Tania Zadorozhna Design

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Tania Zadorozhna Design

UI/UX Designer | Web Designer — useful • creative • fabulous I liked the color combination and the inspiration which Tania used for my project.

The tools I use:
✔ Figma (mostly)
✔ Adobe Photoshop
✔ Adobe Illustrator
✔ Notion
✔ Toggl Track

Here’s what my clients say about our cooperation:
💬 “Tania took into account my wishes and offered a lot of ideas on how to improve the design. I liked the outcome and the collaboration itself” – Julia R., career consultant.

💬 “I worked with Tania for about 6 months during her internship at Luxo

ft Ukraine. To be honest, Tania shows a good level of work. She has an analytical mindset and a good rate of self-learning. These qualities allow her to bring a good result” – Evgenyy O., product designer, Luxoft Ukraine.

💬 “It was a pleasure to work with Tania. We are developing, and therefore I am sure that we will successfully solve new tasks together ” – Sergei I., the owner of the building materials company. I am passionate about design. I treat each project as if it’s my own, always focus on high-quality results and meet deadlines. I am always in touch, respond quickly, and keep clients informed of the current stage of design work.
_____________

Please contact me today and let’s make your brand stand out among competitors! I’m overflowing with inspiration to bring our design ideas to life. I’m looking forward to our cooperation.

16/02/2025

Banners Design by me for Dance Fitness Studio Fit Kit
Sizes: 2m height, 2,5m Width (2 banners of these sizes)
One is a continuation of the other in design, and all the necessary information is also displayed on each one separately.

I also upgraded the logo. Later I will post how it was😉.

Thank you for cooperation and feedbacks 🙏🏼

🇺🇦🇺🇦🇺🇦
Дизайн банерів для танцювальної фітнес-студії FitKit
Розміри: 2м висота, 2,5м ширина (2 банера таких розмірів)
Один по дизайну є продовженням іншого, а також читається уся необхідну інформація і на кожному окремо.

Також я апгрейдила логотип. Пізніше опублікую як це було😉

Дякую за співпрацю та відгуки 🙏🏼

27/10/2024

Flyer for team, who weave camouflage nets for the Ukrainian Armed Forces.

Флаер для команди Невтомні Павучки , які плетуть маскувальні сітки для ЗСУ.

19/09/2024

“Когнітивні психологи визначають звички як «автоматичну поведінку, спричинену ситуативними сигналами»: те, що ми робимо майже без усвідомлення. Продукти та послуги, якими ми звикли користуватися, змінюють нашу повсякденну поведінку саме так, як це було задумано їхніми дизайнерами. Наші дії були спроектовані.”

@ «Hooked», Nir Eyal

#цитата

06/09/2024

My design philosophy and approaches in work.

I am a proactive and hardworking UI/UX designer with over 4 years of experience. I like UI/UX design because of the combination of creative and analytical approaches. I am just like that: both a creative and analytical person. I am constantly trying to structure and arrange everything on the shelves. I keep my finger on the pulse of trends in web design and graphic design, which I am constantly drawn to implement in my work.

Despite this, functionality in design is more important than external beauty. The wow effect of a book cover is definitely essential, but it won’t make sense if the content of the book isn’t interesting. Thoughtfulness of the interface architecture and quality UX design ⎻ is crucial!

The form is the result of functionality, so first of all the interface should be easy to use. Here is another metaphor for this (one of my favorites):
There are such super pumped-up men who are super handsome, but they would get tired to climb a mountain somewhere, for example, or to play basketball for a long time and to be able to withstand such a large mass of muscles. And the meaning then in that sports form, if it interferes with an active life?
So it happens with sites: when they are stuffed with various visual bells and whistles but do not perform the function for which the site was created - then why is it all, if not to be convenient for the user? Again, users and target audiences are different, and the goals of sites or products are different. It’s cool when everything is there: both visuals and a well-thought-out user experience. My priority is the second.

Sports people with big muscles, don’t be offended. The main thing is that everyone is happy🤗 I know just the ones I described above. I am not talking about all athletes up there.

Comparisons of everyday things with the world of design constantly come to my mind. And the priority of my choice in everything is as follows: first of all - functionality and meanings, then - beauty and visuals.
Everything is important!

