HK Social Marketing

10/15/2021

Small Business Owners: This one’s for you! (Yes, it’s already time to start planning your social media strategy for the new year! 😲)

I bet you have a whole list of goals you want to achieve before the end of the year, and I bet showing up on social media is one of them.

My social media packages will help you...
1. Consistently show up on social media with on-brand, scroll-stopping content
2. Grow an engaging online community around your brand (crucial in making those sales!)
3. Stay top-of-mind for your ideal clients while showing up as the authority in your niche that they’ve been waiting for

Imagine your life a year from now. 🤔 Imagine FINALLY having a strong presence on social media, allowing your ideal clients to easily find you (without even having to do much searching!). Doesn’t that feel GOOD? 🤩
Let me help you get there. I’m only one message or phone call away!

10/08/2021

"How can I get my audience to actually ENGAGE with my content?"
This is a common question among my clients. And for good reason!

If you are ready for your engagement to sky rocket, here are 3 steps to do it:
1) Gather inspiration and jot it down in your notes. Think of what your audience wants to know more about, what are their pain points? Solve their problems!
2) Use those notes to craft your captions. Make sure they are well-rounded, provide some value and personality, and include a clear and specific call-to-action. (If you want them to engage with your content, you need to tell them exactly how to do so!)
3) Create graphics that are eye-catching. The first step in getting someone to engage with your content is getting them to actually stop scrolling and view your content!

BONUS TIP -- Think about what type of content stops YOU from scrolling through your feed. What appeals to you enough to stop scrolling and read more? Create content that you would like to see, and that you know your target audience would like to see.

Have questions about this? Tell me what you're thinking below. I'm happy to help!

09/22/2021

Happy F A L L! 🍂🎃
We have TWO spots open for Social Media Marketing in the Fall!

Let's face it. You're tired of being overwhelmed with your business's social media marketing. But you KNOW your business needs to have a social media presence to succeed. That's where we come in! 🙋‍♀️

Head into the Fall season stress-free! (social media stress-free, that is)
Message us today to claim your spot before they fill up!

08/30/2021

How to Create Content When You're Lacking Motivation is now on the blog and let me tell you...you NEED to read this blog post if you're struggling to create quality content!

We share all of our tried and true tips, our content creation process from start to finish, and we even threw in a bonus tip at the end! 😘

Check out the blog below!
But before you do, we want to know your tried and true tip(s) to creating content when you're in a motivational rut! Tell us in the comments 👇🏼

Let's face it: Most of us don't have the time or motivation to create social content. It's easy to want to put this task off until the last possible second. But then what? You scramble around trying to create graphics, your rack your brain for the most engaging captions you can think of, and you pub...

08/11/2021

Calling all business owners/entrepreneurs struggling with Imposter Syndrome. This one's for you! 👇🏼

Struggling to find confidence in yourself or your business? We've all been there! Running your own business AND promoting it yourself can be very intimidating. It can sometimes make you feel like you just aren't good enough to even be promoting your business in the first place. WRONG! 🙅🏼‍♀️

Let's CHANGE that mindset, once and for all! 🤩

Let's all adopt the mindset that WE are leading experts in our fields. We have SO MUCH to be confident about because we work HARD and we're amazing at what we do! Let's use that confidence to create and share the genuine value that our audience wants from us!

Who's with us?! Drop a 🤩 in the comments below if you're ready to adopt this mindset and SLAY your business!

08/09/2021

4 pillars to always remember when creating content! Save this post to make your next content creation session a little bit easier!
**Read entire caption for a Bonus Tip at the end!

Creating content can be an overwhelming task. Trust us, we get it! That's why we make sure each piece of our content falls under one of these pillars:

Educational📚- This pillar is arguably the most important. It's all about the VALUE you can provide your audience. This pillar builds trust and is what nurtures your audience into loyal customers.

Inspirational✨- Inspire and motivate your audience by sharing some inspirational quotes and overall motivational content. A big key to this is understanding the overall mindset of your audience, and knowing what inspires/motivates them.

