29/02/2016
The most successful businesses today (big or small) are those that see themselves as "technology" companies, irrespective of what business they are in!
Confused?
Imagine an entrepreneur who’s running a small supermarket at a busy business center. Her business seems simple enough: she buys fast-moving goods like bread and meat, and sells them to her community, and perhaps to people who travel through it, like tourists or visitors.
How can we turn her business into a "technology business”? How could she use technology to make herself more efficient, attract more customers, be more profitable, and grow -- perhaps into a franchise? What advice would you give her?
# She needs to have a smartphone for starters. Through her smartphone she can buy applications (Apps) readily available on the Internet to help her with things like inventory management, payroll management, record keeping and accounts.
All this is technology.
# She can use the Internet to link up with wholesalers and other suppliers to order goods and compare input prices.
# She can research the retail price her competitors are charging for the same items.
# She can bank using her cell phone. She can be part of a savings scheme.
# She can invest in a credit card terminal to attract new business and larger orders.
# She can advertise her goods on the Internet using everything from Facebook, to Instagram, etc.
# She can even set up her own website
Qoute| Strive Masiyiwa
