25/10/2021
In 1902, the first marketing courses were taught at US universities: Edward Jones - University of Michigan, Simon Litman - University of California at Berkeley, George M. Fisk (English George M. Fisk) - University of Illinois [9].
In 1926, the National Marketing and Advertising Association was established in the United States. On its basis, the American Marketing Society was formed, and in 1973 this organization was renamed the American Marketing Association - AMA. Later, similar associations and organizations appeared in Western Europe, Canada, Australia and Japan.
Subsequently, marketing began to develop within the framework of management as a synthesis of economic theory and economics of individual sectors of the economy, gradually becoming its new philosophy. In the 1940s-1950s, marketing merged with management theory, forming a new - market-oriented management theory (the so-called marketing management). Along with sales, economists included detailed market analysis, and then, in the 1960s and 1970s, added CRM programs and market segmentation. Later, methods of customer lending, after-sales service, etc. were developed.
The new stage of marketing is announced as strategic management based on a marketing approach, in which some of its functions are transferred to the strategic level [10].
In the USSR, in the mid-1970s, the Marketing Section was formed at the USSR Chamber of Commerce and Industry. The All-Union Association was formed in 1990 and was renamed after the collapse of the USSR into the All-Russian Marketing Association [11].
