Uganda Social Marketing Conference

15/10/2017

Dates 12th and 13th October 2017 will always be remembered in our history as the days we held the first of its kind in Uganda, Social Marketing Conference at the Imperial Royale Hotel. We thank everyone who was part of this milestone, and our prayer is that you exercise the vast knowledge and skills attained during the two days for the betterment of our society. Thank you, thank you, THANK YOU! See you in 2018.

12/10/2017

Curtains are down for the first of its kind in Uganda, Social Marketing Conference. And what an event! The conference running the theme "Fostering behavior change and sustainable health markets through social marketing" attracted lots of brilliant minds and presentations that talked markets, communication and behavior.

UHMG Managing Director Ms Joyce Tamale welcome all participants at the conference, expressing her joy and thanks to the organizing committee for "pulling off this milestone." She wished everyone attending a learning-filled two days.

Opening the events, Permanent Secretary, Ministry of Health- Uganda Dr Diana Atwine, thanked UHMG for the "milestone" achieved in "pulling off an event of this magnitude" noting that the conference "will give life to stronger partnerships and networks that will boost communication at the grassroot thereby improving the health of Ugandans."

Dr. Atwine, sinked by the 70% disease burden in Uganda, noted that majority of diseases affecting Ugandans do not need more hospitals solely, but communication to change their behavior as they are preventable from households. She also vowed to deal with herbalists who are flooding the markets with high risk "untested, non-prescribed" medicines that they are giving people.

Highlight of Day I was the mind blowing presentation from Nancy R Lee on social marketing. Nancy, in simple explanation, noted that Social Marketing aims at changing people's behavior for social good evolving on the 4 Ps of Place, Promotion, People and Product.

Nancy classified into three groups the people social marketing targets, the Show Me who are ready to practise a good behavior availed (16%) the Help Me who do not practice the behavior yet but are willing to listen and change (68%) and the Make Me (16%) who will ONLY change if a legislation is put in place. They just won't change absent coercion. In her remarks, Nancy asked that gives should always be on the Help Me group as they have a high Return On Investment due to their willingness to change.

There were lots of other presentations from various people and all this information is available on our twitter handle . We can not wait for DAY II.

11/10/2017

All is set for the first of its kind in Uganda, Social Marketing Conference that kicks off from 8am tomorrow at the Imperial Royale Hotel. The conference will run under the theme "Fostering sustainable behavior and heath markets through social marketing." All updates on the 2-day event will be available here.

10/10/2017

It's been fruitful learning today from Nancy Lee on what it takes to execute a successful social marketing campaign for participants who registered to attend pre-conference events at the Imperial Royale Hotel. Conference kicks off Thursday 12th October to Friday 13th at the same venue. All updates will be shared here.

09/10/2017

Social Marketing guru, Nancy R Lee, President Social Marketing Services INC is in Uganda ahead of the conference slated for 12th and 13th October 2017. She is excited and ready to share her vast knowledge on social marketing and behavioural change communication. Nancy, alongside Living Goods Country Director Uganda, Emilie Chambert are the keynote speakers at the conference.

05/10/2017

Together with Ministry of Health- Uganda, we have this morning held a press conference on the first of its kind in Uganda, Social Marketing Conference that will happen on the 12th and 13th October 2017. Permanent Secretary Dr. Diana Atwine urged attendance for the conference saying the ministry "employs Social marketing as one of the key strategies to increase access, demand and utilization of health care products and services to the people in the hard to reach areas through the private sector."

The Uganda Social Marketing Conference will run under the theme "Fostering sustainable behavior and health markets through social marketing" at the Imperial Royale Hotel. REGISTER via www.usm-conference.com to attend.

05/10/2017

5 DAYS to the first of its kind in Uganda, Social Marketing Conference that will run under the hashtag, . This morning, we will be at Ministry of Health- Uganda​ offices for a press conference. All the updates will come later on this page. REMEMBER to REGISTER via http://www.usm-conference.com for your slot to attend.

27/09/2017

Not yet registered for the first of its kind Uganda Social Marketing Conference set for 12th-13th October 2017? CLICK HERE www.usm-conference.com to register for the limited scholarships available. Deadline: 5th October.

22/09/2017

With 20 DAYS to the big event, we reveal the two keynote speakers for the day. Nancy R Lee, the President, Social marketing Services INC and Emilie Chambert, Living Goods Uganda Country Director. REGISTER today via www.usm-conference.com to benefit from the now limited 'Early Bird' slots.

18/09/2017

Uganda Health Marketing Group (UHMG) under the auspices of Ministry of Health- Uganda will from 12th-13th October host Uganda’s first Social Marketing Conference that will run under the theme "Fostering behavior change and sustainable health markets through social marketing." The conference will provide an opportunity to all Social Marketing practitioners in Uganda and across Africa to learn from each other and from experts all over the world. The conferences will enable social marketing practitioners to stay in touch with the changing global trends and

To submit abstracts, find tracks, sub-tracks and other details, kindly visit www.usm-conference.com Also, remember to be part of the conversation on hashtag or FOLLOW us on Twitter - https://twitter.com/USMConference

Oct'12th-13th, 2017Uganda Social Marketing Conference (USM) BackgroundUganda Health Marketing Group (UHMG) UHMG in partnership with the Ministry of Health is organizing Uganda’s first Social Marketing Conference under the theme: “Fostering behavior change and sustainable health markets through socia...