Yedynka DGTL

Yedynka DGTL Yedynka DGTL is a marketing & web development agency founded in 2010 with heart in Kyiv, Ukraine. Let's change the world with us!

We are competent in marketing strategies, lead generation, web production and marketing consulting. Yedynka DGTL is an established marketing and web development company founded in 2010. We provide a customer-centric and data-driven approach for every type of our project. Among our clients are well-known brands, international organizations, startups, and innovative companies. We are proud to work w

ith Deutsche Welle, Materialise, Volvo, CyberPolice of Ukraine, Mazda, ICA Association Canada, Jaguar Land Rover, Porsche, The European Union Advisory Mission Ukraine (NGO), Syntho, and many others. Today, YedynakaDGTL is a true digital ally for our clients and offers:
🚀 Go-to-market strategy
Comprehensive market research, hypothesis validation for target audience identification, value proposition refinement, business model assessment, content strategy development, and distribution channel optimization.
🚀 Marketing team on subscription for the price of 1 in-house marketer
🚀 Flexible Cross-functional team of marketers, designers, and developers on subscription
🚀 MVP, corporate websites, and landing page development

We structure projects into manageable phases, consistently delivering quick wins for our clients. This approach has enabled us to build an international client portfolio spanning 9+ countries, with marketing reach extending to 198 countries worldwide. Let's change the world with us!

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Yedynka DGTL – компанія з маркетингу та веб-розробки, заснована в 2010 році.

Ми пропонуємо клієнтоцентричний заснований на даних підхід для кожного типу наших проектів.

Серед наших клієнтів відомі бренди, міжнародні організації, стартапи та інноваційні компанії.

Ми пишаємося тим, що співпрацюємо з Deutsche Welle, Materialise, Volvo, CyberPolice of Ukraine, Mazda, ICA Association Canada, Jaguar Land Rover, Porsche, The European Union Advisory Mission Ukraine (NGO), Syntho та багатьма іншими.

Сьогодні YedynakaDGTL є справжнім цифровим союзником для наших клієнтів і пропонує:

🚀 Розробку Go-to-market стратегій
🚀 Команду маркетингу за підпискою за ціною 1 штатного маркетолога
🚀 Гнучку міжфункціональна команда маркетологів, дизайнерів і розробників за підпискою
🚀 Розробку MVP, корпоративних веб-сайтів та посадкових сторінок

Ми розділяємо проекти на невеликі етапи, кожен з яких приносить маленькі швидкі перемоги для наших клієнтів.

Сьогодні ми працюємо з клієнтами з 9 країн, та маємо досвід просування на 198 ринках світу.

Приєднуйтесь до Yedynka та зростайте разом із нами!

Many startups try to launch a product before validating the market.But real traction starts earlier.In this case, we wor...
06/03/2026

Many startups try to launch a product before validating the market.
But real traction starts earlier.

In this case, we worked with a Norwegian PetTech startup Furry Fitness entering the UK market to validate the idea before building the product.

Instead of relying on assumptions, we focused on real customer insights.

What we did:
• customer-centric research
• audience segmentation and personas
• competitor and market analysis
• “fake door” hypothesis testing
• real-time market validation

The result:
✔ 278,638 pet parents reached during testing
✔ 70% drop in customer acquisition cost
✔ CPI below PetTech benchmarks
✔ 1000+ app downloads
✔ grant secured from Innovation Norway

But the most important outcome was clarity:
- who the real customers are
- what they value
- are they ready to pay
- which channels actually work

This allowed the startup to move forward with a validated go-to-market strategy instead of guesswork.

👉 Swipe through the carousel to see the full case

If you're building a product and want to validate the market and calculate business metrics before launching - let’s talk 🙌

Remembrance is not a violation.The IOC disqualified Ukrainian skeleton athlete Vladyslav Heraskevych for wearing a helme...
12/02/2026

Remembrance is not a violation.

The IOC disqualified Ukrainian skeleton athlete Vladyslav Heraskevych for wearing a helmet depicting portraits of Ukrainian athletes killed since Russia’s invasion.

We believe remembrance is not politics.
Remembrance is humanity.

Sport stands for dignity, respect, and fair play.
Honoring those who lost their lives is not a violation of Olympic values - it is a reminder of them.

At Yedynka, we work across Europe.
We believe in freedom, responsibility, and the right to remember.

Because memory is not a statement of aggression.
It is a statement of identity.

We stand with Ukrainian athletes.
We stand for dignity.

🇺🇦

Памʼять - це не порушення.

