Flashpointlabs

Flashpointlabs We provide digital marketing services in the SF Bay Area and beyond Where the others fail, we sail.

https://flashpointlabs.com/the-two-ways-to-market-part-i/
05/23/2025

https://flashpointlabs.com/the-two-ways-to-market-part-i/

Explore the two fundamentally different ways to market - legacy vs. modern - and why consumer-respecting, data-driven marketing is the future. A must-read for any business rethinking its growth approach. Part I of III.

There are marketing prodigies and marketing charlatans; MBA-degreed and non-degreed 'consultants' who have only in-the-t...
08/23/2023

There are marketing prodigies and marketing charlatans; MBA-degreed and non-degreed 'consultants' who have only in-the-trenches experience.

Which is best? How can you tell who is who? What are realistic expectations for each? And what are their respective strengths and weaknesses?

Part 1 of a 5-part series on different marketing types, how to spot them, where they best fit in, and the pros and cons of each.

https://flashpointlabs.com/chatgpt-and-midjourney-and-why-most-dont-need-to-fear-the-bot-revolution/We’ve crossed these ...
08/22/2023

https://flashpointlabs.com/chatgpt-and-midjourney-and-why-most-dont-need-to-fear-the-bot-revolution/

We’ve crossed these technological Rubicons before. And the outcomes were nothing like what was predicted, whether it was the creation of the typewriter, the importation of small and affordable motion picture cameras from Europe (viz. Arriflex and Bolex), affordable HD prosumer digital video cameras or digital musical instruments, or whether it was desktop software allowing uncoordinated people to create computer art.

Each time, pundits and purists declared the technology would make man the ‘servant’ and not the ‘master’. That it would dehumanize us and destroy the human touch, the human factor. That never happened. Not one time.

But these technological inflection points did have an impact and follow a pattern. They invited charlatans, changed the win distributions to favor the very best in a given field, and generally elevated everybody's game.

Brief article on why ChatGPT and MidJourney will not significantly change the fields of writing or art creation.

https://flashpointlabs.com/guaranteed-marketing-wins-regardless-of-your-sales-funnel-health-or-line-of-business/Guarante...
08/18/2023

https://flashpointlabs.com/guaranteed-marketing-wins-regardless-of-your-sales-funnel-health-or-line-of-business/

Guaranteed Marketing Wins, Regardless Of Your Sales Funnel Health, or Line Of Business

🏆 1) Survey Your Current Customers And Understand (For Certain) Who They Are And What They Want

🏆 2) Implement A CRM And Email Solution; If You Already Have One, Segment It And Delete Dead Contacts

🏆 3) ‘Keep The Lights On’ For Channels That Are Not Performing; Never Surrender A Channel

🏆 4) Spend More Where You Have Positive ROI (Scale Away), But Watch For The ‘Plateau’ (Where Additional Spend Makes No Difference’), And Back off

🏆 5) Get Friendly With Google My Business, Google Shopping (eCommerce) Reviews, And AdWords

🏆 6 ) Make Your Website Beautiful And Useful

🏆 7) Give People A Reason To Visit Your Site With Buyer- or Customer-Centric Content (Stop Talking About *You* And Talk About *Them*)

🏆 8) Develop A Sales Ladder

🏆 9) Get Wild To Get Attention

🏆 10) Brush Up On Marketing Basics (Product, Placement, Pricing, Promotion)

List of 10 things you can do to quickly boost traffic, leads and sales online.

https://flashpointlabs.com/deconstructing-a-sale/It may be true that every time a bell rings, an angel gets its wings, b...
08/17/2023

https://flashpointlabs.com/deconstructing-a-sale/

It may be true that every time a bell rings, an angel gets its wings, but every time a sale is transacted, it is no less a (tiny) miracle.

The voluntary intersection of supply and demand, of consumer and vendor, is truly something special. It’s an agreement and micro-covenant.

Transactions can happen at the speed of thought, or feeling, but they are based on complex calculations involving trust, opportunity, need, and the belief that the purchased option is the best among competing options, within a complex array of variables.

List of misconceptions held in the marketing community.

This is gonna’ be fun. We’re not high on our own supply, but we’ve been to a couple state fairs and a rodeo, as the expr...
07/26/2022

This is gonna’ be fun. We’re not high on our own supply, but we’ve been to a couple state fairs and a rodeo, as the expression goes, and we have validated thinking to share on the difference between how marketing actually works, versus how it’s widely practiced.

List of misconceptions held in the marketing community.

A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the interven...
07/13/2022

A few years back (2017), Nielsen Norman Group published a survey of the most hated marketing techniques. In the intervening years, some of the technology has changed, but we have compiled our own list of worst practices (methods, technology, techniques) in use today. We also explain why we’re seeing what we are.

List of marketing practices consumers despise.

It’s worth stating that the Internet has opened the door to a cluster of new marketing modalities, but it’s removed some...
01/12/2022

It’s worth stating that the Internet has opened the door to a cluster of new marketing modalities, but it’s removed something very fundamental that was there from time immemorial, and which brick-and-mortar businesses inherently have: the trust conferred by having an address and real-live personnel. In other words, accountability and the trust that goes with that.



Repeat sales and sales ladders work in different ways but for the same reason: they're either building or leveraging trust with your brand.

Automation and bulk email are antithetical to the intimacy and personalization we've come to expect from email as a medi...
01/12/2022

Automation and bulk email are antithetical to the intimacy and personalization we've come to expect from email as a medium.

Email works best when it's exclusive, intimate, and when vendors are respectful. It's better to give than to receive with email, better to listen than speak.



Here we offer some basics on email marketing. Email is a covenant - it's exceedingly personal - and an extension of a web session. Be nice.

This may be obvious to some, but it's advice not often followed. Do what you love, sure, but also, *serve* a community y...
01/12/2022

This may be obvious to some, but it's advice not often followed. Do what you love, sure, but also, *serve* a community you *like*.



It sounds obvious, but nobody wants to work with people they don't like. So, choose and serve a demographic you actually like.

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Alameda, CA
94501

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+15109276300

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