AfterMath

09/02/2025

80+ years.
Hundreds of associates, coworkers and clients.
Tens of thousands of projects.
Countless partnerships, accomplishments and friendships.

Unfortunately, the counting comes to an end.
As of 8/29/25, AfterMath — long-known as Hitchcock Fleming & Associates — closes its doors.

We truly appreciate every associate, intern, client, vendor, board member and family member for your trust and support.

Lots to look back on. Even more to be proud of. Thank you.

06/19/2025

Summer is officially here! Is your marketing strategy designed to capitalize on the season's unique opportunities? AfterMath helps you develop targeted campaigns that resonate with your audience during this time. Let's make your brand get the most out of its summer.

06/16/2025

Pride Month isn’t just a marketing moment—it’s a mirror.
Is your brand living its values behind the scenes and in the feed?
Authenticity starts with intention. At AfterMath, we help brands show up in ways that are inclusive, thoughtful, and strategically real.
Let’s move beyond rainbow logos—and build campaigns that create real connection.

06/10/2025

We’re about halfway through the year. Is your marketing strategy steering you toward the results you want? At AfterMath, we specialize in making mid-year pivots that amplify your impact for the months ahead. Let’s take stock and shape your path forward.

06/06/2025

As we approach the halfway point of the year, it's a critical time to assess your marketing performance. At AfterMath, we help you analyze your current efforts and strategically plan for a strong second half. Let's ensure your brand continues to gain momentum.

06/02/2025

✅ Summer Fridays
✅ Mid-year performance check-ins
Are your campaigns doing what you hoped?
Are your media dollars working hard—or just working?
At AfterMath, we bring strategy back to the table—auditing what’s working, what’s not, and how to pivot before the year slips by.
Let’s make the second half of 2025 your brands biggest yet!

05/27/2025

It’s hard not to notice that graduations are in full effect.
They’re major milestones for sure, but they celebrate something bigger, too. Transformation.

Graduations are a powerful reminder that success is the result of vision and effort — and that’s a formula we apply to every campaign we build. Meaningful creative backed by shrewd strategy makes for tangible, transformative results. And, nice as they are to hang on a wall, we like big KPIs way more than diplomas.

05/23/2025

Believe it or not, summer is about more than sunshine; it's about growth and great ideas. Just like the best summers, successful campaigns are full of meaningful moments, which means now is the time to get crafty before the heat kicks in.

Let’s make your summer count with a strong partnership, thoughtful planning and ideas that change the landscape in your brand’s favor.

05/16/2025

Sponsorships are more than just slapping a logo on an event. They require proper investigation, tactful negotiation and solid measurement to ensure you’re getting the most mileage for your marketing dollars.

At AfterMath, our 'Truthpoint' process ensures every sponsorship aligns with your brand's objectives and delivers measurable value.

We dive deep into audience research, media consumption habits and both qualitative and quantitative factors to identify the best opportunities for your brand. We focus on securing the best rates and maximizing value through strategic partnerships and added-value elements. Then we provide in-depth analytics to validate the impact of your sponsorship, using tools like Google Campaign Manager, Google Analytics, and AnalyticOwl to track performance across digital and non-digital channels.

05/07/2025

Consistently launching top-selling Scratch-Offs. It's not luck, it's the AfterMath process. We treat every campaign like a unique product launch, applying strategic rigor and creative magic.

05/06/2025

Is your media plan set up for success? Before you dive in, make sure you're asking the right questions. Our Connections Team at AfterMath suggests starting with these 7 to ensure your plan is strategic, effective, and drives results.
1. What Makes the Audience Tick?
2. What Does the Customer Journey Look Like?
3. Are the Goals and Objectives Truly Measurable?
4. Do We Have the Right Resources to Measure KPIs?
5. What New Media Technologies Are at Our Disposal?
6. What Are the Outside Factors that Could Influence Our Plan?
7. What's the Most Creative and Impactful Way to Communicate Our Message?
Need help with your media planning? Let’s connect.

Scattered consumer attention and greater audience fragmentation have made it challenging to devise a strategic, successful and results-driven media plan. So how do we know where to start? What are the right questions to ask before we delve into planning? We asked the experts on our Connections Tea

05/02/2025

At AfterMath, we thrive in high-volume, high-production environments because we have the gumption and scrappiness to make things happen. We’ve worked across categories and are constantly challenging the status quo, staying on top of marketing trends and developments, and ensuring that our strategies and campaigns are always fresh, innovative, and aligned with the latest consumer insights. Beyond that, we work as a true collaborative partner and want to work with you to make fresh ideas even fresher, ensuring our campaigns not only meet but exceed expectations.