МОК дискваліфікував українського скелетоніста Владислава Гераскевича за шолом із портретами українських спортсменів, загиблих після повномасштабного вторгнення Росії.

Ми вважаємо: памʼять - це не політика.
Памʼять - це людяність.

Спорт має стояти за гідність, повагу та чесну гру.
Вшанування тих, хто втратив життя, - це не порушення олімпійських цінностей.
Це їх нагадування.

У YedynkaDGTL ми працюємо з європейськими ринками.
Ми віримо у свободу, відповідальність і право памʼятати.

Бо памʼять - це не прояв агресії.
Це прояв ідентичності.

Ми підтримуємо українських спортсменів.
Ми підтримуємо гідність.

How to build a system that helps me make profitable marketing decisions?That’s the question we explored together with An...
23/01/2026

How to build a system that helps me make profitable marketing decisions?

That’s the question we explored together with Andrew Pivnenko - from two different angles, but with one shared goal: turn growth activity into profit, not just performance.

From our side as a GTM strategist, we work with:
ICP → messaging → channels → tools → funnels → sales enablement.

From Andrew’s side as a CFO with huge background, Founder and CEO at Finbase, the focus is:
unit economics → margins → payback → financial sustainability.

And this is where many teams get stuck.

What looks effective in marketing
is not always profitable in finance.

High-performing channels don’t always bring the best customers.

Strong lead volume doesn’t always improve unit economics.

Together with Andrew we shared metrics we use to:
- evaluate marketing decisions through a financial lens
- align GTM teams around the same numbers
- build a predictable and profitable funnel
👇

Swipe through the carousel to see the metrics worth to focus on during this year.

27/12/2025

May the light of clarity be your guiding star in 2026 🌟
Wishing you a bright Christmas and a year filled with clear, thoughtful decisions.

P.S. On our postcard, you’ll see an ancient Ukrainian way of depicting the Christmas star.
Today, Ukrainian homes are still under attack, yet people across Ukraine continue to live with hope in their hearts and a strong belief in the victory of light in the future.

⭐ We decided long ago that our greatest reward is our clients’ feedback and success.14 years ago, Volvo Car Ukraine, our...
16/12/2025

⭐ We decided long ago that our greatest reward is our clients’ feedback and success.
14 years ago, Volvo Car Ukraine, our very first client, joined us - and they’re still with us today! 🏆

And so are many others, including enterprises, NGOs, and startups, across different countries, industries, and projects.

We support our clients with market validation, go-to-market strategy development, marketing support, PPC advertising, and landing page development.

👉 Swipe through to see just a few of the voices that inspire us to keep pushing boundaries.

Want to read more?
📍 Check out our Clutch page to see reviews from clients across the globe: https://lnkd.in/e7Nwat32

💡 Why 1 in 5 startups fail - and what you can do differentlyOver the years, we’ve seen brilliant founders build great pr...
20/11/2025

💡 Why 1 in 5 startups fail - and what you can do differently

Over the years, we’ve seen brilliant founders build great products.
Only to watch them struggle to get traction.

It’s rarely because of the idea or the product.
It’s mostly because of a weak go-to-market.

🔹 No clear strategy
🔹 Marketing built on intuition
🔹 No clarity on what to do first

At YedynkaDGTL, we’ve spent 15 years helping startups and SMBs turn that chaos into clarity.
We believe that growth shouldn’t depend on luck - it should be designed.

Here’s how we help founders fix their go-to-market foundations:
✅ Go-To-Market Strategy Development - from positioning to predictable revenue engines
✅ Marketing Team Subscription - a full marketing team for the cost of one hire
✅ Mentoring - to upskill founders & in-house teams

☑️ GTM AI Suite - our tech to digitize and scale go-to-market efforts

Because the truth is:
Very often You don’t need more marketing to fix the things.
But You always need the right go-to-market system to build a foundation.

👉 Ready to stop guessing and start growing?
Book a consulting or mentoring session → https://calendar.app.google/yBMtXCQNwJiAunHSA

🚀 How to Build a Marketing & Lead Generation System with Your Own TeamMost teams underestimate how much they can achieve...
18/11/2025

🚀 How to Build a Marketing & Lead Generation System with Your Own Team

Most teams underestimate how much they can achieve with the resources they already have.

And we are glad to share a case of one of our ongoing clients.

When Covizmo, a Danish company, launched their SaaS product Azenzus Vision, they invited Yedynka to build a smart Go-to-Market system.

