02/18/2021
When faced with the day-to-day responsibilities of running a company, even the most experienced businesses can lose sight of the company’s mission. This goes double when times are tough. In 2020, brands around the world found themselves digging deep to find out how to flourish in turbulent times.
A report from Deloitte states that, to do this, brands need to “be deeply attuned to why they exist and who they are built to serve." No matter what your mission is, you must define it clearly, keep it consistent with your branding, reinforce it when times are tough and make sure it's consistently understood by your team and your customers. When a business remembers to live by its mission statement, their business’s mission is met at the end of each day.
It can be as simple as Kickstarter's mission: “To help bring creative projects to life.”
Or more intricate, like Whole Foods: “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.
Do you have your mission statement clearly defined? If so, what is it? We'd love to hear! 😃
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