05/29/2026
SKIMS 6 stores to 22. A DTC brand becoming a physical retailer.
Their online data tells them who bought and when. Their stores will tell them something completely different: how customers discover, try, and decide in person.
Those are two separate data worlds. Without a unified layer connecting them, one brand ends up running two separate businesses.
DTC-to-retail is not just an expansion. It is a data unification problem.