Your designress,
Tania Zadorozhna

28/02/2024

Difference between UI, UX, and Web — my vision. 🇺🇦 below👇
UI - User Interface
UX - User Experience
Web - all products that exist in browsers

Web includes both UI and UX.
But UI covers all types of interfaces: desktop applications, mobile applications, browser interfaces as well (websites, web applications…), watch screen interfaces, touchscreen interfaces in the cars, etc.
Speaking about UX, this concept can be applied to any product with user interaction. Qualitatively thinking through this interaction is the UX designer's task. In web designing, there are UX tasks as well.

All these concepts are intertwined and can depend on each other.

🇺🇦
Різниця між UI, UX та Web. Моє бачення.
UI - користувацький інтерфейс
UX - користувацький досвід
Веб - всі продукти, які існують у браузерах

Web включає в себе і UI, і UX.
Але UI охоплює всі типи інтерфейсів: десктопні додатки, мобільні додатки, інтерфейси браузерів (веб-сайти, веб-додатки...), інтерфейси екранів годинників, інтерфейси сенсорних екранів в автомобілях тощо.
Говорячи про UX, це поняття можна застосувати до будь-якого продукту, що має взаємодію з користувачем. Якісно продумати цю взаємодію - завдання UX-дизайнера. У веб-дизайні теж є UX-завдання.

Всі ці поняття переплітаються і можуть залежати одне від одного.

09/08/2023

📅 December 2021 • E-commerce Website Design for Metal Rolling and Building Materials Company

‍💼 Client
GUDVIL is a company which successfully sold and produces construction materials since 2004 in Kyiv and Ukraine. They specialize in the production and sale of rolled metal products.

💎 Task
The client requested to design the main page of the e-commerce website that followed the corporate identity. I was provided with a brand book. It was especially important for the client to use just such a dark blue range in the design.

🎨 Solution
Here I applied a combination and intersection of a thinner line and a thicker line, as is the case in construction drawings. The contrast of the branded navy blue with these lines works perfectly. The edges of the lines and buttons are sharp and without rounding, as the project is about construction. Also, for better readability of the text, I used a blue overlay on the photos, which can be seen in all the photos on the page. The header of the site shows a lot of data. This was done to simplify the usability on the online store site and more frequent appearances in Google Ads.

✔️️ Result
My client received a stylish and convenient working design of the online store in a uniform corporate style and with well-thought-out interface elements for a more frequent appearance of the site through Google search.

The job was made in co-authorship with the developer Kostyantyn.

29/06/2023

📅 September 2021
Mobile App Design concept for Medical Laboratory • iOS & Android

💼 Client
YourLab is a medical laboratory that performs blood tests and other components of the human body
💎 Task
To design a mobile app to be shown the results of tests and appointments for future future genetic material sampling
🎨 Solution
Here I applied a rounded style similar to the shape of the molecules, and I also drew abstract illustrations in which you can discern a laboratory theme. The main color palette is white and blue, as blue is associated with health and medicine, and white visualizes simplicity and convenience. Wherever appropriate, I used the "Your" logo element to make the brand more memorable.
✔️️ Result
As a result, my client received a user-friendly mobile app design. A user can download the file with the result of the test he has taken, and also see at what stage the other tests are ready. He can also make an appointment for a new test, and the app will show him what preparation is needed for that particular test.

If you like designs in this style or have a project in a similar area - contact me today and let's discuss it. I’m looking forward to offering you my UI/UX and graphic solutions to attract customers to your business.

Your designress,

29/06/2023

📅 October 2021
Form Page Design for Probiotics Company in Figma

💼 Client
The company that manufactures and distributes Probiotic Bacteria since 2011. The company researches and creates useful probiotics for use in sports nutrition, natural cosmetics, and organic food production.

💎 Task
The client requested to design a form page design on the website that followed the main page design style. The task was to create sign up and log in page. Access to this website is by registration only. The registration page is the first page for the user. The product presentation is by video by clicking on the button on the right side.

🎨 Solution
Here I applied the highlighting of the cursor in the primary color, for the user to understand the current stage of filling out the form he is. The phone input is designed as a dropdown on the left side for easy country selection and automatic filling of the country code.

✔️️ Result
As a result, my client received a user-friendly form pages design that will help users sign up and log in to website easy and with pleasure.

