09/14/2026
There, somebody had to say it! 👀
There’s rarely ONE right way to do social media. What works depends on the client, audience, goals, and even the way you work best.
A few things we’d love to normalize in digital marketing:
• Not every good post needs a ton of engagement. If it educates the right person, answers a question, builds credibility, or supports a sale, it did its job. Every post needs a purpose, not viral numbers.
• AI isn’t going anywhere, and neither are good marketers. Use it to work smarter, but don’t outsource the strategy, creativity, context, and human understanding that make your work valuable.
• More clients ≠ more success. There’s a point where adding another account takes attention away from the ones you already have. A smaller roster can mean stronger strategy, better creative, and deeper client relationships.
• Your community shouldn’t live entirely on social media. Building an email list gives you a space you own to nurture relationships, share more intentionally, and stay connected without depending on an algorithm.
This industry changes FAST. The best thing we can do is keep learning, testing, adapting, and figuring out what actually works instead of following every “rule” because everyone else is doing it.
Social media managers: what would YOU add to the list? 👇
