Catalyst IQ

06/10/2026

Choosing a digital marketing agency is one of the biggest decisions a dealership makes. The right partner moves more metal and shows you exactly what's working. The wrong one drains budget and leaves you guessing.

So how do you tell them apart? Swipe through for four things every dealer should look for before signing.

Full breakdown in the blog: https://hubs.li/Q04kVx_z0

06/08/2026

When did your SEO strategy last change based on what you needed to sell this week?

For most dealerships, this is a wide-open opportunity. When your organic strategy connects to the vehicles on your lot and your local market, every search becomes a chance to move the inventory you care about most.

The dealers seeing the strongest results build their SEO strategy around real inventory performance and live market conditions, so their content targets the vehicles they want to sell and the shoppers ready to buy them.

Here's what that looks like in 2026:

Learn what modern automotive SEO services should cover, from traditional search to AI visibility, and how Catalyst IQ connects all three to your inventory.

06/02/2026

New vehicle prices are nearing all-time highs again. Catalyst IQ’s Average Marketed Price (AMP) shows new vehicle prices are now $51,616 — just $203 away from the July 2023 record.

SVP Tier 3 Sales Mike Lein and VP of Analytics Rick Wainschel break down what’s driving the trend and how it’s impacting dealer strategy.

As prices hold at elevated levels and ownership costs rise, dealers are seeing longer buying cycles and more pressure on affordability.

👉 Get six strategies for operating in a higher-priced, affordability-minded market: https://hubs.li/Q04jPbb30

06/01/2026

Your dealership is spending a lot of money driving shoppers to your website.

But most of them leave without filling out a form, calling your team, or identifying themselves in any way. From your perspective, that visit never happened.

A strong lead nurturing strategy identifies who is shopping on your site, gives them a reason to convert, and follows up automatically with those who don't. It also connects every closed sale back to the marketing that influenced it, so you know where to invest next.

We broke it down into 6 steps, from building a digital advertising strategy that drives the right traffic to putting your first-party data to work across campaigns and attribution.

Read the full guide here: https://hubs.li/Q04jtL250

05/27/2026

New vehicle prices are approaching a record high. The average marketed price hit $51,610 on May 26, just $30 below the all-time record in July 2023. This time, prices may not come back down.

Higher prices are increasingly embedded in MSRP rather than driven by short-term inventory shortages, which means dealers need a different approach to pricing, inventory mix, and advertising.

Here are six strategies for operating in a higher-priced market: https://hubs.li/Q04hYL4L0

05/26/2026

Every month, Catalyst IQ publishes market data, expert analysis, and practical guidance for dealers who want to stay ahead of what's happening in their market.

Subscribe at the link below so you never miss an issue. → https://hubs.li/Q04hXwnQ0

05/21/2026

While other Hyundai dealers in their market saw sales drop 4%, this dealership grew sales 15% in their first 30 days with Catalyst IQ.

The broader market was flat, competitors were losing ground, and month one was no time for guesswork. MarketAI showed their Dealer Success Manager exactly where this store could win, and the campaigns followed that data across Paid Search, Performance Max, and Google Vehicle Ads.

One month later:
+15% increase in sales
+9% increase in turn rate
+2.4% increase in market share

See the full story: https://hubs.li/Q04hnrH10

05/19/2026

One month into working with Catalyst IQ, this Stellantis dealership outpaced their entire competitive set and grew sales +218%. Discover the strategy they used to do it:
https://hubs.li/Q04h64c_0

05/18/2026

Joe Beck joins Catalyst IQ as a Dealer Success Manager with a background in automotive digital marketing, campaign strategy, and performance reporting. Prior to joining Catalyst IQ, he supported dealership marketing efforts across the Northeast to help improve dealership performance and visibility.

Before automotive marketing, Joe served as a Staff Sergeant in the U.S. Air Force where he developed the leadership, communication, and problem-solving skills he now brings to dealer partnerships and client success.

We are very excited to have Joe join the team where he can draw on his prior dealership marketing experience and love for data to push the envelope for our clients. His mix of automotive knowledge, analytical mindset, and client-first approach makes him a great addition to the Catalyst IQ team. ✨

05/15/2026

Effective automotive SEO services today should cover three disciplines:

• Traditional search optimization
• Answer engine optimization
• Generative engine optimization

Together, they determine whether your dealership shows up in search results, AI-generated answers, and AI-driven conversations.

If your strategy only covers one of these, you’re leaving gaps in how shoppers find and choose your dealership.

Read the full blog to go deeper → https://hubs.li/Q04gFTrT0