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Catalyst IQ Catalyst IQ accelerates automotive sales by delivering real-time insights, the intelligence to act, and proven results.

Our MarketAI® platform streamlines your path to revenue—combining AI precision with Human IQ for confident, data-driven decisions.

10/19/2026

The most expensive time to figure out your MYCO strategy is after everyone else has already started adjusting.

With 2027s arriving, dealers are entering a window where timing matters. Waiting until the pressure is obvious could mean having to work harder, and discount deeper, to move remaining 2026 inventory.

Genevieve Navarro, VP of Enterprise Sales, sits down with Rick Wainschel, VP of Analytics, to talk about how dealers can get ahead.

Download our MYCO Mini Guide for three ways to accelerate 2026 turn before the pressure builds. https://hubs.li/Q04BlBZH0

Last week, Catalyst IQ’s VP of Data & Analytics, Rick Wainschel, sat down with Car Dealership Guy to share takeaways fro...
10/16/2026

Last week, Catalyst IQ’s VP of Data & Analytics, Rick Wainschel, sat down with Car Dealership Guy to share takeaways from our Q3 State of the Industry report.

With average marketed price at an all-time high and significant inventory increases around key segments like full-size trucks, there was a lot to discuss.

Give it a read to get a closer look at Q3 auto trends:
https://hubs.li/Q04Bkpzr0

Today we told the world: Catalyst IQ is FordDirect AdVantage Tier 3 certified!It's our 25th OEM program certification, a...
10/15/2026

Today we told the world: Catalyst IQ is FordDirect AdVantage Tier 3 certified!

It's our 25th OEM program certification, and Ford and Lincoln dealers now have direct access to MarketAI real-time intelligence plus first-party Ford Motor Company data, all working together to move more vehicles.

Full details in our blog: https://hubs.li/Q04BkDNb0

Your dealership has a new salesperson.It works 24/7. It never takes a day off. And it might be sending customers to your...
10/15/2026

Your dealership has a new salesperson.

It works 24/7. It never takes a day off. And it might be sending customers to your competitors.

Every day, shoppers ask AI where to buy, service, and trade vehicles. AI answers with a shortlist of recommendations.

Does your dealership show up there?

Our latest blog shows you how to...
📍 See whether AI recommends your dealership
📍 Find out which competitors are showing up
📍 Understand what influences AI recommendations

Read the blog: https://hubs.li/Q04B9nW30

Many dealership ad campaigns rely on the same keywords, budgets, and targeting month after month, regardless of what's h...
10/13/2026

Many dealership ad campaigns rely on the same keywords, budgets, and targeting month after month, regardless of what's happening in the market right now.

Catalyst IQ helps dealers in the FordDirect program take a smarter approach.

Our campaigns are powered by real-time inventory data, local shopper demand, competitor pricing, and market trends, helping your advertising stay aligned with what will actually sell cars faster.

Take control of your local market. Schedule a demo today: https://hubs.li/Q04zXy_70

Do you have any of these models on your lot? 👀2027 inventory is already building, and some models have crossed the 5,000...
10/09/2026

Do you have any of these models on your lot? 👀

2027 inventory is already building, and some models have crossed the 5,000-unit mark early in the model year changeover.

Our MYCO mini guide highlights what we're seeing in the data and the key metrics dealers should be monitoring as the MYCO transition gains momentum.

Download the mini guide. ↓
https://hubs.li/Q04zGsPh0

How long can the automotive market keep defying affordability pressures? That may be the defining question of Q3.Consume...
10/08/2026

How long can the automotive market keep defying affordability pressures? That may be the defining question of Q3.

Consumers are still buying vehicles, particularly new vehicles, despite record-high prices and ongoing affordability challenges.

But they're increasingly doing so by trading down to lower-priced segments, while OEMs and dealers continue adjusting financing terms and credit requirements to help consumers make purchases.

For now, those adjustments are helping keep sales moving. But are they creating a sustainable path forward or simply buying the market more time? Dig into our Q3 State of the Industry report to learn more: https://hubs.li/Q04zCJ2F0

10/05/2026

Not all Performance Max campaigns are built the same. How are dealers getting the best value for their investment?

Stacey Rosen, Dealer Success Manager, shares a key factor impacting PMAX performance and how we're getting the best results for Catalyst IQ clients right now.

Watch the video, then dive into PMAX guide to learn more: https://hubs.li/Q04z3sZg0

For years, Catalyst IQ has helped Ford and Lincoln dealers make smarter inventory and marketing decisions using real-tim...
10/01/2026

For years, Catalyst IQ has helped Ford and Lincoln dealers make smarter inventory and marketing decisions using real-time market intelligence.

Now, as a certified FordDirect partner, we're helping Ford and Lincoln dealers connect advertising strategy to local shopper demand, competitor activity, and inventory opportunities.

Schedule a demo today: https://catalystiq.com/request-a-demo

60% of car shoppers submit a lead online before they ever set foot on your lot.By then, two things have already shaped w...
09/30/2026

60% of car shoppers submit a lead online before they ever set foot on your lot.

By then, two things have already shaped whether they chose you or your competitor's:

✔️ Whether your dealership showed up in their search results
✔️ Whether your ads put the right vehicles in front of them while they were actively shopping

Digital advertising and SEO solve different problems, but they influence the same decision. We break down how both work together in our latest blog: https://hubs.li/Q04yksn90

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