12/04/2021
RESEARCH | Like every generation, Gen Z encapsulates a broad and diverse group of individuals. Born between 1997 and 2012, Gen Z is a generation set for greatness, set to make history, and a generation defined by firsts, and by extremes.
Carat Australia’s latest report, Gen Z in View, takes a deep dive into this complex generation to better understand them on a human level and how marketers can reach them with impact. Applying the agency’s bespoke consumer connections system (CCS), Carat has been able to segment Gen Zs aged 16-23 into four key consumer types, and four distinct typologies.
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