09/28/2026
Apples + short-term rental experiences = a winning match 🍎
Relentless worked with Airbnb to find ways to support New York's hard c***r industry as N.Y. Governor Kathy Hochul prioritized making the Empire State the true leader in hard c***r agri-tourism (similar to California with wines and Kentucky with bourbons).
With the emergence of the NY State of C***r, Airbnb teamed up with the New York C***r Association to promote destination experiences where c***ries are highlighted to potential travelers. Many of the state's c***ries are located in communities where a short-term rental stay may be more convienient than a hotel or motel.
Our team was instrumental in working with Airbnb and the C***r Association to move this from idea to reality.
Last week, Governor Hochul announced the partnership, saying in part, "The NY State of C***r campaign will showcase these assets to residents and visitors from around the country while creating new opportunities for farms, small businesses, restaurants, and tourism destinations. Through the New York C***r Association’s partnership with Airbnb and the State’s investment in the future of agricultural tourism, we're inviting more people to experience the very best of New York."
We can toast to that. Learn more via Airbnb: https://www.airbnb.com/e/nyc***r