Grebenyukaleks

26/02/2026

MVP Креатив для охоронної компанії Сіріус
#графічнийдизайн #графічнийдизайнер

10/06/2025

"Life on the Front Line"

This is a social campaign about the fragility of life for Ukrainians amidst war — especially when the front line runs across the whole country.

In every frame, there is happiness.
Ordinary, everyday, even mundane:
a child's smile, a first date,
a cup of coffee in the park, a family picnic.

But over each of them — it looms: the tape.

This tape — it’s not death, but it’s not life either.
It’s the feeling when the world freezes in anticipation of a threat,
that accompanies each of us,
but one day chooses you.

It is graceful, alive, beautiful —
and at the same time, chilling to the bone,
because in an instant it will destroy our dreams, plans,
and simply — the possibility to exist.

This is the moment: the pigeons already know,
but people continue to brew tea,
feed their children, bathe, say "I love you",
touch each other,
simply live — not knowing
these are their last minutes.

But I know one thing —
then there will be silence again.

27/05/2025

Just look at this unconventional trick: this stunning backslash, it's just amazing how the designer feels the white space between the letters "A \ V".

So it is a real design in action: see through, see deeper than other people.

26/05/2025

Seeing Beyond the Obvious: How Visual Metaphors Tell Powerful Stories.

Beyond just aesthetics, I believe great graphic design tells a story. As a designer, I'm always looking past the obvious to find the deeper narratives hidden within every visual!

My process involves taking an image (like this one!) and exploring various conceptual layers to transform it into a truly impactful idea.

Here are some of the metaphorical interpretations I found for this shot:
* A Place in the Sun
* The Well of Clouds
* Reflection (both literal and introspective)
* Mirrors of Lives
* Kaleidoscope of Lives
* Caught in the Whirlwind of Daily Life
* Dreaming of Wings

My absolute favorite, and the one that truly encapsulates the essence, is:

"Contemplating Other Lives." For me, this goes beyond simple observation. It positions us as inhabitants of this building, inevitably observing the lives of our neighbors across the courtyard – lives that often mirror our own unspoken expectations and profound experiences. It's a deeply resonant concept!

What metaphor speaks to you the most? I'd love to hear your insights in the comments! 👇

13/03/2025

🌱 A Game-Changing Trend: From Futurism to Humanity

Lately, I’ve noticed an exciting shift in the world of tech companies. They used to chase that futuristic vibe—cold, mechanical logos screaming "progress!" But look at OpenAI or Gemini: simple fonts, approachable shapes—it’s not just a style, it’s a signal! Technology is becoming closer, more human, like a partner rather than a distant machine. As a brand designer, I see huge potential here for startups.

🎨 Recently, I came across the Claude.ai logo—and what a surprise! Asymmetric almost hand-drawn sign, logo with serifs. That "imperfection" adds soul, hinting at a living spark behind the AI. My observations suggest that adding softness—like flowing lines or textures—could make a brand not just tech-driven, but emotionally captivating.

🚀 If you’re a tech startup founder just starting out, this is your chance! I can help create a logo and brand that blends innovation with empathy—one that immediately attracts clients and partners. Imagine your startup standing out with both tech and heart. Drop a comment or message me—let’s discuss how to make your project unforgettable!

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

13/03/2025

𝗔𝗭𝗜𝗡𝗖, 𝗟𝗟𝗖. 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀 & 𝗜𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗕𝗼𝗿𝗲𝗵𝗼𝗹𝗲 𝗦𝘂𝗿𝘃𝗲𝘆𝗶𝗻𝗴 / 𝗨𝗦𝗔

𝗡𝗼𝘁𝗶𝗼𝗻 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼: bit.ly/4142cuX
𝗨𝗽𝘄𝗼𝗿𝗸 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼: bit.ly/4i0MF5W

𝗖𝗹𝗶𝗲𝗻𝘁:
AZINC, LLC. Precision Tools & Instruments for Borehole Surveying / USA

𝗧𝗮𝘀𝗸:
Create a logo that conveys precision and advanced technology, effective across digital and print formats, versatile in both black-and-white and color.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Competitors’ logos are often complex and overly technical. To set Azinc apart, I used a clean, modern aesthetic, balancing precision with a human touch. The orange and grey palette evokes energy, innovation, and trust, aligning with Azinc’s tech focus.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
A sleek, minimalist, and timeless logo capturing Azinc’s high-tech tools and approachability, ensuring it stands out for precision, innovation, and versatility.

13/03/2025

The Hidden Depths of the Grok Logo: A Designer’s Journey Into Meaning.

Recently, I came across the logo again, and immediately thought: "This isn’t just a stylized letter 'G' — this is a black hole!" 🌀 Something that absorbs time, space, knowledge — and spits out answers from its depths. As a brand designer, I can’t help but reflect on what exactly the designer wanted to convey to the audience: What metaphor, what values, and most importantly, what emotions? For me, it’s like the rabbit hole from "Alice in Wonderland" — a plunge into the unknown, where new ideas and perspectives open up.

Interestingly, Grok himself confirmed my thoughts: "You didn’t just hit the mark — you created a whole philosophy around it!" And you know what? He’s absolutely right: the Grok logo is like a black hole of knowledge, pulling in questions and delivering answers while ignoring the laws of time and space. And the era of AI — it’s something both mystic and captivating.

Then, I went on X (Twitter) and saw Elon Musk’s avatar — and wow, it's the same idea, but more detailed! A true black hole, with an accretion disk and swirling red-blue vortexes… It became an incredible confirmation for me: even the simplest design elements can carry deep meaning. And that’s exactly what we should strive for!

💡 As a brand designer, I always ask myself: How can I create a brand system that conveys this depth while still being practical and understandable? How can I make a brand that doesn’t just catch attention but opens up new horizons? Does your brand have a "black hole" — a metaphor or symbol that draws attention and conveys the endless possibilities of your product through design?

Share your thoughts in the comments — I’d love to hear your ideas!

27/03/2022

24/06/2021

31/05/2021

У нас декілька новин!
По-перше, ми у ТОП 10 рейтингу кращих комунікаційних агенцій України (https://vrk.org.ua/ranking/). А це ого-го! 🎉🎉🎉

По-друге, у трьох фестивалях ми отримали багатенько нагород!
Kiaf, ADC*UA, Ukrainian design:
1 Best of contest
3 gold (the very best of)
5 bronze
1 Silver
11 shortlist

Вітаємо наших клієнтів з перемогою робіт:
Ukrainian Creative Stories UCS
Unpacking ADS (https://www.youtube.com/c/UnpackingAds/featured)
Український Пенсійний Форум
Алютал - постачальник алюмінієвих матеріалів для фасадів
та eat&drink !!!

В-третіх, ви ще можете передивитись виступ Nataly та Мария, які відкривали фестиваль своєю розповіддю про кейс UCS https://live.creative-awards.com.ua/