26/08/2026
🎯 BroadHub is an integrator that gives operators access to thousands of games from leading providers through a single API. Our task was to create a brand system that visually conveys the very principle behind the platform: a single hub that brings together a multitude of different areas into a unified system.
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ㅤThe logo is built around a single object from which asymmetrical rays radiate out as symbols of individual products, providers, and integrations. They vary in shape, which helps create a more dynamic and recognizable silhouette, while also emphasizing the brand’s core idea: diversity united by a shared ecosystem 🎲
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📍The geometric edges and shape of the logo add a sense of structure and technological sophistication, referencing the digital environment and the complex infrastructure behind the product. At the same time, the identity remains flexible enough to scale across the company’s entire product line.
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We paid special attention to color. The deep red hue was inspired by the aesthetics of Broadway – bright, dynamic, and energetic. It helped us move away from the typical “cold” tech solutions in the iGaming industry and make the brand more distinctive and emotional, without losing the sense of technological sophistication.
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As a result, we created a system where the brand functions as a visual metaphor for the product itself: one key to the entire world of iGaming 🗝
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