Smith & Jones

05/08/2024

This morning Paul Fahey presented at on the role of patient journey in brand perception. It's not just the job of your marketing department to drive your brand—It's the job of every single employee and each touchpoint (digital and physical) the patient goes through.

Mid-Atlantic Society for Healthcare Strategy and Market Development

05/08/2024

Good morning from ! Attendees can stop by our table to grab a copy of our book, Under the Influence - Second Edition, plus our 2024 Trends Report and Healthcare Marketing Plan Workbook tool.

We'll see you out there in Richmond!

Mid-Atlantic Society for Healthcare Strategy and Market Development

03/29/2024

Eager to identify and evaluate the essential factors influencing a patient's overall experience? Join Paul Fahey of Smith & Jones for an engaging session titled "Beyond Advertising: the Role of the Patient Journey in Brand Perception."

Register for the 2024 Annual Conference today: https://buff.ly/45E9Q0l

03/26/2024

Spring is here and conference season is right around the corner! We're excited to speak at the Mid-Atlantic Society for Healthcare Strategy and Market Development Annual Conference this May!

VP Paul will be speaking on the role of the patient journey in brand perception.

Register for the conference now: https://brnw.ch/21wIfdp

03/19/2024

Howdy from Nashville! Content Strategists Katie and Caitlin are reppin' the Overit and Smith & Jones teams at the Healthcare Marketing 360 Conference, learning disruptive strategies to engage modern healthcare consumers.

02/13/2024

We're excited to return to NESHCo this year!

Learn about the conference here: https://neshco.org/2024-conference

Healthcare marketing consultants are invited to attend and sponsor our annual conference! Network with healthcare communicators across New England. Check out the Prospectus now!

A big thank you to our current sponsors: Jennings, Smith & Jones, Unlock Health, Brkthru, Care New England Health System, Compulse, Hartford HealthCare, Last Minute Productions

https://neshco.org/sponsors-%26-exhibitors

12/19/2023

If you missed last week’s webinar on Healthcare Consumerism, you can access the full webinar on-demand now! Paul and Katie cover:

- What’s fueling consumerism?
- How technology and information are empowering patients
- Implications for marketers

Watch now!

Are you ready to drive in the fast lane of patient consumerism?Watch this insightful webinar that explores the rapid acceleration of healthcare consumerism a...

12/12/2023

There’s still time to register for this Thursday’s webinar on the acceleration of patient empowerment and consumerism in the healthcare industry.

Is your marketing patient-centric? Learn strategies to appeal to the empowered consumer and stand out in the crowded marketplace.

Join us: https://brnw.ch/21wFfum

12/07/2023

Great article from our friends at NESHCo (New England Society for Healthcare Communications) on the importance of visual identity for healthcare brands. Is your organization's brand recognizable and memorable?

Need help auditing your brand? Learn how we can help: https://brnw.ch/21wF7aF

A strong brand can be invaluable to any business; healthcare is no different. Think about it: Someone can recognize a product or service simply by looking at a symbol, noticing two colors paired together, or hearing some...

12/05/2023

Don’t miss our live webinar happening next Thursday on the acceleration of patient empowerment and consumerism!

The rise of digital technology (accelerated by COVID), along with high-cost health plans have contributed to Americans seeing healthcare as a commodity, and therefore having different expectations than in the past. Is your organization living up to those expectations? Let’s talk about it. Register now!

Join the healthcare marketing experts at Smith & Jones for a webinar exploring the acceleration of patient empowerment and consumerism.

11/30/2023

We’re excited to kick off our 2024 Healthcare Marketing Trends Webinar Series with a deep dive into patient empowerment and consumerism!

We’ll guide you through the shift from traditional patient roles to the new era of empowered and informed consumers.

Register now!

Join the healthcare marketing experts at Smith & Jones for a webinar exploring the acceleration of patient empowerment and consumerism.

11/28/2023

RESCHEDULED! There's still time to register for our upcoming webinar with NESHCo (New England Society for Healthcare Communications)!

Now happening this Thursday, November 30th.

Learn how we increased brand awareness for Bellevue Woman's Center's maternity services using SEO-led content and email marketing.

Sign up here: https://brnw.ch/21wEPWy