EmailCritic.com

03/14/2017

For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4.

For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4. The top 4 categ…

02/02/2017

The other day I got an email promoting a guide on how sending less email could generate more revenue. The guide wasn’t much help, but it got me to thinking… What I started thinking about is the que…

11/03/2016

Ignoring an ESPs UX will cost you big $$$...

If you’re investing in an ESP, usability can play a big role in that return on investment. So use this tips and consider it carefully.

07/30/2015

Indiemark's Mobile-First newsletter drops tomorrow. Care to subscribe? http://www.indiemark.com/newsletter/

02/15/2015

Un-newsletter the standard email newsletter!

Preview So I am feeling bored by standard email newsletters. I'm not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but mayb...

12/17/2014

Now that Canada's anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time for a Q&A with Matthew Vernhout.

11/18/2014

We're entering the age of niche (and needed) email marketing solutions: http://goo.gl/WJ06VB

As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provid...

08/20/2014

The differences between B2B and B2C email marketing used to be clear-cut. Now they are far less pronounced...and in a surprising way: http://goo.gl/NioIW9

06/04/2014

You’re not comparing apples to apples here, and a simple CPM comparison won’t cut it when it comes to ESPs. Here's how to dig a little deeper.

05/22/2014

If I'm lucky, a B2B email subject line grabs my attention followed directly by a horrible B2B subject line. That happened this morning.

05/18/2014

We're number 7, right behind MailChimp.

Generate an instant preview of your email in the most popular email clients! Instant email testing & code analysis.