15/05/2026
Freidora.
As the name suggests, this place is all about fried delights. The main heroes of the menu are churros and French fries.
The brief was to create an identity that feels unexpected for a seemingly straightforward junk food concept. We approached the project by blending the visual language of classic European bistros with the playful boldness of 1980s fast-food culture.
A deep burgundy palette — rich and almost luxurious in tone — is paired with gold and ochre accents, creating a frame that elevates the product and gives the brand a distinctive, slightly theatrical presence.
At the heart of the space is a custom tile fresco featuring Freidora — the fictional goddess of frying. On her left grows a churro tree, where children play around a fountain of flowing chocolate. On the right, a mirrored scene celebrates French fries, accompanied by a fountain of mayonnaise. The composition playfully mythologizes the joy of fried food.
Additional interior elements include panels and glass lettering executed in the églomisé technique, introducing a layer of craft and refinement that contrasts with the playful nature of the menu.
The restaurant is intentionally filled with small brand gestures — witty phrases, visual details, and unexpected touches — creating a dense, characterful environment designed to make every visit to Freidora memorable.
Art-director: Andrii Barmalii
Senior Designer: Natali Kulikovska
Designer: Anastasia Sobol, Diana Valiakhmetova
Illustrator: Irina Zelenko
Eglomise master: Ira Senatos
Photographer: Freidora team
2023
