Kelly Snell Marketing

01/28/2018

18 SEO Myths You Should Leave Behind in 2017 from Hubspot
Stop wasting your time on strategies that don't work.

How you do determine what SEO strategies you should pursue in 2018 if you have a limited marketing budget?

Here are a few myths we felt were important to address in 2018 to improve your search engine optimization:

Myth #3:
“Having a secure (HTTPS encrypted)
site isn’t important for SEO.”

Myth #7
Keyword optimization is THE key to SEO.

Myth #16:
“Featured Snippets only matter if you’re Wikipedia.”

To see all 18 visit:
https://offers.hubspot.com/seo-myths-hspd?utm_source=facebook&utm_campaign=Marketing_Leads_EN_NAM_NAM_SEOMyths_ViewSEOPagePixelLaL1PDesktopOnlyLegacy_LAL1P_desktop_em022k0_Facebook_Desktop_Feed_fb&utm_medium=paid&hs_fb_account_id=44581710&hs_fb_campaign_id=6071740295567&hs_fb_adset_id=6087338924367&hs_fb_ad_id=6087338924167&hs_parent_creative_id=6087338956367&source=fb

Give Kelly Snell Marketing a call if you don't have the time and/or knowledge to make these kind of SEO changes, we can help.

Download this guide to learn the 18 SEO myths you should leave behind in 2017, so you can stop wasting your time on outdated SEO strategies.

01/18/2018

New update from Google:
Google will use the speed of mobile page loads as a ranking factor starting in July.

Now is the time to fix website issues instead of waiting until July. One place we often recommend clients to start: Reduce size of images/page.
Not sure how to fix these issues?

We can help, simply reach out to us to discuss:
http://kellysnellmarketing.com/

Create. Compel. Convert | Grow your brand with effective marketing solutions and powerful, customer-focused content based on a true understanding of your needs, strengths, and goals.

01/10/2018

Personal branding for executives should not be like an entertainer or athlete.
It can help you accomplish some really important business goals like increasing sales, recruiting, increase visibility for your company for investments.

Here is a great story how one executive from a tech company and how increased her personal brand over the past two years.

Her results are impressive:
Being invited to attend the TensorFlow Dev Summit
Being invited to keynote JupyterCon
Being interviewed and quoted in Wired (twice)
Being able to raise money for 18 AI diversity scholarships and $250,000 of AWS credits to give to fast.ai students
http://www.fast.ai/2017/12/18/personal-brand/



Need help improving your company or personal brand we can help.

As a child, I was nerdy and shy. At my elementary and middle schools, we had to present our science projects to judges in the school science fair each year, and I noticed that students who were outgoing and good at presenting were more likely to win. I remember feeling indignant– shouldn’t we ju...

12/27/2017

An anchor text optimization 101 lesson from Search Engine Watch

https://searchenginewatch.com/2017/12/22/best-practices-for-anchor-text-optimization-in-2018

Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture.

12/19/2017

Are you an industrial distributor and thinking about your marketing plans for 2018?
Here is a short piece on 5 Online Marketing Resolutions:
https://www.inddist.com/blog/2017/12/5-online-marketing-resolutions-distributors-2018

We especially like #2.
What is the one resolution you might add to your list?

Make 2018 the year you dedicate to developing a website that truly reflects the kind of relationship you want to have with your customers. Here are five resolutions distributors should make to make the most of their online platform next year.

12/18/2017

Yes, there are fun things to do in Akron especially if you like coffee.

Erin and I headed downtown last night to Akron Coffee Roasters to take part in the coffee tasting game "Flight of Fancy". There are four ...

12/18/2017

Read what Crain's Akron Business had to say about 2017:

12/18/2017

We totally agree that in today's world PR,Content and SEO must work together. Learn more from Search Engine Watch:
The collision between PR, content, and SEO: How to make it work for you
https://searchenginewatch.com/2017/09/25/the-collision-between-pr-content-and-seo-how-to-make-it-work-for-you/