18/11/2023
I know for sure you are tantalizing your taste buds with Uganda Waragi’s latest limited edition flavor - Lemon and Ginger! We took the market by storm with our innovative idea by using Sheilah C Gashumba as the face of our reveal. Her limitless, revolutionary, and open-minded personality perfectly embodied the spirit of Uganda Waragi. And boy, did it pay off! Our launch went viral all over Uganda, proving the power of influencer marketing. We also proudly sponsored the famous Nyege Nyege concert, where Lemon and Ginger kept selling out and we had to restock more. As a community manager of this brand, I was thrilled to receive overwhelmingly positive feedback from consumers. One comment that stood out was, ‘We don’t need to punch it, it’s good to go the way it is.’
But here’s the real kicker - we pulled off a brilliant marketing stunt to introduce this exciting new flavor to the Ugandan market. A video surfaced online showing Sheila’s supposed apprehension at Kajjansi Executive Aviation (KEA) for carrying a ‘suspicious substance.’ As the pieces of the puzzle fell into place, it became clear that the much-talked-about airport scuffle was a meticulously orchestrated spectacle to build anticipation and intrigue around the launch of Uganda Waragi’s limited edition flavor Lemon & Ginger. The drama left social media abuzz and the public at large in suspense, as they eagerly awaited more information on the nature of the ‘substance.’ This revelation not only showcases Sheila’s prowess but also demonstrates the creativity and innovation of Uganda Waragi in capturing the public’s attention.
Our launch at the Nyege Nyege festival was a huge success, with Lemon and Ginger selling out and people clamoring for more. We’re excited to have launched a new flavor that people love, and I’m proud to be part of the best marketing team in Uganda Uganda Breweries Limited & Digitribe. We call ourselves The Trailblazers!
So, what are you waiting for? Grab a bottle of Uganda Waragi’s Lemon and Ginger and experience the perfect blend of tangy lemon and spicy ginger. Don’t miss out on the chance to be part of the Uganda Waragi family and join us in blazing new trails in the world of spirits!