MFrketinghf

25/10/2021

In fact, marketing is a much deeper and wider concept than just promotion, advertising and sale. In the widest sense, marketing is a generalizing concept that, among other things, determines the place of the enterprise on the market in relation to competitors, its competitive advantages, as well as the choice of promising market segments, which it plans to serve.

Marketing, besides what allows you to determine the promising market segments (and a conscious refusal to the market segments with which we are not going to cooperate), also includes the relationship with customers - participants in those market segments that we selected for themselves.

Such communication, as a rule, should occur in the form of a dialogue, not a monologue. In other words, marketing implies the "ability to listen to the opinion of the client" or the market research.

22/10/2021

Network marketing (or multilevel marketing; MLM) is a concept of selling goods and services based on the creation of a network of independent distributors (sales agents), each of which, in addition to selling products, also has the right to attract partners with similar rights. . In this case, the income of each network member consists of commissions for the sale of products and additional rewards (bonuses), depending on the volume of sales made by the sales agents involved

20/10/2021

Target marketing (segmentation strategy for marketing) requires three main visits: segmentation to the market, selection of target segments to the market, and product positioning to the market.

Positioning a product - the price of securing a competitive product on the market and developing a detailed marketing complex.

15/10/2021