Ecom Gliders

Helping brands scale on Amazon through PPC, DSP, full account management, and proven growth strategies.
📞 +1 360-660-1210 | 🌐 ecomgliders.com

08/26/2026

The hardest part of PPC management is not the PPC.

It is telling a client their ads are not the problem.

We audited an account last month. Client was sure their PPC was broken. ACOS high, conversions low.

Turns out the PPC was fine. The listing was the problem. Main image cluttered, title keyword stuffed, no A+ content, organic conversion rate at 4% when category average is 9 to 11%.

We told them to fix the listing first. They went with another agency that promised to fix ACOS in 30 days instead.

Sending paid traffic to a weak listing is like filling a bucket with a hole. You can pour faster but it still leaks.

08/20/2026

People think PPC management is about setting bids. Here is what our first week with a new client actually looks like.

Day 1: Download every report. Do not touch anything yet. Just read.
Day 2: Build a full keyword map. Find overlaps where the same keyword is competing against itself.
Day 3: Fix budget allocation. Move money from underperformers to performers.
Day 4: Negative keyword cleanup. Usually 50 to 150 terms added.
Day 5: Rebuild campaign structure if needed. Proper tiers and categories.
Day 6-7: Set up reporting and send the first real breakdown.

None of this is glamorous. But this is the work that actually moves the numbers. The exciting results come from the boring groundwork.

08/15/2026

🚨 Amazon Sellers, Important Reporting Update

Amazon is shutting down the old Sponsored Ads Reports and Amazon DSP Reports pages on 31 December 2026.

If you have saved reports, scheduled reports, or important historical PPC data in the old reporting center, do not wait until the last minute.

What you should do now
✅ Export your important historical data
✅ Review saved and scheduled reports
✅ Recreate essential reports in Measurement & Reporting > Reporting
✅ Check KPI definitions before comparing old and new results

Amazon’s new Unified Reporting brings Sponsored Ads and DSP reporting into one place.

But remember: sales, purchases, and ROAS may appear different due to updated reporting definitions and traffic-date attribution. A dashboard change does not always mean campaign performance changed.

📅 Key dates

17 Aug 2026: Migration tool available
17 Dec 2026: Old reports become read-only
31 Dec 2026: Old reporting pages shut down permanently

Start your migration early and keep your reporting data safe.

08/14/2026

Unpopular opinion: you are probably spending too much on your own brand name.

Bidding aggressively on branded keywords drags your overall ACOS down and makes your PPC look healthier than it is. But those customers were going to find you anyway. You are paying Amazon for sales you would have gotten organically.

We took over an account where 42% of PPC spend was on branded keywords. Overall ACOS looked great at 19%. But non-brand ACOS was 34%. The brand campaigns were hiding the real problem.

We cut brand bids by 60%, moved that budget to non-brand, and non-brand ACOS dropped from 34% to 22% in 4 weeks.

Defend your brand, sure. But do not overpay for it just to make your reports look good.

08/12/2026

We lost a client last year because of our own advice.

We told them to pause all broad match campaigns. Sales dropped 22% in one month.

Turns out 70% of their new customer discovery was coming through broad match. Terms we never would have thought of on our own.

We added broad back, but this time with a system. Every 3 days we pull the search terms, take the converters, and move them to exact match campaigns. Cut the rest.

Result? Sales recovered and ACOS actually went from 31% to 21%.

Broad match is not the problem. Unmanaged broad match is. Let it find the terms. Harvest the winners. Cut the waste.

08/11/2026

A client told us last month "my PPC is fine, I just need more sales."

Their TACOS was 11%. Looked great. But their organic sales were flat for 3 months and their main competitor had taken over the Buy Box on their best keywords.

The problem? Their previous agency had trained them to keep ad spend low to maintain a "good TACOS." So they were spending $5k/month while their competitor spent $40k on the same keywords.

We increased their budget to $15k, went aggressive on their top 15 organic keywords, and within 6 weeks total sales went from $202k to $278k/month.

TACOS went up from 11% to 14%. But profit still increased because organic rank improved and organic sales grew.

