21/04/2022
How many mobile users are there in the world?
The first number in this statistic will help you understand the importance of mobile marketing.
As of January 2021, there were 5.22 billion unique mobile phone users worldwide (DataReportal, 2021). This is 66.6% of the total world population.
Compared to January 2020, this figure increased by 1.8% compared to the same period last year. This year, the number of mobile phone users in the world increased by 93 million.
Smartphones are the most popular type of mobile device, with 96.6% of all Internet users owning a smartphone. By comparison, only 9% use non-smartphone mobile phones and 34.3% are tablet users.
Regardless of the type of business, you will definitely want to make mobile advertising part of your marketing plan.