LB GRAPHICS, INC - Launched 1992
Designed logos, brochures, and collateral advertising materials for a variety of clients including:
The Magic Johnson Foundation
Junior Achievement of Southern California
ALSAC St Jude Children's Research Hospital
Learning Disabilities of Greater Memphis
Memphis Ad Federation
The Birmingham Zoo
STYLE Advertising
Middle Tennessee State University
Atlanta Journal Constitution
Downtowner Magazine—Memphis, TN
Towery Publishing Company
Vulcan Park and Museum
Paschel Productions
MOMENTUM Leaders
New Vision Christian Church
Alpha Kappa Alpha Kappa Sorority, Inc. - Psi Xi Omega
iDefine - Nicole Roberts Jones
Proficient with: Adobe PhotoShop, Adobe Illustrator, Adobe Acrobat, InDesign, QuarkXpress, PageMaker, PowerPoint; IBM and Macintosh platforms
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PROFESSIONAL EXPERIENCE
STYLE ADVERTISING, Birmingham, AL 2005-present
Senior Art Director / Creative Director
Designed a wide range of materials for clients including: newspaper advertising, web site content, trade show exhibits, direct mail pieces, corporate identity work, catalogs, flyers and other promotional and
presentation materials.
• Worked with Mayor Petelos, the City of Hoover, and The Hoover Area Chamber of Commerce to produce their annual Chamber publication (The Hoover Magazine) and sales materials for the City of Hoover. The publication and sales materials are used to reach new comers and major
business owners.
• Designed logo and presented campaign ideas to the Birmingham Zoo that resulted in the Zoo choosing Style Advertising to be the agency to represent them in the launching of their new Trails of Africa exhibit.
• Negotiated with print and paper vendors, composed quotes and RFP presentations, collaborated with PR Director, freelance artists and designers.
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MIDDLE TENNESSEE STATE UNIVERSITY, Murfreesboro,TN 2002-2004
Graphic Designer—Publication and Graphics
Designed publications for MTSU such as brochures, posters, student recruitment pieces,university catalogs, and logos.
• Worked closely with in-house clients, printers, and co-workers to provide a varietyof designs and publications.
• Developed effective designs in a budget conscious, academic environment.
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ATLANTA JOURNAL CONSTITUTION, Atlanta, GA 2000-2002
Graphic Designer—Ad Creative
Designed display ads and ad campaigns for clients of the largest newspaper in the Southeast with a Sunday readership of 1.8 million+ and a weekly readership of 1.1 million+ using Quark, Illustrator, Photoshop and Adspeed.
• Created dynamic ad campaign for major metropolitan mall that resulted in the client contracting with the AJC for ad designs instead of an agency.
• Co-designed speculative branding campaign for rug and textile manufacturer that resulted in a long term advertising campaign and 70% increase in sales within first month of in-paper advertising.
• Developed effective designs in a fast-paced, deadline-oriented environment.
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ALSAC, ST. JUDE CHILDREN’S RESEARCH HOSPITAL
Memphis, TN 1996-1999
Art Director
Designed, directed and managed a wide variety of publications for the fundraising body (ALSAC) that supports St. These campaigns utilized newsletters, direct mail, forms,
posters, logos and POP displays to raise $20 million annually.
• Created simple and elegant designs that encouraged donor participation.
• Negotiated with vendors and monitored production quality to protect the image of St. Jude and ensure timely delivery of direct mail pieces.
• Collaborated with consultants and free-lance artists to design various materials such as capabilities packages and novelty items for the gift shop, increasing revenues dramatically.
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THE DOWNTOWNER MAGAZINE, Memphis, TN 1995-1996
Art Director
Managed all design and production of a free monthly tourism magazine that promoted historic sites, downtown merchants and citywide events. Supervised two Graphic Design Interns.
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TOWERY PUBLISHING COMPANY, Memphis, TN 1994-1995
Profile Art Director—Hardback Tapestry Series
Performed design, layout and negative output for the profile section for a publisher of travel and historical books on major U.S. cities.
• Gained production experience in this first position after earning degree.
• Advanced to selecting photos, page layout and book cover design.
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COMMUNITY SERVICE
Outside of the office, Baker volunteers her time and talent to her sorority, Alpha Kappa Alpha Sorority, inc., and her church, New Vision Christian Church. She has been instrumental in designing t-shirts, publications and a host of other marketing materials.
