Relentless Awareness

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Happy birthday to our co-founders 🥳Join us in celebrating both Joe and Rich's birthdays - Joe's was last week (May 28) a...
06/01/2026

Happy birthday to our co-founders 🥳

Join us in celebrating both Joe and Rich's birthdays - Joe's was last week (May 28) and Rich's is the week (June 4).

It should surprise no one that they are both Geminis ♊.

Industry recognition (and hardware) 🏆Our Creative Services team earned a coveted silver 2026 Telly Award for its video w...
05/21/2026

Industry recognition (and hardware) 🏆

Our Creative Services team earned a coveted silver 2026 Telly Award for its video work on the 2024 Albany Wine & Dine for the Arts festival.

Established in 1979, the Telly Awards honor excellence in video and television across all screens. Receiving more than 13,000 global entries, Telly Award winners represent work from the most respected agencies, television stations, production companies, and publishers from around the world.

We're proud to continue to earn accolades for our work to tell the stories of our clients.

You can view the winning video at relentlessaware.com via the Screening Room tab (link in the comments).

Managing Partner Joe Bonilla was named to the 2026 Manhattan Power List by Schneps Media/amNY, in which Joe - along with...
05/19/2026

Managing Partner Joe Bonilla was named to the 2026 Manhattan Power List by Schneps Media/amNY, in which Joe - along with fellow honorees - were celebrated at an event at Bryant Park Grill in Manhattan earlier this month.

Congrats, Joe, and to the rest of the honorees.

ICYMI: Relentless opened an office in East Midtown in New York City this spring. We're ready to help you. Message us today to get started.

Albany's weekend to shine 🌷This weekend, New York's capital city will celebrate the 78th annual Tulip Festival, honoring...
05/09/2026

Albany's weekend to shine 🌷

This weekend, New York's capital city will celebrate the 78th annual Tulip Festival, honoring the city's Dutch heritage and connection, in addition to highlighting its official flower, the tulip.

Nearly 80 years ago, post World War II, Albany sent 300 tons of humanitarian aid o the Dutch city of Nijmegen. As a gesture of gratitude and thanks, Queen Wilhelmina of the Netherlands sent 2,000 tulip bulbs to Albany the following year, which bloomed in Washington Park and sparked the inception of Tulip Festival.

If you are in the Albany area, make a visit to the park and check out the vendors, the music, and of course - the tulips.

Whether it's your first time or you've been going to decades, the energy is truly electric. Enjoy the weekend.

A "Best Revival" needed the best PR 🎭"Killer Joe" in North Hollywood last fall wowed audiences with its interactive, gri...
05/07/2026

A "Best Revival" needed the best PR 🎭

"Killer Joe" in North Hollywood last fall wowed audiences with its interactive, gritty, and very real performances. Relentless worked with the team to expand the reach of the show, in addition to helping secure key critical acclaim.

Earlier this week, "Killer Joe" was named Best Revival production by leading Los Angeles-based theatre outlet Stage Raw, chosen out of over 300 productions reviewed in the past year.

Looking for a boost for your next show, movie, or series? Our team can help. Reach out today.

Conferences coast-to-coast ✈️ and capturing construction and content 🚧From capturing Somos upstate to attending CinemaCo...
04/21/2026

Conferences coast-to-coast ✈️ and capturing construction and content 🚧

From capturing Somos upstate to attending CinemaCon in Las Vegas, to highlighting Sol Apartments to Columbia-Greene Community College (and so much in between - too much!) our team has racked up the miles this month (do we sleep, we think?)

Each of our teams - from Content Management, Design, Accounts, Administrative, Policy and Regulatory Affairs, and Creative Services - has been firing on all cylinders.

If you want a team that doesn't stop - say hello. We can help.

Ready for your big break? 🎥We're looking for a few good people to be part of upcoming commercial shoots we have happenin...
04/03/2026

Ready for your big break? 🎥

We're looking for a few good people to be part of upcoming commercial shoots we have happening in the next few months.

No experience is necessary.

If you're interested, send us a DM today - we'll send you a link to fill out for our talent registry.

04/01/2026

Our co-founder, partner, and controller Rich Fazio announced today that from now on, Relentless will only hire artificial intelligence (AI) employees. This groundbreaking announcement will either convert each human employee of Relentless into an AI version of themselves, or will allow for each human employee to be escorted by their AI replacement of their respective workplace.

"They don't need breaks, they don't need water - except the huge amounts of water needed to cool down their puny data centers, and best of all, they can work all the time," Fazio continued, before laughing maniacally after.

The stunning move, that came at no surprise, will propel the agency to its greatest heights ever.

Period.

You know, when you would like our team to do something, remember - this is who you are asking 👶
03/12/2026

You know, when you would like our team to do something, remember - this is who you are asking 👶

The Big Push: How McDonald's took a big bite out of social media 🍔The viral video of the CEO of McDonald’s sheepishly ea...
03/10/2026

The Big Push: How McDonald's took a big bite out of social media 🍔

The viral video of the CEO of McDonald’s sheepishly eating their new offering, the Big Arch, is amongst the best executed product introductions we’ve seen.

Full stop.

Think about this: would we be talking about this if Chris Kempczinski had taken a normal-sized bite without appearing like a hostage?

Absolutely not.

Most fast food product launches are, at best, a day-long story that has little legs, if any, to get real traction. McDonald’s took a deliberately inventive approach here to have not just the general public, but even their competitors, talking about their brand and the Big Arch. Here is why this was effective.

Read more via https://relentlessaware.com/the-big-push/

Address

19 Dove Street
Albany, NY
12210

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15188134905

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