Mad Rose Media

Mad Rose Media Mad Rose is a creative marketing agency that uses video and online digital experiences from video &

One of the more important distinctions for a specialty practice is the difference between getting attention and getting ...
09/16/2026

One of the more important distinctions for a specialty practice is the difference between getting attention and getting the right attention.

If your practice offers a highly specialized level of care, you don't necessarily need thousands of people clicking on your website.

You need the people who understand the problem you're equipped to solve.

That starts with getting very clear about who you're trying to reach and making sure your marketing speaks to them.

09/11/2026

Bobby breaks down how SEO, social media, and AI can work together to create real growth.

For one of our clients, we put this strategy into action by creating content around what potential patients are actually searching for, increasing their visibility across search and social, and making sure their practice could be found where patients are turning for answers.

The result?

They’re now recording their best months ever.

Doctors have spent years learning how to diagnose, treatment plan, and care for their patients.It's understandable that ...
09/09/2026

Doctors have spent years learning how to diagnose, treatment plan, and care for their patients.

It's understandable that explaining the clinical side comes naturally.

But prospective patients aren't always looking for another explanation of a procedure.

Sometimes they need to see what that care can actually mean in someone's life.

That's where authentic patient stories can be incredibly powerful.

09/09/2026

Bobby breaks down how the patient journey has changed.

Patients aren’t just searching Google anymore. They’re turning to AI platforms, social media, and other digital channels to research their symptoms, understand their options, and find providers they can trust.

That creates a huge opportunity for practices to rethink how they market themselves.

Instead of leading with the services you offer, start with what patients are actually searching for: their symptoms, concerns, and questions.

When you create content around what patients care about, you give yourself more opportunities to show up where they’re already looking.

This is one of the questions we think practices should spend more time answering.Not what you want to say.What does the ...
09/04/2026

This is one of the questions we think practices should spend more time answering.

Not what you want to say.

What does the person you're trying to reach actually need to understand?

Maybe they've been searching for answers for years.

Maybe they've already seen several providers.

Maybe they aren't even sure your type of practice exists.

Your marketing has to meet them somewhere in that journey.

The better you understand the patient, the easier it becomes to build a message that actually resonates.

09/04/2026

Director of Digital Services Bobby Cissell breaks down why SEO matters more than ever as AI changes the way people search.

AI platforms need reliable, well-structured information to understand who you are, what you do, and whether your content is worth surfacing in an answer. Strong SEO helps make that information easier for AI to find, understand, and trust.

So while search is changing, the fundamentals still matter. If your website isn’t optimized for search, you may be making it harder for both Google and AI platforms to find you.

09/02/2026

Peter has a pretty strong opinion about videos that are more focused on looking polished than actually connecting with patients.

Patients don’t need to see you standing in a perfect office, dressed to the nines, telling them how great you are. They want to see the results.

Show the patient. Show the transformation. Show what changed.

The content that resonates most isn’t always the most polished. It’s the content that gives patients a reason to believe you can help them.

A lot of practices assume they need to constantly create something new to keep their marketing moving.Before you plan th...
09/02/2026

A lot of practices assume they need to constantly create something new to keep their marketing moving.

Before you plan the next photoshoot, campaign, or batch of social posts, take a look at what you already have.

Patient stories. Educational videos. Reviews. Case experiences. Questions you've answered hundreds of times.

There may already be a wealth of content sitting inside your practice.

The opportunity is figuring out how to turn what you've already created into something more useful.

08/21/2026

The patient journey starts long before someone ever searches for a dentist.

Today, people are gathering information from symptoms, conversations with doctors, AI, social media, reviews, and Google before they ever decide which practitioner to contact.

That’s the Digital Decision Environment.

By the time a potential patient comes across your website, they may have already formed opinions about what they need, what questions to ask, and who they trust.

In this clip, Creative Director Matt breaks down what that means for dental practices and why showing up in the places patients are already looking matters just as much as ranking for the right keywords.

08/21/2026

One thing we've learned from creating dental campaigns over the years:

You don't have to be an actor to connect with patients.

It's natural to want to put your best foot forward on camera. But sometimes the most polished version of the story isn't the most powerful one.

Patients want to see what changed for someone.

What they can do now that they couldn't before.

How they feel differently.

How their life is better.

That's where the real connection happens.

So instead of worrying about delivering the perfect line, let the patient's story do the talking. Your expertise is important, but the transformation is what helps people see what's possible for themselves.

Address

Agoura Hills, CA
91301

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

Telephone

+18053906647

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