Entertaining😆- Everyone likes to be entertained! This is where you can let your silly side come out. Show your personality! Be creative! And most importantly, be real and relatable!

Promotional💰- Finally! This is where you promote yourself, your business, your shop, whatever product or service you are selling. Be sure to not over-sell. Being too sales-y can turn potential customers away!

🌟BONUS TIP:
Remember this:
You must find a good balance between each pillar. Too much of one (or too little) can hurt your content marketing strategy and turn your audience away. Specifically, find a good balance within the Educational pillar to make sure you're not giving too much value away! This will leave your audience needing very little outside of what you're providing for free!

Do you follow these 4 pillars of content? Do your content pillars look different? Let us know in the comments! 👇🏼

08/04/2021

You’re still not putting ALL your money into ads, are you?

Don’t get us wrong. Digital ads can be helpful and definitely give you results.
But they are not the ONLY effective way to achieve amazing results! 🤯

Enter: Content Marketing! 👏

The belief behind Content Marketing is that if you deliver valuable, informational content to your target audience, you will gain their trust over time, resulting in loyal, long-term customers. No in-your-face sales-y posts necessary!

Have you found success with Content Marketing? Share with us below! ⬇️
Still not quite sure what this strategy is, or interested in implementing it for your own business? DM us, we're here to help!

08/02/2021

You may have heard of Content Marketing, but what exactly is it?⁣
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Scroll through this post to find out! 👉 ⁣
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Tell us, do you take this approach with your marketing strategy? Do you prefer to rely on digital ads? Do you do a little bit of both? Let us know in the comments! 👇 ⁣
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08/02/2021

You may have heard of Content Marketing, but what exactly is it?

Scroll through this post to find out! 👉

Tell us, do you take this approach with your marketing strategy? Do you prefer to rely on digital ads? Do you do a little bit of both? Let us know in the comments! 👇

07/31/2021

What does 'engagement' mean to you in terms of social media? 🤔

Does it mean simply "liking" a few posts here and there? Using hashtags without doing much research to find the best ones for your business? Posting on your socials and then calling it a day, before spending some time engaging with others?

Engagement means SO much more than that. And when you put in that little bit of extra time and effort, you WILL see results. 🤩

Think about it...Social media is called SOCIAL media for a reason!

Does it take some time each day? Yes.
Do you have a million other things you could be doing instead? Probably.
But do you want your business to be relevant on social media? YOU SHOULD! 😆

It's our job to help you with this stuff! Send us a DM and let's explore how we can help you free up your valuable time!

What other Do's and Don'ts of engagement have you discovered? Share with us in the comments, and let's all help each other ROCK this whole engagement thing!

07/27/2021

We're just gonna say it...Engagement will make or break your success on social media! 🤭⁣
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Plain and simple! The question is...how can I actually GET that engagement in the first place? 🤷🏼‍♀️ Well friend...you've come to the right place! 🥳⁣
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We've broken it down into THREE helpful tips to boost your engagement: ⬇️⁣
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1. Engage daily - Spend some time (even a few minutes will go a long way!) each day to engage with your community.⁣
2. Scroll-stopping content - Your content has to be visually appealing enough for people to actually WANT to engage in the first place! ⁣
3. Strong Call-to-Action - Make it easy, simple and fun! This is your chance to tell your followers EXACTLY how to engage with your content! ⁣
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Questions?? We would be happy to answer them! Send us a DM and let's chat!

07/27/2021

We're just gonna say it...Engagement will make or break your success on social media! 🤭

Plain and simple! The question is...how can I actually GET that engagement in the first place? 🤷🏼‍♀️ Well friend...you've come to the right place! 🥳

We've broken it down into THREE helpful tips to boost your engagement: ⬇️

1. Engage daily - Spend some time (even a few minutes will go a long way!) each day to engage with your community.
2. Scroll-stopping content - Your content has to be visually appealing enough for people to actually WANT to engage in the first place!
3. Strong Call-to-Action - Make it easy, simple and fun! This is your chance to tell your followers EXACTLY how to engage with your content!

Questions?? We would be happy to answer them! Send us a DM and let's chat!