Steep Digi Marketing

21/02/2020

Cost-effective digital marketing

Digital advertising is cost-effective, especially when you compare it with traditional advertising, which is much more expensive. For small businesses, the cost is understandably a big deal. They need to be very careful on how and what they spend their budget on since their resources are limited.

If you are an owner of a small company and you decide to go with traditional advertising such as print ads, billboards, a TV commercial etc., then you better be ready to spend.

Hiring a graphic designer is a given if you want ads that look like they are professionally designed. Aside from the expense of hiring a designer, there are also charges for getting the ad featured in a magazine or newspaper.

Now you might want to go the extra mile and have ads on TV or on the radio. That is great and opens up opportunities, but you also have to understand that costs will skyrocket (and usually not for much ROI, but we’ll get into that later).

You have no such issues if you choose to go digital. It is much more affordable, and there are even instances when it can be completely free of any cost. Posting on some social media platforms does not cost you anything. You get the unmatched reach of social media while saving money that you can use for other things.

Even when you do invest in digital advertising with Google Ads or Facebook Ads etc. the cost per 1,000 impressions or cost per click is infinitely less expensive than paying for a billboard or print ad (which may not reach as many people anyway!).

17/02/2020

What to Do to Improve Website Speed

1. Measure Load Times
In order to measure load times, you need a good tool. The choice here is quite rich. Pingdom Page Load Time tool and Google Analytics Site Speed reports give a good idea of your site's general performance.

These tests could take some time for a large site but since they give you detailed data about which parts are slow, just be patient. Good tools report not only the average site speed but elements, such as first byte, user time, time to fully load, percentage of images, HTML, JavaScript files, etc., which is useful later when you start fixing the problematic areas.

2. Move to a Faster Server
One of the obvious reasons a site is slow is that the server you are hosting it on is slow. The reasons here could be numerous – from a web hosting provider that lacks the capacity to offer fast servers, to the type of your hosting account.

The easier solution here is to upgrade your account. For instance, if you have a large site with many pages and frequent database reads/writes and you are still using a shared account, then no provider to Earth can offer the speed you need. In this case, if you are happy with the provider per se, your solution is to upgrade from a shared account to VPS (Virtual Private Server) or even to a dedicated server. The costs for VPS or a dedicated server a month are much higher than what you are paying for your shared account but if your site is making you money (or at least has the potential to), the problem with website speed is literally killing your business.

3. Optimize Your Site's Code and Images
Your server might be fast but if your site itself is slow, you will still experience speed issues. If your code and images are not optimized for fast loading, you won't see speed improvements till you fix them. This task could take a very, very long time, especially if your code and images are bloated but you've got to do it.

For images, you can use compression and/or smaller sizes. This will speed loading big time. For HTML, CSS, JavaScript, PHP and other Web languages, there are tons of tricks (and tools) on how to optimize your code.

11/02/2020

✔ 5. Get found by people who need your products and services

Using advanced search marketing techniques and optimizing keywords targeted to your desired audience will ensure your content is found by web users who are actively searching for the information you are providing. Sharing your posts on social media and utilizing relevant hashtags is another effective tactic to drive traffic to your content.

Convert Qualified leads to customers
With inbound marketing, your offers and landing pages are tailored to people at all stages of the buying process – which means that you can spend your valuable sales time talking to people who are at the bottom of the funnel (i.e ready to buy). and automate communication with people who are earlier in the sales cycle.

► For more ideas and information regarding improvements to your Email Marketing Campaign, contact us in comments or in a personal message.

https://www.facebook.com/SteepDigiMarketing/

05/02/2020

✔ 4 Join industry directories.

Consumers don't spend much time paging through phone books these days, but they do still search online directories.

Check for listings in your industry. In my world of marketing and media, for example, Agency Match connects brands with vetted specialized agencies. The platform contains editorialized profiles and is capped at 1,000 agencies. Others, like Clutch, focus on quantity in order to give users a wider range of choices.

Although you might assume being in more directories is better, realize that every relationship is an investment. Find a few that seem likely to deliver leads, and after a few months, compare their performance. Look, too, for value-added opportunities, such as publishing rights on the directory's blog.

03/02/2020

02/02/2020

✔ 3 Give your email outreach a Boost

Do you send out a monthly newsletter to your leads and customers? Take a quick look at your latest ones: Did you create them out of habit, or with great intention?

Leads can point when your email marketing content is half-baked. Successful outreach demands not just a strong list, but an engaging copy.

If you don't have a lead list yet, create it by using data sources like industry directories and Social Medias (LinkedIn, Facebook, Instagram). By yourself or with the help marketers, try to grow your list by 100 qualified leads per week.

After building out your lead list, develop an email flow campaign. It is a sequence of 3-8 emails, each with its own objective within the greater campaign. If you aren't a good writer, hire a copywriter. Test multiple concepts and ideas for each message in order to choose one that works. The more you test and adjust, the better your results will be.

► For more ideas and information regarding improvements to your email Marketing Campaign, contact us in comments or in a personal message.

30/01/2020

✔ 2. Explore and work with reviews

If potential customers trying to find your company on Google, they will definitely see the reviews about your business. Will it be a flood of positive feedbacks or a mix of negative and positive reviews? Or no reviews whatsoever?

Statistically, 9 from 10 consumers read online reviews, and almost as many trust those reviews. People trust them as much as a friend's recommendation. Don't be afraid to ask satisfied customers to leave a testimonial for you. Send some small thank-you gifts to those clients who do.

Don't let your service or product quality slip, either. If you're selling something valuable and building loyal relationships as you should, clients will naturally spread the word about you in the internet.

It is very important, especially if you're in a B2B space. Try to reach out to relevant connectors. Find matchmakers in your industry. Be sure you invest in such people as you would a top prospect. Positive interactions and loyalty foster opportunities that often result in new clients.

_ _ _ _ _ _ _ _ _ _ _ _ _ _

To get more information about the reviews and how to work with negative feedback (if it appears), please contact us:

✉ Write a message or a comment in the group
E-mail: [email protected]

29/01/2020

►►► 5 Ways to BOOST Your Lead Generation strategy in 2020 📈

Some things about business will never change: New customers will continue to be the engine of business, and leads will keep that engine running.

The New year will bring new opportunities and the next 5 posts will be dedicated to five simple steps in Digital Marketing to increase your lead volume and quality:

✔ 1. Be the Owner of your keywords.

Where do you usually start looking for a service? Most people start with Google or another search engine. Owning your keywords is Number One on our list. In 2020 it is the best way to bring even more traffic to your site.

So, how to improve your keywords volume and quality? Start with detailed keyword research. Create a client profile, and list all of the potential words that that person might use to find you. Make a test against search trends to create a targeted list of those keywords that will bring relevant traffic.

Concentrate at first on just one or two new terms. Broaden your efforts as your domain authority increases. The best way of doing this is through link building. Either create the relevant content yourself or hire a PR agency to expedite this process.

But how to get in the game immediately? The answer is Pay-per-click placements. Use this tool carefully, because PPC requires testing to get right and therefore can be expensive. Again, an agency can streamline the process, but be sure that any partner running your Adwords campaign, has visibility into your organic search strategy. Nourishing organic results can lead to lower PPC costs.

_ _ _ _ _ _ _ _ _ _ _ _ _ _

To get more information about the keywords and audit of your website, please contact us:

✉ Write a message or a comment in the group
E-mail: [email protected]