Mad Rose Media

Mad Rose Media Mad Rose is a creative marketing agency that uses video and online digital experiences from video &

05/06/2026

At Mad Rose, we understand the challenges that come with growing a practice and navigating marketing decisions that actually make sense for your business.

Our goal is to be a supportive partner by helping you understand your options, sharing what we’ve learned, and finding solutions that fit your unique goals and priorities.

If you’d like to get to know our team and approach a little better, we’re hosting a free SEO webinar tomorrow. We’d love to have you join us. You can register on the Mad Rose website.

We have worked on over 200 airway conscious practice websites in the last few years year. Most of them did not look any ...
05/04/2026

We have worked on over 200 airway conscious practice websites in the last few years year. Most of them did not look any different to Google than the family practice down the street when we started on them.

All of those providers had the training and clinical “chops” to handle the treatments. But Google was not reading their training. It was reading their website.

Many of you reading this are in the same position those providers were in.

On Wednesday May 7, Bobby Cissell, our Director of SEO and Digital Marketing, is going to walk you through why it is important to position yourself as an airway-conscious provider, how to do that and what shows up in your search and traffic numbers when you do.

It is free. It is one hour. It is live, with Q and A.

If a Thursday at noon does not work, register anyway. The recording goes to everyone who signs up by May 7.

72% of airway conscious dentists and orthodontists look like general dentists to Google.Not because the clinical work is...
05/02/2026

72% of airway conscious dentists and orthodontists look like general dentists to Google.

Not because the clinical work isn't there. Because the website signals don't match the clinical reality.

Family dentistry. General orthodontics. Cleanings. Routine ortho.
So the patient who needs you, the one researching her child's mouth breathing at 11pm on her phone, never finds you. Google never categorized you as the answer.

On May 7, Bobby Cissell, Director of SEO & Digital Marketing, walks through what airway conscious websites get miscategorized for, why it happens, and exactly what to fix.

Free. 60 minutes. Live, with Q&A.

The recording goes to everyone who registers by May 7 at noon PT.

05/01/2026

texted asking if he could use the Mad Rose office early Thursday morning to record a podcast interview before heading to Thousand Oaks for a full day of patients.

Of course.

Great morning with a great clinician. Check out Gamma Seekers on Apple Podcasts.

Neel always has great insights.

04/29/2026

What are your patients actually typing into Google at 11pm?

Not "palatal expansion." Not "myofunctional therapy."

They are typing: why is my child so tired, why does my husband stop breathing at night, why do I wake up with headaches every morning.

Start there. Build your content around their suffering, not your specialty. The patients who need you most will find you.

Our Founder was at MARPE Masters in Anaheim last weekend with a bunch of people a whole lot smarter than him!😂
04/28/2026

Our Founder was at MARPE Masters in Anaheim last weekend with a bunch of people a whole lot smarter than him!😂

A clinician said something to me last year that I have not stopped thinking about."We are selling Birkin bags in a world...
04/25/2026

A clinician said something to me last year that I have not stopped thinking about.

"We are selling Birkin bags in a world where no one's heard of Hermès."

He was not talking about his patients. He was describing something specific. The gap between the care he delivers and what anyone on the outside is able to see.

The training is real. The outcomes are real. The brand does not show it.

That is the Birkin Bag Problem. And it shows up in practices at every level.

The clinician has outgrown the brand without anyone noticing. The right patients either cannot find the practice or cannot recognize it for what it is when they do.

The fix is not more visibility. It is alignment between who you are and what the market sees.

I wrote about it here:
https://madrosemedia.com/the-birkin-bag-problem/

We are hosting a free live webinar May 7 where Bobby Cissell will pull your actual SEO data and show you exactly what Google thinks your practice is:
https://madrosemedia.com/seo-webinar/

04/23/2026

The identity gap.
On one side: your clinical airway conscious work.

On the other: what Google says you do when a parent searches for airway help at two in the morning.

Almost every airway conscious practice we have worked with over the last eight years has some version of this gap. Most do not know it is there.
56% of patients start with Google. Most will not consider a doctor with weak online information.

Closing the gap is the first step.


Gary Vaynerchuk said something at NRF 2026 that I think every airway aware dentist and orthodontist needs to hear.The in...
04/21/2026

Gary Vaynerchuk said something at NRF 2026 that I think every airway aware dentist and orthodontist needs to hear.

The interest graph is replacing the social graph. Someone with 50 million followers can now lose to someone with 800 who posts something real.

The old model rewarded reach. More followers. More visibility. More ad spend.

That model favored DSOs with corporate budgets and template content.

The new model rewards relevance, clarity, and interest.

That means you tell the truth about your practice. And the algorithms do the rest.

A DSO posting template content to 50,000 followers can lose to you with 800 followers who posts something that actually reflects who you help and how.

You don’t need more followers. You need to be understood.

That’s positioning. And it works.

I wrote about it here. It’s the most important article I’ve published this year:�https://madrosemedia.com/positioning-for-airway-providers/

We're also hosting a free webinar on May 7. SEO for Airway-Aware Dental and Orthodontic Practices. Seats are limited: https://madrosemedia.com/seo-webinar/

And if you’re at MARPE Masters in Anaheim Apr 24-25, come find us at our booth. We’d love to talk about this in person:�https://marpemasters.com/

That mom scrolling for airway answers at 2 AM doesn't start with Google anymore. She starts with AI.And AI has already m...
04/17/2026

That mom scrolling for airway answers at 2 AM doesn't start with Google anymore. She starts with AI.

And AI has already made up its mind about you before she even asks.
Here's the part that keeps me up at night. After AI gives her its answer, she doesn't stop there. She checks everything. Your website. Your Instagram. Your Google listing. A video of you talking. AI taught her what a qualified airway provider looks like. Now she's holding you up against that.

And if what she finds doesn't match what AI told her to look for, she has a trust problem. With you. Not because you aren't qualified. You probably are. But because nothing she can see confirms it.

That's the gap. Not your clinical ability. The distance between who you are in the operatory and who you appear to be online.

I wrote about it here: https://madrosemedia.com/positioning-for-airway-providers/

We're also hosting a free webinar on May 7. SEO for Airway-Aware Dental and Orthodontic Practices. Seats are limited: https://madrosemedia.com/seo-webinar/

And if you're at MARPE Masters in Anaheim Apr 24-25, come find us. We'd love to talk about this in person: https://marpemasters.com/

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Agoura Hills, CA
91301

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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+18053906647

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