If you like designs in this style or have a project in a similar area - contact me today and let's discuss it. I’m looking forward to offering you my UI/UX and graphic solutions to attract customers to your business.

Your designress,

28/06/2023

📅 March 2022
Ukrainian coat of arms. Graphic metaphors are embedded in its design. My small infographic of the origin of this Ukrainian symbol.
This is my first poster on the topic of Ukraine since the beginning of the full-scale russian invasion of Ukraine.

And in particular, today Ukraine 🇺🇦 celebrates Constitution Day. I congratulate all Ukrainians and I wish Ukraine that this document is valid properly throughout the territory within the internationally recognized borders of Ukraine. That is, it means the fastest possible victory and LIBERTY in all corners of our country.

Glory to Ukraine!

🇺🇦 Український герб. Графічні метафори, закладені у його дизайн. Моя невеличка інфографіка походження цього українського символа.
Це мій перший постер на тему України після початку повномасштабного вторгнення росії в Україну.

А сьогодні зокрема, в Україні відзначається День Конституції. Вітаю всіх українців, та бажаю Україні щоб цей документ діяв належним чином по всій території у міжнародно визнаних кордонах України. Тобто, це означає, якнайскорішої перемоги та ВОЛІ у всіх куточках нашої держави.

Слава Україні!

28/06/2023

📅 October 2021
Adaptive web banner for Redford English school
The banner advertises the open day on the school's main website. Clicking the button on the banner takes the user to the landing page based on my design. Take a look at the previous post

Адаптивний веб-банер для школи англійської мови Redford
Банер рекламує день відчинених (чи відкритих🤔) дверей на головному сайті школи. Натиснувши кнопку на банері, користувач потрапляє на цільову сторінку (лендінг-пейдж) мого дизайну, про який розповіла у попередньому дописі

Your designress,
Ваша дизайнерка,

28/06/2023

📅 October 2021
Open Day Landing Page for English School in Figma

💼 Client
Redford English School is a network of English schools in Ukraine with different teaching formats: offline, online, individual, group, and corporate training. There are more than 50 professional teachers including native speakers and more than 2,500 students. The corporate training programs are used by the leading companies in Ukraine.

💎 Task
The client requested to design a landing page that would give information about the date of the open day, location, and numerous favorable offers for visitors of this event. The date and the location of the event should be edited. The client asked to follow the corporate identity of the company in a landing page design as well.

🎨 Solution
Here I applied a minimalistic style. I used brand identity graphic elements only to underline the main things, like phone numbers, titles, favorable offers, etc. I also used the interrupted frame element here to draw attention to what's in it and the outline text.

✔️️ Result
As a result, my client received a user-friendly landing page that encourages users to click on a button and receive an invitation to an open day. The landing page shows 7,62% of conversion among Kyiv users. The client was satisfied and we continue to cooperate on other design tasks and projects.
Link to the website — https://kiev.redford.ua/

If you like designs in this style or have a project in a similar area - contact me today and let's discuss it. I’m looking forward to offering you my UI/UX and graphic solutions to attract customers to your business.

Your designress,

17/07/2019

2019 July
Here is a graduate of UI/UX design courses😁
Finally I've realized what is really mine! I did my homeworks not because I had to, but because it was interesting. The teacher Евгений Окатый talked not only about design, but also about time management, which turned out to be useful for me👍 He told me where to read, and how and what to improve)
I wish our entire group to achieve their goals and become in-demand designers. It was a pleasure to study in such a creative company. We will meet again, something tells me😉
I highly recommend the school! Компьютерная школа Hillel

Перед Вами выпускник курсов UI/UX дизайна😁
Наконец я изучала то, что действительно мое!!! Делала домашки не потому что надо, а потому что интересно. Преподаватель Евгений Окатый рассказывал не только о дизайне, но и о тайм-менеджменте, что мне ну капец как полезно оказалось👍 Рассказал где что читать, и как и в чем совершенстоваться)
Желаю всей нашей группе достигнуть своих целей и стать востребованными дизайнерами. В такой творческой компании было очень приятно учиться. Еще будем встречаться, что-то мне подсказывает😉

Школу очень рекомендую! @ Компьютерная школа Hillel

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https://www.behance.net/zadorozhta4b30

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