Our collaboration evolved through several formats:
🔹Deep discovery sessions & persona development
🔹GTM design sprints & channel experiments
🔹Full-funnel campaign ex*****on
🔹Hands-on mentoring and marketing team enablement

The results:
✅ CPC ↓ 95%
✅ Ad engagement ↑ 6×
✅ CAC ↓ 3×
✅ Internal team now runs campaigns independently

Lesson: You don’t need a big marketing department - you need the right GTM system.

📘 Read the full Covizmo Case Study
📞 Ready to build your own? Book a call with our team: https://calendar.app.google/yBMtXCQNwJiAunHSA

We’re always excited to support startup founders - from go-to-market advice to hands-on mentorship. 🚀Our CEO, Olesia Yed...
29/10/2025

We’re always excited to support startup founders - from go-to-market advice to hands-on mentorship. 🚀

Our CEO, Olesia Yedynak-Khoma, was a lead business mentor in the last batch of the Challenger Accelerator.

In this video, she shares why it’s both fascinating and challenging for an entrepreneur to mentor other founders. 💡

If you’re building your own startup, don’t miss your chance!

📍Apply for the new Challenger Accelerator program by November 20.

Сьогодні і щодня ми кажемо — Дякуємо!Ми дякуємо всім Захисникам та Захисницям України!Завдяки вашій мужності, відданості...
01/10/2025

Сьогодні і щодня ми кажемо — Дякуємо!

Ми дякуємо всім Захисникам та Захисницям України!

Завдяки вашій мужності, відданості та гідності ми можемо зустрічати кожен день вдома на своїй рідній землі.

📌 Setting benchmarks is at the heart of how we test hypotheses and run ad campaigns at YedynkaDGTL.To make the right dec...
25/09/2025

📌 Setting benchmarks is at the heart of how we test hypotheses and run ad campaigns at YedynkaDGTL.

To make the right decisions, you need data as your foundation.

We use benchmarks as guideposts:
➡️ Are we moving in the right direction?
➡️ Or is it time to pivot?

That’s exactly why we built the Benchmark Calculator - to help businesses make decisions based on data, not gut feeling.

With it, you can measure your benchmarks:
🔹 Across platforms
🔹 Across countries
🔹 Across industries

And now, we’re sharing it with you. 🚀
👉 Try the calculator here: https://yedynka.com/benchmark-calculator

Many brands rush into new markets without doing proper research. They launch campaigns, spend a lot of money, and end up...
16/07/2025

Many brands rush into new markets without doing proper research. They launch campaigns, spend a lot of money, and end up with disappointing results.

At Yedynka DGTL, we do things differently.

We start by gathering data, not making assumptions:
🔹 Are people even looking for this?
🔹 What are the main trends in the niche?
🔹 How do potential customers express their needs?

Scroll the carousel to find more details 👇

Everything is about building a strong foundation. When you understand the market, your messaging, creative, and targeting become much sharper.

🚀 Ready to enter new markets strategically?
Contact us: https://yedynka.com/en/

At Yedynka DGTL, we take pride in helping our clients make the world a better place. Today, we celebrate one of them—the...
27/02/2025

At Yedynka DGTL, we take pride in helping our clients make the world a better place. Today, we celebrate one of them—the Institute of Mass Information (IMI)—on its 29th anniversary 🥳

For nearly three decades, Інститут Масової Інформації (ІМІ) has been a steadfast advocate for press freedom, journalistic integrity, and media transparency in Ukraine. Their work strengthens democracy and ensures the public has access to truthful, independent reporting.

We are honored to support an organization that plays such a crucial role in shaping an informed society 💙

Address

13 Hlybochycka Street , Office . 1
Kyiv
04052

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00

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Our Story

We are an independent digital product agency with 9 years’ experience in creating complex digital and web solutions that positively influence on the environment and society.

We work with a wide range of well-known global brands and local organizations, as well as start-ups, media, and NGOs. We have built a strong multifunctional team with strong web-development, design and marketing expertise. Most of our projects involve a combination of web development, UX/UI Design, Social Media Marketing, PPC Campaigns, SEO, Traffic Generation, Idea validation through digital marketing instruments. We know how to arrange a subsequent technical and marketing support of the project.

We are based and driven by such values as honesty, mutual respect, proactivity and social responsibility. We strive to build trustful relationships with our customers. That is why 72% of our customers stay with us for many years.

We are proud that we had a chance to contribute to the success of such brands as Deutsche Welle (German state media company), Volvo, Mazda, Podrobnosti.ua, Jysk (retailer), Land Rover, Porsche, Jaguar (Auto), Silpo (Fozzy Group, retailer), Suzuki, Nova Poshta (delivery), Verde.com.ua (health), The European Union Advisory Mission (EUAM) Ukraine (NGO), etc.