad type to choose?1️⃣ Functional Differences:🟡 At the campaign level, both Dynamic Creative and...
16/06/2024

Dynamic or Regular. What ad type to choose?

1️⃣ Functional Differences:
🟡 At the campaign level, both Dynamic Creative and regular campaigns look the same and have similar options.
🟠 At the ad set level, you can turn on Dynamic Creative, which combines various media (images, videos, text, call-to-actions) to create personalized ad variations.

2️⃣ Creative Options and Personalization:
🟡 Regular campaigns limit you to one ad, but you can add multiple primary texts and headlines if available. Targeting is based on predefined audience segments, with broad and specific options.
🟠 Dynamic Creative allows up to 10 different creatives (ads) and mixes them to optimize performance based on the viewer, uses automated personalization.

3️⃣ Optimization and Performance Analysis:
🟡 Regular Ads: Requires ongoing manual optimization efforts, including A/B testing, creative refreshes, and audience segmentation.
🟠 Dynamic Ads: Relies more on automated optimization through machine learning, with a focus on maintaining product feed quality and tracking user events.

4️⃣ Best Practices:
🟡 Regular is good for tests and other campaigns types, if used in long-term campaigns a change will be needed after awhile. 2-3 primary texts and headlines to maximize ad variation.
🟠 Dynamic is recommended for long-term campaigns with proven creatives, e-commerce, it offers more permutations for optimization.

5️⃣ Management and Use Cases:
🟡 In regular campaigns, adding new creatives is a much simpler process compared to managing Dynamic Creative ads, which requires duplicating entire ad sets.
🟠 Dynamic Creative for scaling campaigns with high-performing creatives and large budgets.

If you’re interested in me running your Meta Ads, text me “ads” and we can discuss how your business can grow faster!

Just starting with Meta Ads for your business? Read this!If you just starting out with Facebook & Instagram ads probably...
15/06/2024

Just starting with Meta Ads for your business? Read this!
If you just starting out with Facebook & Instagram ads probably you don’t have any data in your ads manager. But how can you start using Meta ads efficiently in this case? Let’s dive a bit deeper and figure this out:

🔺 Step 1: Research & Tests
1. Research product, audience, and competitors.
2. Copy successful competitor ads.
3. Test static creatives (Easier to produce).
4. Create headline and copy variations and test with some interests.
5. Analyse results (CPC, CTR, Purchases). Adjust, if needed.

🔺 Step 2: Iteration
1. Focus on creatives and sales funnel.
2. Test new interests and placements.
3. Optimize winning creatives (headlines, colors, CTAs).
4. Improve product/sales page (headline, CTA, social proof).

🔺 Step 3: Consolidation
1. Combine best-performing ad sets into CBO.
2. Use winner creatives in the Advantage Shopping Campaign.
3. Gradually scale to a high-budget ad set.

Was it useful? These are just some main points, but more detailed information I have in my guide. Text me “Under100” and I’ll share it with you for free.

What type of budgeting do you use? Daily or Lifetime? 🤔 I’d say that I practice both, depending on my goals and campaign...
14/06/2024

What type of budgeting do you use? Daily or Lifetime? 🤔 I’d say that I practice both, depending on my goals and campaign type. Here are some insights I got:

🔹Daily Budget:
▪️ Good for: Core product campaigns or if you want to test different ad variations. They also give you more control over your spending, so you can keep a close eye on things if you're on a tight budget. It also helps to predict your spend, so you know exactly what you'll spend each day. But note, it requires more control and to make sure that everything is on track with your goals. 💡

🔹Lifetime Budget:
▪️ Good for: Longer campaigns where you have a clear end date in mind (webinars, date-tied events). Meta will optimize your ad delivery throughout the entire campaign, potentially leading to better results. However, make sure your creatives are good, cause if not, relaunching and being again in the learning phase will take some time. 🚀

Anyway, today I see this working well, but changes may appear over time. So always test, experiment, and see what works for you! Best of luck with your ads!

Address

Borysohlibska Street, 15b
Kyiv

Website

,

Alerts

Be the first to know and let us send you an email when Alek Zolotarev posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category