Ecom Gliders

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Helping brands scale on Amazon through PPC, DSP, full account management, and proven growth strategies.
📞 +1 360-660-1210 | 🌐 ecomgliders.com

10/20/2026

Quick tip. Do not panic when your ACOS jumps up.

Most sellers see a high ACOS and immediately shut off their ads. That is a mistake. High ACOS usually means your backend is leaking money. Not that Amazon is just charging you more.

If you are letting automated rules run wild or you are bidding on junk keywords, you are paying too much for clicks that do not convert.

Here is the fix. Pull your search term report and negative match the garbage. Move your top converting keywords into a tight exact match campaign. Set your own bid caps based on your actual margins.

Amazon wants you to spend money. They do not care about your profit. You have to protect it yourself.

What is the worst ACOS you have ever had to dig yourself out of?

10/13/2026

Prime Big Deal Days is over. But the real work starts now.

Most sellers make the same mistake: they "relax" after the event, then discover in November that inventory is too low, ads are messy, and margins don't add up.

Here are 3 things to do in the next 7 days:

Recalculate inventory days of supply immediately

Use actual sales from the event. Don't use pre-event data. Amazon's Black Friday inbound deadlines are coming: October 21 for FBA single-location, October 28 for optimized split. If you don't restock now, you'll have nothing for November.

Don't kill ads suddenly. Don't leave them running either.

Demand drops after events, but CPCs can stay high. Taper budgets over 2-3 days. Don't shut everything off in one day. Don't keep spending at event-level bids either.

Watch returns and reimbursements

Returns peak 2-3 weeks after events. So do lost, damaged, and short-received inventory issues. Schedule a day to reconcile FBA inventory and orders. Submit reimbursement claims for what you're owed.

Also note: peak fulfillment fees start October 15 and run through January 14, 2027. Your margin math needs to use the new rates, not the old ones.

The event ending doesn't mean the battle is over. What you do now decides whether you can handle Black Friday and Cyber Monday.

Are you restocking for Black Friday yet?

10/04/2026

Prime Big Deal Days starts TOMORROW.

October 6-7. 48 hours. Millions of Prime members shopping.

Here's your final checklist before it goes live:

1. Inventory

FBA deadlines passed in September. What's in Amazon's warehouse right now is what you sell. Check for stranded ASINs TODAY. If your top product is suppressed, you lose the event.

2. Ads

Don't just increase budget. CPCs spike during events. Every competitor bids on the same keywords. Decide now:

Which campaigns deserve more room

Which to pause if CPCs get too high

What your break-even ACOS actually is under peak fees

3. Listing

Millions will scroll past your product in 3 seconds. If your main image doesn't stop them, nothing else matters.

Quick audit:

Main image updated this year?

Price competitive?

A+ Content live?

4. Fees

Peak fulfillment fees start October 15. Know your margins before you discount.

The sellers who win PBDD prepared weeks ago. Everyone else is scrambling today.

Are you running deals this week?

09/21/2026

Amazon SEO is changing.

It’s not just about ranking for keywords anymore.

With AI-powered shopping, your listing needs to help Amazon understand:
• Who your product is for
• What problem it solves
• When customers should choose it
• What makes it different

The new question for brands:
Does Amazon’s AI understand your product well enough to recommend it?
This could be the next big opportunity in Amazon optimization.

09/18/2026

Quick heads-up if you sell on Amazon.

Price History on listings now shows a full year, not just 90 days.

That means if you bump your price up in October and then run a "40% off" deal for Black Friday, shoppers can see exactly what happened. And honestly? They'll notice.

A few other changes worth knowing before Q4 hits:

- If your product images use AI-generated people, they now need a special metadata tag before upload. Real models and product-only shots are fine.
- Sellers fulfilling their own Amazon Business orders need a 90% Business Hour Delivery Rate from September 30.
- Featured Offer (Buy Box) eligibility rules are being relaxed through the end of the year, so expect more competition on your listings.
- Now's a good time to clean up your titles and Item Highlights, before holiday traffic slows down every edit.

None of this is a crisis. But brands that sort it out in September have a much calmer November.

Which one caught you off guard?

📩 [email protected] | 📞 +1 360 660 1210

09/15/2026

Quick Amazon tip:

Amazon and ChatGPT are becoming partners, not competitors.

ChatGPT now recommends Amazon products. Rufus (Amazon's AI) now has 250M+ users. Both read your listing for meaning, not keywords.

What this means for you:

If your listing sounds like a keyword dump, AI won't recommend it. If it answers real questions in natural language, both ChatGPT and Rufus will surface you.

3 things AI looks for:

Natural, conversational language

Complete product info (attributes, materials, dimensions)

Real answers to real shopper questions

Your listing is now read by two audiences: humans and AI. Write for both.

Are you optimizing for AI discovery?

09/11/2026

Quick Amazon tip:

You're spending $5k/month on PPC. But your main image hasn't been updated since launch.

Amazon shoppers decide in under 3 seconds. Your main image is the only thing they see.

Not your title. Not your reviews. The image.

Changed one client's image last month. Same product. Same ad spend. CTR jumped 75%.

3 quick fixes:

Size reference

Angled shot

ONE visual differentiator

Your PPC gets impressions. Your image gets clicks.

When did you last update yours?

09/08/2026

A seller I worked with was spending $5k/month on PPC with no results.

He had everything right — good product, solid reviews, optimized keywords. But his main image hadn't been updated since launch day. Two years ago.

We changed ONE thing. Just the main image.

Added a size reference. Used an angled shot. Showed one key differentiator visually.

CTR jumped 75%. Same ad spend, 75% more clicks.

Your PPC gets impressions. Your image gets clicks. Fix the image first.

When did you last update your main image?

08/26/2026

The hardest part of PPC management is not the PPC.

It is telling a client their ads are not the problem.

We audited an account last month. Client was sure their PPC was broken. ACOS high, conversions low.

Turns out the PPC was fine. The listing was the problem. Main image cluttered, title keyword stuffed, no A+ content, organic conversion rate at 4% when category average is 9 to 11%.

We told them to fix the listing first. They went with another agency that promised to fix ACOS in 30 days instead.

Sending paid traffic to a weak listing is like filling a bucket with a hole. You can pour faster but it still leaks.

08/20/2026

People think PPC management is about setting bids. Here is what our first week with a new client actually looks like.

Day 1: Download every report. Do not touch anything yet. Just read.
Day 2: Build a full keyword map. Find overlaps where the same keyword is competing against itself.
Day 3: Fix budget allocation. Move money from underperformers to performers.
Day 4: Negative keyword cleanup. Usually 50 to 150 terms added.
Day 5: Rebuild campaign structure if needed. Proper tiers and categories.
Day 6-7: Set up reporting and send the first real breakdown.

None of this is glamorous. But this is the work that actually moves the numbers. The exciting results come from the boring groundwork.

Address

1209 MOUNTAIN ROAD Place NE 5913
Albuquerque, NM
87110

Website

https://ecomgliders.com/

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