Low TACOS means nothing if you're losing your organic position. The real number to watch is total profitability, not just ad efficiency.

08/07/2026

The first time we audited a $50k/month ad account, I couldn't sleep that night.

The brand trusted us with their PPC. We opened the account and found:

200+ keywords with zero conversions, still running
Auto campaigns with no negative keywords for 8 months
Top keywords getting outbid by their own broad match
The monthly report? Just an ACOS screenshot with a green checkmark
Nobody had looked at a Search Term Report in months.

We spent week 1 just cleaning. By month 2, same $50k spend:

ACOS: 42% to 24%
Conversions: up 65%
TACOS: 28% to 16%
The client asked: "Why didn't anyone do this before?"

That's when I learned: Most PPC management isn't management. It's monitoring. Watching numbers without fixing anything.

When's the last time someone actually audited your campaigns?

08/04/2026

Quick Amazon tip: your main image is the only thing shoppers see in search results. Not your title. Not your reviews. The image.

We tested a new main image for a client. Just added a size reference and a subtle angle.

CTR jumped 75%. Same ad spend, 75% more clicks.

3 quick fixes:

Add a size reference object
1. Use an angled shot instead of flat-on
2. Show ONE key differentiator visually
3. Your PPC gets impressions. Your image gets clicks. Fix the image first.

When did you last update your main image?

07/31/2026

July is ending. If you haven't done a mid-year PPC audit yet, you're flying blind into Q4. 😬

Here's the hard truth: the brands that win Black Friday aren't the ones scrambling in October. They're the ones fixing their PPC right now.

We've been wrapping up mid-year deep dives for our clients and the same 3 problems keep showing up:

🔴 Ad Spend Leaking on "Comfort Terms" Every account has them — keywords sitting at 35-40% ACOS that "look okay" but do nothing for your top-line growth. They don't rank you. They don't bring new customers. They just quietly burn budget. Cut them and redirect that money to terms actually climbing in Search Query Performance.

🟡 Neglected Placement Adjustments Amazon has been shifting where ads show. If you haven't touched your placement modifiers since January, you're probably overbidding on spots that stopped converting. Check your placement report and adjust by +20-30% where the conversions are actually happening.

🔵 Inventory Blind Spots August ship windows = September warehouse arrivals. If your best-converting ASINs go out of stock in October, no amount of PPC genius saves the day. Cross-reference your PPC winners against your inventory forecast NOW — not in September when it's too late.

July isn't a slow month. It's the setup month for everything that matters in Q4. 🎯

When was your last full PPC audit? Drop a comment — be honest. 👇

07/29/2026

Amazon's ad platform isn't the same one you learned 2 years ago. If your PPC strategy hasn't evolved, you're leaving money on the table.

I've been managing Amazon ads since 2018. Here's what's changed — and what most sellers haven't adjusted to:

The platform now rewards campaign architecture over budget size. Five years ago, you could outspend competitors and win. Today? The algorithm favors relevance signals — CTR, conversion rate, and review velocity — more than bid alone.

Three shifts that matter:

→ Broad match isn't the "spray and pray" it used to be. When paired with strong negative keyword hygiene and conversion data, broad match campaigns are outperforming exact match in several categories we manage.

→ Sponsored Display is underutilized. Most sellers we audit have 80-90% of spend in Sponsored Products. But Sponsored Display retargeting is producing 25-40% lower ACOS for several brands we work with.

→ Amazon's AI bid strategies actually work — with guardrails. "Down only" bid adjustments with a solid cost cap outperform pure manual bidding in most mature accounts. The key is knowing when the algorithm has enough conversion data to trust.

The sellers winning right now aren't the ones with the biggest budgets. They're the ones who treat PPC like a system that needs continuous tuning — not a switch you flip at launch.

Address

1209 MOUNTAIN ROAD Place NE 5913
Albuquerque, NM
87110

Website

https://ecomgliders.com/

Alerts

Be the first to know and let us send you an email when Ecom Gliders posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ecom Gliders:

Want your business to be the top-listed Advertising & Marketing Company in Albuquerque?