05/21/2025
A few years ago when my partner and I I first opened our academy, we needed to fill up our classes and see a positive return asap. I was all in financially and gave myself only one option; to have a successful academy that didn't just keep the lights on but thrived financially.
I asked my instructor one day, “Have you ever tried running ads online before?”
He said, "Yeah I have and I always lost money."
I started doing the math and it dawned on me why he said that and why most bjj academies don't run ads consistently...
Let's say your daily budget is $50/day. 30 days in Ad Spend = $1500.
He was selling $180/month memberships which means he’d need 9 New Students To Sign up before the month was over.
Like most other academy owners he was running Free Trials AND his membership conversion was 20%. That means he actually needed 36 people to commit to doing the trial period to get 9 sign ups.
He also had a 30 day trial period which meant the month would end without him collecting a dime back on his investment.
When we first opened my plan was to get rid of the trial period and to improve cash flow and create a higher ticket front end offer to not only cover our ad budget but make money acquiring new students.
Using the same example of a $1500 monthly ad spend instead of needing 9 students to sign up, we’d need just 3 people to take our front end offer and were able to profit $597 while acquiring 3 new students.
Within 12 months using this strategy we were able to go from 0-400 students and even earned the Number 1 Spot for Hawaii's Best Martial Arts school our very first year being open.
If you want to see the exact strategy laid out step by step in a free video training just comment “video training” and I’ll DM it to you.
Cheers 🥂 to building the academy of your dreams. 🥋
