Mugera Ibra

25/03/2019

25/07/2017

Five rules of marketing that will help you find the right Niche.
#1. Being first matters more than being better.

Whenever a company is "first" in a new category, as was with tge carbonated soft drinks, the impression it makes lasts for generations.

-Cola was founded in 1892. In the 124 years since, countless rivals have come and gone. Only (founded in 1898, only six years after Coke) remains a real competitor. Yet in 2015, owned 42.7% of the U.S market for soft drinks, while owned only 31.1%.

This is true despite the fact actually wins in taste tests.

28/06/2017

Value is Value only when it's Value is Valued.

18/06/2017

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15/06/2017

A solid offer on the table is a game changer. Not some fairy promise of an imaginary future heaven.
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11/06/2017

"Any brand aspiring to address the affluent class would find good company in the brands that have already made it. If you want to fly with the eagles, you have no business being in the company of chicken. "

10/06/2017

Travelling, it leaves you speechless. Then turns you into a storyteller. A personal experience to remember.
Bugoma Forest Tours and Travel.
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10/06/2017

"The reason why we are often unrealistic in our estimations on output is because no one likes bad news. Rather face an inconvenient truth at the onset of the project than damage your relationship by forcing people to over-promise, then under-deliver."

08/06/2017

"Advertising is similar to telling a joke. No matter how seasoned a storyteller you are, you're never 100% guaranteed people will laugh. It's just something you can never fully control. What you can however do is control the elements within the joke that will collectively affect the outcome."

07/06/2017

Clients do not buy what would be useful in the future. They want a good deal today and for them to break the bank; the offer must be irresistible.
Note. The offer need not necessarily be a price cut. As Apple has continually demonstrated, it is possible to create irresistible offers on other areas than price.
Marketers, there are just too many ways to make your offer irresistible, so don't only think of price. Small breaks like payment terms, delivery, add-ons may just break the ice.