Kotler Marketing Agency

Kotler Marketing Agency Kotler Digital Marketing Agency is a close-knit team helping our clients grow and scale their Shopify projects, businesses and stores.

🔥 PRO TIP: Don't use copy that is wordy or hard to grasp. People's attention spans are SHORT, and your copy has to be sc...
23/04/2022

🔥 PRO TIP:

Don't use copy that is wordy or hard to grasp. People's attention spans are SHORT, and your copy has to be scroll-stoping to elicit a good response.

PRO COPYWRITING TIP:When you’re refining ad copy, remember to focus on clear, simple and to-the-point copy that covers t...
22/04/2022

PRO COPYWRITING TIP:

When you’re refining ad copy, remember to focus on clear, simple and to-the-point copy that covers the product, who it’s for, and the promotion or value add (i.e. percentage off, discount, free shipping or Afterpay).

Remember, people are scrolling FAST and you literally have a split second to capture their attention. If you’re not clear and to the point, they’re not going to click your ad.

How CR & AOV effects FB Ads ROAS?Wondering if your website metrics will allow you to hit your Facebook ads ROAS goals? A...
21/04/2022

How CR & AOV effects FB Ads ROAS?

Wondering if your website metrics will allow you to hit your Facebook ads ROAS goals?

Are your goals realistic with how well your store performs?

Are your goals realistic with how well your store performs?
Remember: With Facebook ads, the return is heavily dependent on two things: the website conversion rate (CR) and the average order value (AOV).
Check out our chart to see why the CR and AOV for your business directly affect how high or low your ROAS will be. This will give you insight into what you may need to improve site-side in order to finally achieve those lofty ROAS numbers.

🔥 PRO TIP:If we sound like a broken record, it's because we intend to! This tip is imperative to grasp in order for onli...
20/04/2022

🔥 PRO TIP:

If we sound like a broken record, it's because we intend to! This tip is imperative to grasp in order for online businesses to find true success with Facebook ads.

Don’t expect your Facebook Ads to be profitable if your website foundation is weak. You MUST optimize your website conversion rate, average order value and lifetime value of a customer in order to find success with Facebook advertising!

Did you know? 👀Turning an ad on and off repeatedly ultimately can cause an ad's performance to decline quite a bit. In f...
20/04/2022

Did you know? 👀
Turning an ad on and off repeatedly ultimately can cause an ad's performance to decline quite a bit. In fact, anytime you turn off an ad, it resets the algorithm when you turn it back on and previous ad performance often isn't ever quite the same 😣

If ever possible, you'll want to ❌AVOID❌ turning off your ads.
Make sure you have a backup credit card on file for your ad account, so that your ads aren't turned off for lack of payment, and make sure that you're up to speed on ad policy in order to avoid a full account shut down.

Do you feel like you've done EVERYTHING in Facebook Ads Manager but still can't get a high enough ROAS?Let us be very st...
20/04/2022

Do you feel like you've done EVERYTHING in Facebook Ads Manager but still can't get a high enough ROAS?

Let us be very straight forward for a moment:
As a business owner, trying to avoid marketing issues is only going to get you frustrated and not getting the REAL revenue growth you are looking for.
We understand that Facebook/Instagram advertising can be overwhelming. You have to spend money to make money. This platform is very crowded and very competitive.
BUT... there's no getting away from this reality: it's still the biggest social networks and it's not going to change anytime soon. This is an advertising platform that you don't want to give up.
Do you know all these problems with Facebook ads? Well, they happen on ALL other social advertising platforms. There is literally no escape from it.

But you actually have a lot more control than you think...
You see, you have to understand that this is not Facebook. This happens on Google, Pinterest, TikTok, and every other advertising platform on the web.

But, to tell the truth, this is not even the main point of the question.

What happens on Facebook's advertising platform is only part of the puzzle and is simply meant to reinforce what's happening OUTSIDE of Facebook. For your ads to work, you first need to make sure you have a good foundation for your business and are doing your best to make a sale. In other words, is your website or managers causing a problem or is Facebook preventing you from making good profits?

Take a second to think about this: is your website good at making sales? How’s your conversion rate? What about your average order value?

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