09/02/2026
Marketers use terms such as “lovemark” and “love brand.” These terms describe brands that attract people on a strong emotional level. This emotional level of attraction marketers label as love.
But is it really appropriate to use the word "love" in relation to brands?
Or is “brand love” simply loyalty to products or services that people enjoy using?
Every brand aims to be “loved,” not only well-known brands.
The real difference between brands lies in the amount of resources a company invests in branding and in marketers’ ability to create impressions and emotional appeal.
In my humble opinion, pleasure, loyalty, and even devotion can exist between people and brands, but not love.
Using the word "love" in a commercial context is merely a way to manipulate emotions and perception in order to sell more and generate profit.
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Happy upcoming Valentine's Day!
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