Optibrave Digital

25/03/2020

In an effort to counter the speed of the spread of the pandemic (COVID-19), we will conduct all operations, consultations, and inquiries remotely for 30 days.

Effective 26th/March/2020.
,

27/02/2020

Digital marketing trends are constantly evolving. Some trends are just that- trends, they get a lot of play but don’t end up affecting the industry. While others are able to make a lasting impact. In this Digital Marketing Trends 2020 round-up, the focus is on sustainable trends.
You may have heard of them before, but this is a discussion of how they impact your marketing efforts in 2020.

The 8 most influential Digital Marketing Trends for 2020, from Mobile Marketing & Personalization to Artificial Intelligence & Social Media Platforms.

24/02/2020

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

20/02/2020

Did you know?
- Facebook adds 500,000 new users every day; 6 new profiles every second
- 57.4% of all Ugandan internet users are on Facebook
- 74% of Facebook users check it every day
- The average user spends 35 minutes on Facebook a day
- The average (mean) number of friends is 155
- The most popular page is Facebook’s main page with 208.138m likes. The most liked Facebook in Uganda is Ann Kansiime’s with 1.900 million followers.
- There are 60 million active business pages on Facebook
- Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands

Love it or hate it, Social media is a necessary evil and you can't run from it. It has taken over the world by storm and an average user spends about

17/02/2020

“Great content is the best sales tool in the world”
– Marcus Sheridan

13/02/2020

Understand Your Customer
After understanding your own brand, you then need to understand what your customer wants, and needs. The message you are sharing online must be in line with your business and suitable for your target customer. First, understand who your target customer is, where they hang out and how they want to communicate with you.
https://blog.optibrave.com/10-of-the-best-tips-to-build-a-stronger-brand-for-your-business-online/

10/02/2020

Marketing is an ever-changing domain with too many aspects to meet and develop with each passing day. Unless you experiment often and explore the different realms of marketing possibilities, you will be soon left behind by your fellow competitors.
Now that you are willing to explore game-changing ideas to be the forerunner of success with killer marketing moves, read this blog and explore the five exemplary marketing gimmicks.

Have you tried out these 5 games changing marketing techniques? If not, invest time in reading through this interesting blog and educate yourself on industry’s bestpractices.

07/02/2020

“Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems.” – Rei Inamoto

04/02/2020

As we move further into the new year, we’re likely going to see a few things, including improved insights for brands and creators (including influencers), features focused on transparency and security, and a whole lot of new engagement-oriented features, including those for Stories.

Did you hear about the latest Instagram updates for 2020? Discover all the newest features and use them to grow your results on Instagram now!

31/12/2019

You are never too old to set another goal or dream another dream. This is your year to sparkle, Believe you can and you’re halfway there

Wishing you the best of 2020 & the very best of the decide.

🍾 🍾 🍾

23/12/2019

Happy Holidays. Get wrapped up in the magic of season!

16/12/2019

6 Brands That Will Inspire You to Create Better Content
Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before.

I’m a genuinely curious person and fortunately, a big part of what I do involves researching and consuming a lot of content.

When I’m doing concept work, I usually start by reviewing back through my files of saved content, campaigns, and ideas.

If you don’t have a commonplace book then start now because it will be the best resource you have for ideas and creating content (I operate a digital version using Pocket, Instapaper and Evernote).

Inspiration can be found everywhere.

A good idea will inspire you, whatever the medium.

Instead of sharing the usual suspects of content that everyone else seems to share, I’m going to show you a few random examples of creative ideas (and some old ones) that will hopefully inspire you to create better content.

You can find inspiration everywhere. Here are six examples of content from brands that will hopefully inspire you to create better content.